{
  "message": "success",
  "data": [
    {
      "0": {
        "content": "",
        "categories": []
      },
      "id": 1834,
      "title": "Event Management",
      "page_url": "/events-management",
      "meta": {
        "page_builder": [
          {
            "acf_fc_layout": "page_header_module",
            "title": "Event Management",
            "sub_title": "We plan events people remember",
            "background_image": false,
            "background_video": false,
            "background": "",
            "background_properties": "",
            "class_name": [
              "default"
            ],
            "background_type": "color",
            "background_gradient": "navy_color",
            "excerpt": "",
            "short_excerpt": "We craft content that excites.",
            "button_label": "Work with us",
            "background_image_position": "",
            "description": "<p>Event management is the planning and delivery work that turns an idea into a live experience, from a single activation to a multi-day conference. From the first concept to the final wrap-up, we plan and deliver events that engage your audience and support your goals.</p>\n",
            "image": false
          },
          {
            "acf_fc_layout": "three_column_module",
            "title": "Event Management Services",
            "column_1_title": "Event Planning",
            "column_1_content": "<p><span style=\"font-weight: 400;\">From concept to confirmed plan. We work through objectives, audience, format, programming, budget and timeline, giving every event a solid foundation before anything is booked.</span></p>\n",
            "column_2_title": "Logistics and Execution",
            "column_2_content": "<p><span style=\"font-weight: 400;\">On-the-ground delivery across venue, suppliers, run sheets and staffing, including live digital services such as streaming, AV and real-time event technology.</span></p>\n",
            "column_3_title": "Event Marketing and Social Media",
            "column_3_content": "<p><span style=\"font-weight: 400;\">Marketing strategy, social content, campaign promotion and event marketing management to build attendance and engagement before, during and after the event. Photography and videography included.</span></p>\n",
            "class_name": [
              "default"
            ],
            "background_colour": "light",
            "openDefaultContent": true
          },
          {
            "acf_fc_layout": "three_column_module",
            "title": "",
            "column_1_title": "Professional Conference Organisation",
            "column_1_content": "<p><span style=\"font-weight: 400;\">Full PCO services for conferences, congresses and formal dinners. Registration, programming, speaker management, sponsor fulfilment and on-site coordination.</span></p>\n",
            "column_2_title": "Stakeholder and Sponsor Engagement",
            "column_2_content": "<p><span style=\"font-weight: 400;\">Sponsor and partner prospectus development, stakeholder consultation and relationship management across every stage of the event.</span></p>\n",
            "column_3_title": "Event Branding and Design",
            "column_3_content": "<p><span style=\"font-weight: 400;\">Visual identity, from logo and theming through to event signage design, stage design and all branded event collateral across digital and print.</span></p>\n",
            "class_name": [
              "default"
            ],
            "background_colour": "light",
            "openDefaultContent": false
          },
          {
            "acf_fc_layout": "three_column_module",
            "title": "",
            "column_1_title": "Ticket Management",
            "column_1_content": "<p><span style=\"font-weight: 400;\">Platform setup, pricing structure, registration management and attendee communications from launch to close.</span></p>\n",
            "column_2_title": "",
            "column_2_content": "",
            "column_3_title": "",
            "column_3_content": "",
            "class_name": [
              "margin-bottom"
            ],
            "background_colour": "light",
            "openDefaultContent": false
          },
          {
            "acf_fc_layout": "our_clients_module",
            "title": "Our Clients",
            "clients": [
              {
                "logo": "/content/images/MjAyNS8wNy9BRkw=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9Ob3Zh.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNi8wNy9hdS1sb2dvLTE1MHgxNTAtMQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TYW50b3M=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUFC.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUhNUkk=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9CdXJuc2lkZQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9NaW5kYQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQS1XYXRlcg==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9GbGluZGVycy1TcGlyaXRz.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9BQ01B.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUdMRQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9DaGVmV29ya3M=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9EVEk=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9BRlA=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9HaWRnZXQ=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9NZWxsb3ItT2xzc29u.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9IZWxwaW5nLUhhbmQ=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9HdWlkZS1Eb2dz.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9QYWxhZGluLVNwYWNl.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9SdW5ETkE=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9UdXJuZXI=.webp",
                "link": ""
              }
            ]
          },
          {
            "acf_fc_layout": "case_study_projects_module",
            "background_colour": "light_grey"
          },
          {
            "acf_fc_layout": "faq_module",
            "title": "Frequently Asked Questions",
            "category_filter": 39,
            "limit": "",
            "class_name": [
              "default"
            ],
            "faqs": [
              {
                "id": 2197,
                "question": "What does an event management agency do?",
                "answer": "An event management agency plans, promotes and runs your event from concept to pack-down. At JP Media, we handle event planning, logistics,  \n  ticket management, event branding and design, and on-the-day execution. We also organise professional conferences and gala dinners.",
                "sort_order": "1"
              },
              {
                "id": 2198,
                "question": "Can you promote our event as well as run it?",
                "answer": "Yes. We deliver event marketing and social media promotion alongside event delivery. We build the campaign promotion, manage ticketing   \n  and create event collateral and design, so your event looks and sounds consistent everywhere. Because we handle both the marketing and the logistics, attendance and experience are planned \n  together.",
                "sort_order": "2"
              },
              {
                "id": 2199,
                "question": "Do you manage sponsors and stakeholders for large events?",
                "answer": "Yes. We also manage stakeholder and sponsor engagement for conferences, gala dinners and major functions. We coordinate \n  sponsor benefits, stakeholder consultation and event branding so every partner is represented well. We deliver events for brands, corporates and government across South Australia and             \n  interstate.",
                "sort_order": "3"
              }
            ]
          }
        ],
        "url": "/services/event-management",
        "meta_title": "Event Management Adelaide | JP Media",
        "transition": "up",
        "meta_description": "From concept to the last minute of pack-down, JP Media plans and manages Adelaide events that run smoothly and leave a lasting impression.",
        "background": "light",
        "og_image": false,
        "button_label": "Let us help"
      }
    },
    {
