Currently in its fourth season, our AFL App Platform now sees over 100k users accessing the platform on any given match day across the SANFL, WAFL and NEAFL competitions.View more work
Adelaide Central Market Authority engaged JP Media in late 2012 to manage all PR and communications for the Adelaide icon. In the highly competitive retail landscape, public relations is essential to maintaining the Market’s brand awareness and showcasing the unique fresh produce offering that attracts nine million people to visit the Market every year.
As a subsidiary of the City of Adelaide, the Market’s stakeholders are varied and many, requiring JP Media to work creatively and nimbly in a complex environment that is made of up over 70 traders, the ACMA Board, the City of Adelaide and of course the people of South Australia. JP Media has been responsible for developing creative customer engagement initiatives such as the highly successful Market Week and Fringe Fridays. Since the inception of the partnership, JP Media has increased the Market’s positive media coverage every year by and has worked tirelessly to support the Market’s strategic priorities.
In 2013 we worked with the SANFL to build and launch their official mobile app. Initially focusing on live scores and game data, the platform has now evolved to incorporate live radio and TV streaming, live player polls, live ladders, player stats and news across the League, Reserves and U18s. In 2017 the app was expanded to include the inaugural women's league.
Since its initial season the platform has grown to incorporate the WAFL and NEAFL competitions and now sees over 100k users accessing the platform on any given match day.
As of 2017 JP Media has been solely responsible for Adelaide Fringe PR and communications for a five-year period. When we commenced the partnership the specific brief was to raise the profile of Adelaide Fringe across state borders.
JP Media has travelled extensively throughout Australia engaging national contacts in order to effectively increase the brand awareness for the largest festival in the Southern Hemisphere. In 2015, we increased national media coverage by more than 200 per cent.
JP Media has many interstate clients and prides itself on its national reach.
JP Media has worked with the National Wine Centre for a three-year period. We have worked extremely closely with the team to boost national and international awareness of the Centre’s role as a hub for the wine tourism industry.
We have worked strategically to communicate targeted messaging that the Centre is not only a function space but the culmination of all of Australia’s wine regions rolled into the one location.
By achieving significant coverage on the Centre’s Wined Bar, which offers Australia’s largest wine tasting experience, promoting the Winter Food & Wine Festival and Champagne Festival as well as the Centre’s tourism initiatives, we have ensured that the Centre is top of mind for all visitors coming to South Australia.