      "0": {
        "content": "",
        "categories": []
      },
      "id": 1228,
      "title": "Digital Marketing",
      "page_url": "/social-media",
      "meta": {
        "url": "/services/digital-marketing",
        "page_builder": [
          {
            "acf_fc_layout": "page_header_module",
            "title": "Digital Marketing",
            "sub_title": "We put your brand in front of the people who matter",
            "background_image": false,
            "background_video": false,
            "background": "",
            "background_properties": "",
            "class_name": [
              "default"
            ],
            "background_type": "color",
            "background_gradient": "navy_color",
            "excerpt": "",
            "short_excerpt": "We drive results through paid placements.",
            "button_label": "Work with us",
            "background_image_position": "",
            "description": "<p>Digital marketing is the paid and organic activity that connects your brand with audiences online, from search and social ads to AI search visibility. We connect your brand with audiences through strategic media planning, from digital ads to traditional placements.</p>\n",
            "image": false
          },
          {
            "acf_fc_layout": "three_column_module",
            "title": "Digital Marketing Services",
            "column_1_title": "Strategy",
            "column_1_content": "<p><span style=\"font-weight: 400;\">Digital marketing strategy, channel selection and budget planning, audience profiling and segmentation, competitor and keyword analysis, sponsorship and partnership activation, and campaign goal setting, campaign promotion and performance benchmarking.</span></p>\n",
            "column_2_title": "Creative",
            "column_2_content": "<p><span style=\"font-weight: 400;\">Ad creative direction and production, copywriting for search and social, landing page content and content strategy, including AI-optimised content development.</span></p>\n",
            "column_3_title": "Social Media Marketing",
            "column_3_content": "<p><span style=\"font-weight: 400;\">Social media management, organic social media marketing, community management and content planning and scheduling across the platforms your audience uses most.</span></p>\n",
            "class_name": [
              "default"
            ],
            "background_colour": "light",
            "openDefaultContent": true
          },
          {
            "acf_fc_layout": "three_column_module",
            "title": "",
            "column_1_title": "Search Engine Optimisation & AI Visibility",
            "column_1_content": "<p><span style=\"font-weight: 400;\">SEO, AEO and GEO, AI search optimisation, technical site optimisation, content strategy, link building and off-site authority, Google Ads campaign management, and keyword strategy and performance reporting.</span></p>\n",
            "column_2_title": "Paid Advertising (Social & SEM)",
            "column_2_content": "<p><span style=\"font-weight: 400;\">Audience targeting and remarketing, PPC and Meta advertising across Facebook and Instagram, conversion tracking and attribution, Google Tag Manager and GA4 configuration, and campaign reporting and optimisation.</span></p>\n",
            "column_3_title": "Email Marketing",
            "column_3_content": "<p><span style=\"font-weight: 400;\">End-to-end campaign management covering design, content planning, copywriting, graphic design, list segmentation and distribution.</span></p>\n",
            "class_name": [
              "margin-bottom",
              "margin-top-small"
            ],
            "background_colour": "light",
            "openDefaultContent": false
          },
          {
            "acf_fc_layout": "our_clients_module",
            "title": "Our Clients",
            "clients": [
              {
                "logo": "/content/images/MjAyNS8wNy9BRkw=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9Ob3Zh.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNi8wNy9hdS1sb2dvLTE1MHgxNTAtMQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TYW50b3M=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUFC.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUhNUkk=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9CdXJuc2lkZQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9NaW5kYQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQS1XYXRlcg==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9GbGluZGVycy1TcGlyaXRz.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9BQ01B.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUdMRQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9DaGVmV29ya3M=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9EVEk=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9BRlA=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9HaWRnZXQ=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9NZWxsb3ItT2xzc29u.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9IZWxwaW5nLUhhbmQ=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9HdWlkZS1Eb2dz.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9QYWxhZGluLVNwYWNl.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9SdW5ETkE=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9UdXJuZXI=.webp",
                "link": ""
              }
            ]
          },
          {
            "acf_fc_layout": "case_study_projects_module",
            "background_colour": "light_grey"
          },
          {
            "acf_fc_layout": "faq_module",
            "title": "Frequently Asked Questions",
            "category_filter": 38,
            "limit": "",
            "class_name": [
              "default"
            ],
            "faqs": [
              {
                "id": 2194,
                "question": "How do I know which digital marketing channels are right for my business?",
                "answer": "The right channels depend on your audience, goals and budget, not on trends. We review where your customers \n  spend their time, then recommend the mix of SEO, PPC, Meta advertising, social media marketing and email that will perform best. We test, measure and adjust, so your spend drives results.",
                "sort_order": "1"
              },
              {
                "id": 2195,
                "question": "What is AI visibility and does my business need it?",
                "answer": "AI visibility is how often your brand appears in answers from tools like ChatGPT, Perplexity, Google AI Overviews, Gemini and     \n  Copilot. It matters because buyers now research through AI before they reach a website. We improve AI visibility through answer engine optimisation (AEO), generative engine optimisation (GEO) and\n   AI search optimisation, alongside traditional SEO.",
                "sort_order": "2"
              },
              {
                "id": 2196,
                "question": "How quickly will I see results from paid advertising?",
                "answer": "Paid advertising can drive traffic within days, while SEO and AI visibility usually take three to six months to build. We run \n  PPC, Meta advertising and search engine marketing for quick reach, then grow organic search and social alongside it for lasting results. We set clear expectations for each channel upfront.",
                "sort_order": "3"
              }
            ]
          }
        ],
        "meta_title": "Digital Marketing Agency Adelaide | JP Media",
        "transition": "up",
        "meta_description": "SEO, Google Ads and social media advertising that turns visibility into leads, run by JP Media's Adelaide digital marketing specialists.",
        "background": "light",
        "og_image": false,
        "button_label": "Let us help"
      }
    },
    {
      "0": {
        "content": "",
        "categories": []
      },
      "id": 1224,
      "title": "Content Production",
      "page_url": "/content-production",
      "meta": {
        "url": "/services/content-production",
        "page_builder": [
          {
            "acf_fc_layout": "page_header_module",
            "title": "Content Production",
            "sub_title": "We craft content that excites",
            "background_image": false,
            "background_video": false,
            "background": "",
            "background_properties": "",
            "class_name": [],
            "background_type": "color",
            "background_gradient": "navy_color",
            "excerpt": "",
            "short_excerpt": "We craft content that excites",
            "button_label": "Work with us",
            "background_image_position": "",
            "description": "<p>Content production is the filming, photography and design work that turns a strategy into finished, usable assets, from a single video to a full content library. Our strategic and visually engaging content compels action from your ideal audience, driving tangible results for your brand.</p>\n",
            "image": false
          },
          {
            "acf_fc_layout": "three_column_module",
            "title": "Content Production Services",
            "column_1_title": "Pre-Production",
            "column_1_content": "<p><span style=\"font-weight: 400;\">Creative briefs, script writing, storyboarding, shot lists, location scouting, talent coordination, call sheets and production scheduling. The groundwork that makes a shoot run smoothly.</span></p>\n",
            "column_2_title": "Videography",
            "column_2_content": "<p><span style=\"font-weight: 400;\">Full-service corporate video production and brand video production for corporate, commercial and event videography. From vertical and shortform social media video content built to hold attention, to brand films, testimonial videos, product videos and corporate video production for internal communications.</span></p>\n",
            "column_3_title": "Post-Production and Editing",
            "column_3_content": "<p><span style=\"font-weight: 400;\">Video editing, colour grading, sound design, sound mixing, subtitling and multi-format delivery. We take raw footage and turn it into something worth watching.</span></p>\n",
            "class_name": [],
            "background_colour": "light",
            "openDefaultContent": true
          },
          {
            "acf_fc_layout": "three_column_module",
            "title": "",
            "column_1_title": "Motion and Animation",
            "column_1_content": "<p><span style=\"font-weight: 400;\">2D animation, motion graphics, explainer videos, logo animation, social media animations, digital advertising<br />\nanimation and animated infographics. Useful when you need to explain something that&#8217;s hard to communicate.</span></p>\n",
            "column_2_title": "Social Media Content Creation",
            "column_2_content": "<p><span style=\"font-weight: 400;\">Planned, produced and platform-ready content production for Instagram Reels, TikTok, LinkedIn and Facebook, for organic and paid social. Photography, short form video, graphics and copy, built to a content strategy.</span></p>\n",
            "column_3_title": "Photography",
            "column_3_content": "<p><span style=\"font-weight: 400;\">Commercial, event, product, lifestyle and corporate photography, including headshots for print, digital and social, with edited, licensed images ready for use.</span></p>\n",
            "class_name": [
              "margin-bottom"
            ],
            "background_colour": "light",
            "openDefaultContent": false
          },
          {
            "acf_fc_layout": "our_clients_module",
            "title": "Our Clients",
            "clients": [
              {
                "logo": "/content/images/MjAyNS8wNy9BRkw=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9Ob3Zh.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNi8wNy9hdS1sb2dvLTE1MHgxNTAtMQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TYW50b3M=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUFC.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUhNUkk=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9CdXJuc2lkZQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9NaW5kYQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQS1XYXRlcg==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9GbGluZGVycy1TcGlyaXRz.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9BQ01B.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUdMRQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9DaGVmV29ya3M=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9EVEk=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9BRlA=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9HaWRnZXQ=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9NZWxsb3ItT2xzc29u.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9IZWxwaW5nLUhhbmQ=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9HdWlkZS1Eb2dz.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9QYWxhZGluLVNwYWNl.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9SdW5ETkE=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9UdXJuZXI=.webp",
                "link": ""
              }
            ]
          },
          {
            "acf_fc_layout": "case_study_projects_module",
            "background_colour": "light_grey"
          },
          {
            "acf_fc_layout": "faq_module",
            "title": "Frequently Asked Questions",
            "category_filter": 40,
            "limit": "",
            "class_name": [],
            "faqs": [
              {
                "id": 2200,
                "question": "What is the process for a video production project?",
                "answer": "A video project runs in three stages: pre-production, production and post-production. We plan the concept, script and schedule \n  first, then handle the shoot with professional videography, and finish with editing, motion and animation. We agree the scope and timing with you upfront, so you know what to expect at each      \n  stage.",
                "sort_order": "1"
              },
              {
                "id": 2201,
                "question": "Can you produce photography and social media content, not just video?",
                "answer": "Yes. We cover videography, photography, motion and animation, and social media content creation in one \n  production team. We can capture a full library of assets from a single shoot, then edit them for each platform. That keeps your content consistent and your production budget efficient.",
                "sort_order": "2"
              },
              {
                "id": 2202,
                "question": "Can you produce content that follows our brand guidelines?",
                "answer": "Yes. We produce video, photography and social content that follows your existing brand guidelines. If you do not have \n  guidelines yet, our creative team can build them first, as we also handle branding and design. That connection keeps every piece of content on brand from the first frame.",
                "sort_order": "3"
              }
            ]
          }
        ],
        "meta_title": "Content Production Adelaide | JP Media",
        "transition": "up",
        "meta_description": "From video and photography to motion graphics and social content, JP Media's Adelaide team produces content that connects with the right audience.",
        "background": "light",
        "og_image": false,
        "button_label": "Let us help"
      }
    },
    {
      "0": {
        "content": "",
        "categories": []
      },
      "id": 1186,
      "title": "Home",
      "page_url": "/home",
      "meta": {
        "page_builder": [
          {
            "acf_fc_layout": "scrollable_images_page_header_module",
            "title": "Where Brands and People</br>Come Together.",
            "background_colour": "blue_gradient",
            "link": "",
            "link_title": "",
            "featured_clients": [
              {
                "title": "Adelaide Central Market",
                "image": 1385,
                "case_study_page_link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/adelaide-central-market/"
              },
              {
                "title": "Burnside Village",
                "image": 1388,
                "case_study_page_link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/burnside-village/"
              },
              {
                "title": "Nova Systems",
                "image": 1452,
                "case_study_page_link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/nova-systems/"
              },
              {
                "title": "Flinders Gin",
                "image": 1391,
                "case_study_page_link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/flinders-gin-2/"
              },
              {
                "title": "AFL",
                "image": 1392,
                "case_study_page_link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/sanfl-vfl-wafl-omfnl/"
              },
              {
                "title": "Chef Works",
                "image": 1417,
                "case_study_page_link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/chef-works-website/"
              },
              {
                "title": "Sagle",
                "image": 1465,
                "case_study_page_link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/sagle/"
              },
              {
                "title": "Fertility Collective",
                "image": 1455,
                "case_study_page_link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/fertility-collective/"
              },
              {
                "title": "Minda",
                "image": 1453,
                "case_study_page_link": ""
              },
              {
                "title": "The 19th Australian Space Forum",
                "image": 2723,
                "case_study_page_link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/australian-space-forum/"
              },
              {
                "title": "Volunteering SA & NT",
                "image": 1733,
                "case_study_page_link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/volunteering-sa-nt/"
              }
            ],
            "enablePagination": false,
            "featuredClients": [
              {
                "title": "Adelaide Central Market",
                "image": "/content/images/MjAyNS8wNi8yNTU3MzI=.webp",
                "case_study_page_link": "/case-study/adelaide-central-market"
              },
              {
                "title": "Burnside Village",
                "image": "/content/images/MjAyNS8wNi9EU0MwNzI2MC1zY2FsZWQ=.webp",
                "case_study_page_link": "/case-study/burnside-village"
              },
              {
                "title": "Nova Systems",
                "image": "/content/images/MjAyNS8wNi8yNA==.webp",
                "case_study_page_link": "/case-study/nova-systems"
              },
              {
                "title": "Flinders Gin",
                "image": "/content/images/MjAyNS8wNi9GbGluZGVyc0dpbl8tMzE=.webp",
                "case_study_page_link": "/case-study/flinders-gin-2"
              },
              {
                "title": "AFL",
                "image": "/content/images/MjAyNS8wNi9TQU5GTA==.webp",
                "case_study_page_link": "/case-study/sanfl-vfl-wafl-omfnl"
              },
              {
                "title": "Chef Works",
                "image": "/content/images/MjAyNS8wNi9jaGVmd29ya3M=.webp",
                "case_study_page_link": "/case-study/chef-works-website"
              },
              {
                "title": "Sagle",
                "image": "/content/images/MjAyNS8wNy9TQUdMRS1TZWNvbmRhcnktVjI=.webp",
                "case_study_page_link": "/case-study/sagle"
              },
              {
                "title": "Fertility Collective",
                "image": "/content/images/MjAyNS8wNi9pbWFnZTItMi1zY2FsZWQ=.webp",
                "case_study_page_link": "/case-study/fertility-collective"
              },
              {
                "title": "Minda",
                "image": "/content/images/MjAyNS8wNi80ODkwMzAyODRfMTI0MzI2NTY0NzgwMjM3M18yOTc2MDkwMzYzNDM5NTc3MDI2X24=.webp",
                "case_study_page_link": ""
              },
              {
                "title": "The 19th Australian Space Forum",
                "image": "/content/images/MjAyNi8wOS9MaXN0LVZpZXctMQ==.webp",
                "case_study_page_link": "/case-study/australian-space-forum"
              },
              {
                "title": "Volunteering SA & NT",
                "image": "/content/images/MjAyNi8wNS9WU0FOVC1zY2FsZWQ=.webp",
                "case_study_page_link": "/case-study/volunteering-sa-nt"
              }
            ]
          },
          {
            "acf_fc_layout": "single_content_module",
            "Content": "<p><strong>Creativity, communication, </strong>and <strong>technology </strong><u>specialists</u> that <u>believe</u> in making a difference.</p>\n",
            "button_label": "",
            "button_link": "",
            "class_name": [
              "bg-white-text-black-h3",
              "content-centered"
            ]
          },
          {
            "acf_fc_layout": "what_we_do_module",
            "title": "What we do",
            "services": [
              {
                "service_category_id": 8,
                "sub-title": "Strategy is the thinking that guides every decision your brand makes, before a single tactic is chosen. We work with you to understand your business, your audience and your goals, then build a clear, actionable strategy to get you where you want to be.",
                "client": {
                  "tag": "Client",
                  "name": "Chef Works Australia",
                  "logo": "https://jpwebsiteapi.kinsta.cloud/wp-content/uploads/2025/04/chef-works.svg",
                  "featured_image": "/content/images/MjAyNS8wNS9GcmFtZS04MA==.webp",
                  "excerpt": "<p>Our partnership with Chef Works Australia began in early 2023 and was built on a shared goal of strengthening the brand’s presence across the hospitality industry. At the heart of our work is <strong>people-centred strategy</strong>, which guides every campaign, content piece, and platform decision with ideas that perform.</p>\n<p>Working closely with the in-house marketing team, we support across all areas of execution, from social media and content creation to digital advertising, SEM, and SEO. We’ve also assisted in refining the website experience and managing ambassador engagement to ensure consistency and impact at every touchpoint.</p>\n<p>More than a service provider, we act as a strategic partner – helping to connect the Chef Works Australia’s brand with its people with an integrated, insight-led approach designed to drive growth in a competitive market.</p>\n",
                  "case_study_page_id": false,
                  "learn_more_link": {
                    "title": "Department for Trade and Investment",
                    "url": "https://jpmedia.com.au/jp_case_studies/department-for-trade-and-investment/",
                    "target": ""
                  }
                },
                "service_page": {
                  "id": 250,
                  "title": "Strategy",
                  "page_url": "/strategy",
                  "meta": {
                    "url": "/services/strategy",
                    "meta_title": "Marketing & Brand Strategy Adelaide | JP Media",
                    "transition": "up",
                    "meta_description": "Marketing and brand strategy for Adelaide businesses, grounded in real audience insight rather than assumptions.",
                    "background": "light",
                    "og_image": false,
                    "button_label": "Let us help"
                  }
                },
                "services_post_count": 0
              },
              {
                "service_category_id": 4,
                "sub-title": "Creation is the design work that turns a strategy into something people can see, feel, recognise and engage with; from a single logo to a complete user interface design.",
                "client": {
                  "tag": "Client",
                  "name": "Flinders Gin",
                  "logo": "/content/images/MjAyNS8wNS9mbGluZGVycy1naW4tbG9nby13ZWI=.webp",
                  "featured_image": "/content/images/MjAyNS8wNS9Qb3N0ZXJfT25fVGhlX1dhbGxfTW9ja3VwXzFfd2Vi.webp",
                  "excerpt": "<p>JP Media&#8217;s long-term <strong>creative partnership</strong> with Flinders Gin has evolved over time. What started as social media management quickly grew into an ongoing collaboration where we had the <strong>creative freedom</strong> to define its unique visual style, ensuring authenticity.</p>\n<p>From developing a consistent tone of voice to crafting a distinctive visual style, we&#8217;ve helped shape a brand that truly reflects the raw beauty and character of the Flinders Ranges. JP Media has developed a consistent tone and distinctive visual style, bringing the brand&#8217;s story to life and embodying the Flinders Ranges across its presence including a refreshed website and e-commerce solution.</p>\n<p>These works have also extended to the creation of their sister business brand, Spirit of the Flinders, with its own personality, visually aligned with the parent brand.</p>\n",
                  "case_study_page_id": false,
                  "learn_more_link": {
                    "title": "Adelaide Central Market",
                    "url": "https://jpmedia.com.au/jp_case_studies/adelaide-central-market/",
                    "target": ""
                  }
                },
                "service_page": {
                  "id": 258,
                  "title": "Creation",
                  "page_url": "/creation",
                  "meta": {
                    "url": "/services/creation",
                    "meta_title": "Brand Identity & Creative Design Adelaide | JP Media",
                    "transition": "up",
                    "meta_description": "Distinctive brand identity and design work that gives Adelaide businesses a look and feel worth remembering.",
                    "background": "light",
                    "og_image": false,
                    "button_label": "Let us help"
                  }
                },
                "services_post_count": 6
              },
              {
                "service_category_id": 5,
                "sub-title": "Communications is how your organisation shares its story publicly, from a single press release to an ongoing PR program. ",
                "client": {
                  "tag": "Client",
                  "name": "Burnside Village",
                  "logo": "/content/images/MjAyNS8wNC9idXJuc2lkZQ==.webp",
                  "featured_image": "/content/images/MjAyNS8wNC9CVlNDLVN0YWdlLTYtUmVuZGVyc19Qb3J0cnVzaC1Sb2FkLXNjYWxlZA==.webp",
                  "excerpt": "<p>When Burnside Village embarked on its ambitious redevelopment, poised to extend its unparalleled collection of luxury retailers, exquisite dining, and sophisticated lifestyle experiences to South Australia, we were entrusted with crafting the communication narrative.</p>\n<p>Our team meticulously manages <strong>public relations and communications</strong> for this transformative project, ensuring every facet of this evolution resonates with the centre&#8217;s unique brand and its discerning clientele. Through proactive media relations, strategic stakeholder communication, and robust industry relationship building, we are focused on crafting accurate and timely narratives that position Burnside Village as the definitive address for luxury in the region.</p>\n<p>Our approach involves a <strong>multi-channel</strong> strategy to precisely tailor messaging and connect with the ideal audiences, <strong>creating brand experiences</strong> that bring this iconic destination and its patrons together.</p>\n",
                  "case_study_page_id": false,
                  "learn_more_link": ""
                },
                "service_page": {
                  "id": 264,
                  "title": "Communication",
                  "page_url": "/communication-pr",
                  "meta": {
                    "url": "/services/communication",
                    "meta_title": "PR & Communications Adelaide | JP Media",
                    "transition": "up",
                    "meta_description": "Every brand has a story worth telling. JP Media's PR and communications team finds it, then builds the strategy to make people listen.",
                    "background": "light",
                    "og_image": false,
                    "button_label": "Let us help"
                  }
                },
                "services_post_count": 8
              },
              {
                "service_category_id": 3,
                "sub-title": "Technology is what we specialise in and use as a tool to present and engage the people with your brand and business; from search to software.",
                "client": {
                  "tag": "Client",
                  "name": "Octossure",
                  "logo": "/content/images/MjAyNS8wNS9sb2dvX29jdG9zc3VyZQ==.webp",
                  "featured_image": "/content/images/MjAyNS8wNC9KUE0tT2N0b3NzdXJlLU1vY2stVXAtc2NhbGVk.webp",
                  "excerpt": "<p><strong>Providing RTO Compliance Solutions</strong></p>\n<p>RTOs are swamped with Federal Government compliance, so we partnered with Shiro Corp to build them the world class SaaS Platform, Octossure. This <strong>technology</strong> streamlines compliance, automates reporting, and centralises task management at scale, creating a <strong>user-first experience</strong> that drives activity.</p>\n<p>Our expert dev team created a robust and scalable multi-tenancy platform, making Octossure a true industry game-changer. It is our flagship software project and we&#8217;re incredibly proud to have brought it to life.</p>\n",
                  "case_study_page_id": false,
                  "learn_more_link": ""
                },
                "service_page": {
                  "id": 144,
                  "title": "Technology",
                  "page_url": "/digital",
                  "meta": {
                    "url": "/services/technology",
                    "meta_title": "Web, App & Software Development Adelaide | JP Media",
                    "transition": "up",
                    "meta_description": "Adelaide's home for web, app and custom software development, built for real users and built to perform.",
                    "background": "light",
                    "og_image": false,
                    "button_label": "Let us help"
                  }
                },
                "services_post_count": 10
              },
              {
                "service_category_id": 31,
                "sub-title": "Digital marketing is the paid and organic activity that connects your brand with audiences online, from search and social ads to AI search visibility.",
                "client": {
                  "tag": "Client",
                  "name": "RunDNA",
                  "logo": "/content/images/MjAyNS8wNy9ydW5kbmFfZXhwZXJ0aXNlLWJsdWVfUkdC.webp",
                  "featured_image": "/content/images/MjAyNS8wNy80Mg==.webp",
                  "excerpt": "<p>At JP Media, we&#8217;re committed to delivering real results for our clients. RunDNA, an Adelaide-based retailer specialising in running, race-day, and walking trainers, sought our expertise to enhance their Meta advertising strategy, aiming to improve ROAS.</p>\n<p>We took a <strong>personalised approach</strong> to their Meta campaign, creating a strategy tailored to RunDNA&#8217;s goals and objectives, with the aim of strengthening their Meta advertising foundation so they could scale their ads while maintaining an impressive ROAS.</p>\n<p>Within three months, our social media specialists <strong>increased RunDNA&#8217;s monthly average ROAS from 5-6 to 14</strong>. This was driven by a performance-focused approach that understood their niche, spoke directly to their audience, and was constantly optimised to achieve the best possible results.</p>\n",
                  "case_study_page_id": false,
                  "learn_more_link": ""
                },
                "service_page": {
                  "id": 1228,
                  "title": "Digital Marketing",
                  "page_url": "/social-media",
                  "meta": {
                    "url": "/services/digital-marketing",
                    "meta_title": "Digital Marketing Agency Adelaide | JP Media",
                    "transition": "up",
                    "meta_description": "SEO, Google Ads and social media advertising that turns visibility into leads, run by JP Media's Adelaide digital marketing specialists.",
                    "background": "light",
                    "og_image": false,
                    "button_label": "Let us help"
                  }
                },
                "services_post_count": 0
              },
              {
                "service_category_id": 32,
                "sub-title": "Content production is the filming, photography and design work that turns a strategy into finished, usable assets, from a single video to a full content library. ",
                "client": {
                  "tag": "Client",
                  "name": "Mellor Olsson",
                  "logo": "/content/images/MjAyNS8wNC9NZWxsb3ItT2xzc29u.webp",
                  "featured_image": "/content/images/MjAyNS8wNC9TY3JlZW5zaG90LTIwMjMtMDctMjYtYXQtMTAuMzAuMTgtYW0=.webp",
                  "excerpt": "<p>Our partnership with Mellor Olsson goes beyond simply creating videos; we&#8217;re their content production partner, crafting high-end, cinematic brand and recruitment content.</p>\n<p>From initial ideas, storyboarding, and mood board development, through filming and post-production, we collaborate closely to ensure every piece reflects Mellor Olsson, <strong>connecting brand and people</strong> through impactful storytelling.</p>\n<p>The result is compelling content that not only elevates <strong>brand awareness</strong> but also effectively supports their recruitment drives, attracting top talent.</p>\n",
                  "case_study_page_id": false,
                  "learn_more_link": ""
                },
                "service_page": {
                  "id": 1224,
                  "title": "Content Production",
                  "page_url": "/content-production",
                  "meta": {
                    "url": "/services/content-production",
                    "meta_title": "Content Production Adelaide | JP Media",
                    "transition": "up",
                    "meta_description": "From video and photography to motion graphics and social content, JP Media's Adelaide team produces content that connects with the right audience.",
                    "background": "light",
                    "og_image": false,
                    "button_label": "Let us help"
                  }
                },
                "services_post_count": 0
              },
              {
                "service_category_id": 33,
                "sub-title": "Event management is the planning and delivery work that turns an idea into a live experience, from a single activation to a multi-day conference. ",
                "client": {
                  "tag": "Client",
                  "name": "Nova Systems",
                  "logo": false,
                  "featured_image": "/content/images/MjAyNi8wNS9Ob3ZhLUZlYXR1cmUtQmFubmVyLXNjYWxlZA==.webp",
                  "excerpt": "<p>After three years of virtual conferences, Nova Systems needed to bring its people back together. JP Media has been the end-to-end event partner for Nova Systems biennial conferences since 2023. Across multiple days and national sites, as the famous gala dinner, we manage everything from strategic planning and venue selection to vendor coordination, app development and on-site delivery. We define each event&#8217;s core objectives, target audience, and key messaging, to result in a framework that guides every decision. While managing the professional conference organisation we implement the rest of the marketing strategy alongside it, for one united outcome.</p>\n",
                  "case_study_page_id": 1675,
                  "learn_more_link": "",
                  "case_study_page_link": "/case-study/nova-systems"
                },
                "service_page": {
                  "id": 1834,
                  "title": "Event Management",
                  "page_url": "/events-management",
                  "meta": {
                    "url": "/services/event-management",
                    "meta_title": "Event Management Adelaide | JP Media",
                    "transition": "up",
                    "meta_description": "From concept to the last minute of pack-down, JP Media plans and manages Adelaide events that run smoothly and leave a lasting impression.",
                    "background": "light",
                    "og_image": false,
                    "button_label": "Let us help"
                  }
                },
                "services_post_count": 0
              }
            ]
          },
          {
            "acf_fc_layout": "our_clients_module",
            "title": "Our Clients",
            "clients": [
              {
                "logo": "/content/images/MjAyNS8wNy9BRkw=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9Ob3Zh.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNi8wNy9hdS1sb2dvLTE1MHgxNTAtMQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TYW50b3M=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUFC.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUhNUkk=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9CdXJuc2lkZQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNi8xMC9NaW5kYS1OZXc=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQS1XYXRlcg==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9GbGluZGVycy1TcGlyaXRz.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9BQ01B.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUdMRQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9DaGVmV29ya3M=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9EVEk=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9BRlA=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9HaWRnZXQ=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9NZWxsb3ItT2xzc29u.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9IZWxwaW5nLUhhbmQ=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9HdWlkZS1Eb2dz.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9QYWxhZGluLVNwYWNl.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9SdW5ETkE=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9UdXJuZXI=.webp",
                "link": ""
              }
            ]
          }
        ],
        "url": "/",
        "meta_title": "JP Media | Full-Service Marketing Agency Adelaide",
        "transition": "up",
        "meta_description": "JP Media is a full-service marketing agency in Adelaide, blending strategy, PR and digital marketing with creative, technology and event expertise.",
        "background": "light",
        "og_image": false,
        "button_label": ""
      }
    },
    {
      "0": {
        "content": "",
        "categories": []
      },
      "id": 943,
      "title": "JP Media client",
      "page_url": "/jpmediadata",
      "meta": {
        "page_builder": [
          {
            "acf_fc_layout": "one_column_module",
            "column_1_content": "<p><!-- Begin Mailchimp Signup Form --></p>\n<style type=\"text/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif;  width:600px;}<br />\t/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.<br />\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. */<br /></style>\n<div id=\"mc_embed_signup\">\n<form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"https://jpmedia.us4.list-manage.com/subscribe/post?u=399176299aafe53bf52f006f9&amp;id=f005f1c009&amp;f_id=00e7e1e9f0\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\">\n<div id=\"mc_embed_signup_scroll\">\n<h2>JP Media client list</h2>\n<div class=\"indicates-required\"><span class=\"asterisk\">*</span> indicates required</div>\n<div class=\"mc-field-group\"><label for=\"mce-EMAIL\">Email Address <span class=\"asterisk\">*</span><br />\n</label><br />\n<input id=\"mce-EMAIL\" class=\"required email\" name=\"EMAIL\" required=\"\" type=\"email\" value=\"\" /><br />\n<span id=\"mce-EMAIL-HELPERTEXT\" class=\"helper_text\"></span></div>\n<div class=\"mc-field-group\"><label for=\"mce-FNAME\">First Name </label><br />\n<input id=\"mce-FNAME\" class=\"\" name=\"FNAME\" type=\"text\" value=\"\" /><br />\n<span id=\"mce-FNAME-HELPERTEXT\" class=\"helper_text\"></span></div>\n<div class=\"mc-field-group\"><label for=\"mce-LNAME\">Last Name </label><br />\n<input id=\"mce-LNAME\" class=\"\" name=\"LNAME\" type=\"text\" value=\"\" /><br />\n<span id=\"mce-LNAME-HELPERTEXT\" class=\"helper_text\"></span></div>\n<div hidden=\"true\"><input name=\"tags\" type=\"hidden\" value=\"4683676\" /></div>\n<div id=\"mce-responses\" class=\"clear\">\n<div id=\"mce-error-response\" class=\"response\" style=\"display: none;\"></div>\n<div id=\"mce-success-response\" class=\"response\" style=\"display: none;\"></div>\n</div>\n<p><!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups--></p>\n<div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input tabindex=\"-1\" name=\"b_399176299aafe53bf52f006f9_f005f1c009\" type=\"text\" value=\"\" /></div>\n<div class=\"clear\"><input id=\"mc-embedded-subscribe\" class=\"button\" name=\"subscribe\" type=\"submit\" value=\"Subscribe\" /></div>\n</div>\n</form>\n</div>\n<p><script type='text/javascript' src='//s3.amazonaws.com/downloads.mailchimp.com/js/mc-validate.js'></script><script type='text/javascript'>(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';fnames[3]='ADDRESS';ftypes[3]='address';fnames[4]='PHONE';ftypes[4]='phone';fnames[5]='BIRTHDAY';ftypes[5]='birthday';fnames[6]='MMERGE6';ftypes[6]='text';fnames[7]='DEVICE';ftypes[7]='text';}(jQuery));var $mcj = jQuery.noConflict(true);</script><br />\n<!--End mc_embed_signup--></p>\n",
            "button_label": "",
            "button_link": "",
            "class_name": [
              "default"
            ]
          }
        ],
        "url": "addtojpdatabase",
        "transition": "up",
        "button_label": ""
      }
    },
    {
      "0": {
        "content": "",
        "categories": []
      },
      "id": 588,
      "title": "Team",
      "page_url": "/team",
      "meta": {
        "page_builder": [
          {
            "acf_fc_layout": "page_header_module",
            "title": "Team",
            "sub_title": "JP Media's growing team comes<br/>from all walks of life",
            "background_image": false,
            "background_video": false,
            "background": "birds",
            "background_properties": "{\r\n  \"backgroundColor\":\"#000000\",\r\n\"color1\":\"#2026f5\",\r\n\"color2\":\"#75f94c\"\r\n}",
            "class_name": [
              "default"
            ],
            "background_type": "gradient",
            "background_gradient": "teal_banner",
            "excerpt": "",
            "short_excerpt": "",
            "button_label": "",
            "background_image_position": "center",
            "description": "",
            "image": false
          },
          {
            "acf_fc_layout": "two_column_module",
            "column_1_content": "<p>We have a highly skilled team of communication professionals, journalists, designers, developers and even digital marketers!</p>\n<p>JP Media’s philosophy is simple – match the personalities of client and team member, and guarantee that one of our directors will be there from a project’s inception to completion.</p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">JP Media was born nine years ago and continues to provide its trademark strategic know-how and creativity to a range of iconic Australian brands, ensuring tangible cut through in highly complex national business and consumer landscapes.</span></p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">We have grown to an integrated team of 13 highly skilled communication specialists and we continue to strive for creative ways to significantly enhance our clients’ brands, projects and initiatives. Our philosophy is simple – we let our work do the talking.</span></p>\n",
            "column_2_content": "<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">JP Media is a full-service communications agency, our team specialises in:</span></p>\n<ul>\n<li class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Public relations and communications</span></li>\n<li class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Digital marketing and social media</span></li>\n<li class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Video and content creation</span></li>\n<li class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Issues and crisis management</span></li>\n<li class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Strategy development and support</span></li>\n<li class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Web development</span></li>\n</ul>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Our team is highly skilled at representing brands of all shapes and sizes and creating sustained PR campaigns across a range of industries.</span></p>\n",
            "class_name": [],
            "background_colour": "",
            "background_colour_v2": false,
            "background_colour_v3": false
          },
          {
            "acf_fc_layout": "team_members_grid_module",
            "limit": "",
            "members": [
              {
                "0": {
                  "content": "",
                  "categories": []
                },
                "id": 32,
                "title": "Patrick Anderson",
                "page_url": "/patrick-anderson",
                "meta": {
                  "image": "/content/images/MjAyNS8xMC9QQVQ=.webp",
                  "role": "Managing Director",
                  "phone": "",
                  "email": "patrick@jpmedia.com.au",
                  "linkedin": "",
                  "quote": "<p>&#8220;Hard decisions are made by picking the best option and backing yourself in. I’m determined to create effective communication strategies for lasting results.&#8221;</p>\n",
                  "bio": "<p>Patrick is a co-founder of JP Media who oversees the agency’s strategy and operations. He has 20 years experience in the industry and is instrumental in the creation of multi-tiered marketing and communication strategies, partnership structures and goals. He is an avid surfer and family man with one young son and twin baby girls. Patrick is keen on any kind of sport, renovating, guitars and well…any hobby he can find.</p>\n",
                  "small_bio": "",
                  "sort_order": "1"
                },
                "news": []
              },
              {
                "0": {
                  "content": "",
                  "categories": []
                },
                "id": 39,
                "title": "Jassa Amir-Lang",
                "page_url": "/jassa-amir-lang",
                "meta": {
                  "image": "/content/images/MjAyNS8xMC9KQVNTQQ==.webp",
                  "role": "Digital Director",
                  "phone": "",
                  "email": "jassa@jpmedia.com.au",
                  "linkedin": "https://www.linkedin.com/in/jassaamirlang/",
                  "quote": "<p>&#8220;My passion is building beautiful, functional products. I pride myself on finding the creative edge and a determined ability to deliver.&#8221;</p>\n",
                  "bio": "<p>Jassa is a master of complex digital platforms for high-profile brands and organisations around Australia. He has more than 15 years of experience working across all areas of the digital landscape. From apps to web development to e-commerce platforms, he has delivered countless scalable solutions for global brands. Jassa is a mad keen surfer and spends his weekends scouring the coast for waves and is already encouraging his young sons to surf.</p>\n",
                  "small_bio": "",
                  "sort_order": "2"
                },
                "news": []
              },
              {
                "0": {
                  "content": "",
                  "categories": []
                },
                "id": 1097,
                "title": "Heath Amos",
                "page_url": "/heath-amos",
                "meta": {
                  "image": "/content/images/MjAyNS8xMC9IRUFUSA==.webp",
                  "role": "CEO",
                  "phone": "",
                  "email": "heath@jpmedia.com.au",
                  "linkedin": "https://www.linkedin.com/in/heathamos/",
                  "quote": "<p>I am like a sponge that has the opportunity to be wiping sweat from the brows of the greatest team I have ever worked with. In time I will also become great.</p>\n",
                  "bio": "<p><em>With more than 25 years in leadership roles in the digital, content and media production industries, Heath brings a wealth of expertise to the team. A creative problem-solver, Heath focuses on developing cutting-edge communication solutions across all platforms and media. Heath’s experience in managing large-scale productions and projects has equipped him with the skills to manage teams across a range of media and communications roles.</em></p>\n",
                  "small_bio": "",
                  "sort_order": "3"
                },
                "news": []
              },
              {
                "0": {
                  "content": "",
                  "categories": []
                },
                "id": 331,
                "title": "Tess Ryan",
                "page_url": "/tess-ryan",
                "meta": {
                  "image": "/content/images/MjAyNS8xMC9URVNT.webp",
                  "role": "Business Manager",
                  "phone": "",
                  "email": "tess@jpmedia.com.au",
                  "linkedin": "",
                  "quote": "<p>“Life’s too short to eat bad food and drink bad wine!”</p>\n",
                  "bio": "<p>Tess has spent more than 25 years working in Business Management roles initiating new operational procedures and streamlining processes to better suit an organisation’s aims and vision. She leads teams by example and provides a strong work ethic to deliver business directives that meet the company’s strategic goals. Tess is an avid Sydney Swans supporter and loves spending time with her family and dog, the beach and a good red wine!</p>\n",
                  "small_bio": "",
                  "sort_order": "4"
                },
                "news": []
              },
              {
                "0": {
                  "content": "",
                  "categories": []
                },
                "id": 913,
                "title": "Kylie Munchenberg",
                "page_url": "/kylie-munchenberg",
                "meta": {
                  "image": "/content/images/MjAyNS8xMC9LWUxJRQ==.webp",
                  "role": "Account Director",
                  "phone": "",
                  "email": "kylie@jpmedia.com.au",
                  "linkedin": "https://www.linkedin.com/in/kylie-munchenberg-0b2b5430/",
                  "quote": "<p>&#8220;I have a passion for events that bring people together &#8211; that not only create moments but memories.&#8221;</p>\n",
                  "bio": "<p><span data-preserver-spaces=\"true\">With over 15 years of working with local, national and international brands in marketing and events including Vodafone, Elders, ECH and Digitale, Kylie thrives on working closely with clients to achieve key objectives. When she&#8217;s not planning events, she can be found cheering her footy loving sons from the sidelines or catching up with friends over coffee!</span></p>\n",
                  "small_bio": "",
                  "sort_order": "5"
                },
                "news": []
              },
              {
                "0": {
                  "content": "",
                  "categories": []
                },
                "id": 335,
                "title": "Caitlin Slater",
                "page_url": "/caitlin-slater",
                "meta": {
                  "image": "/content/images/MjAyNS8xMC9DQUlUTElO.webp",
                  "role": "Social Media and Content Specialist",
                  "phone": "",
                  "email": "caitlin@jpmedia.com.au",
                  "linkedin": "https://www.linkedin.com/in/caitlinjslater/",
                  "quote": "<p>“The universe already has a plan, so just enjoy the ride.”</p>\n",
                  "bio": "<p>Caitlin is a seasoned Social Media Specialist with expertise in developing and executing comprehensive social media strategies.<br />\nHer skills encompass content creation, community management, targeted paid advertising and digital marketing, driving tangible results for prominent Australian brands in diverse sectors including defence, government, retail, and professional services.<br />\nIn her role, she leverages her experience as an Account Manager to effectively manage client relationships and oversee a range of projects.</p>\n",
                  "small_bio": "",
                  "sort_order": "6"
                },
                "news": [
                  {
                    "0": {
                      "content": "",
                      "categories": []
                    },
                    "id": 993,
                    "title": "The Importance of Data",
                    "page_url": "/the-importance-of-data",
                    "meta": {
                      "page_builder": [
                        {
                          "acf_fc_layout": "page_header_module",
                          "title": "The Importance of Data",
                          "sub_title": "",
                          "background_image": "/content/images/MjAyMy8wNS9sdWtlLWNoZXNzZXItSktVVHJKNHZLMDAtdW5zcGxhc2gtc2NhbGVk.webp",
                          "background_video": false,
                          "background": "",
                          "background_properties": "",
                          "class_name": [
                            "default"
                          ],
                          "background_type": false,
                          "background_gradient": false,
                          "excerpt": "",
                          "short_excerpt": "",
                          "button_label": "",
                          "background_image_position": "center",
                          "description": "",
                          "image": false
                        },
                        {
                          "acf_fc_layout": "single_content_module",
                          "Content": "<p>Analytics is often seen as a big, scary maze by many businesses and marketing professionals because it can be so overwhelming for people who are not familiar with analytics platforms or how to read and interpret the data.</p>\n<p>As a result, it can often be overlooked, or only high-level vanity metrics are reported on–which can be just as harmful as not reporting at all.</p>\n<p>Businesses are fortunate to be operating in a time where we have an abundance of data available at our fingertips to help us understand our business and customers better and make more informed decisions.</p>\n<p>Data is so powerful that we are seeing global companies and leading media agencies around the world create divisions dedicated to data. French company <a href=\"https://www.marketingdive.com/news/publicis-Q1-2023-earnings-digital-data-driven-marketing/648410/\">Publicis Groupe announced last month that it saw a 7.1% organic increase in revenue, which it attributed to its data and digital units</a>.</p>\n<p>For many businesses, though, there is a world of free data available to you that can help you to improve your marketing efforts and achieve business objectives.</p>\n<p>The most common sources of data from a digital marketing perspective are provided by <b>Google Analytics </b>and<b> Meta Business Manager. </b>These platforms provide lots of data specific to your business, and one of the first mistakes people can make is looking at these dashboards without understanding what questions they are wanting to answer.</p>\n<p>So, start by clearly defining what your business objectives are: Is it to drive product sales? App downloads? Event registrations? Or perhaps your objective is to be a leading source of information in your industry. This will dictate the metrics important to your business.</p>\n<p>Once you know your business objectives, you need to understand which metrics you should be looking at to determine if your digital marketing is or isn’t helping you to achieve this. Here is a table with some common objectives and the digital metrics you can use to measure success.</p>\n<div style=\"margin-top: 30px; margin-right: 0; display: grid; grid-template-columns: 1fr 1fr; grid-template-rows: 0.3fr auto auto auto auto auto; gap: 0px 0px;\">\n<div style=\"margin: 0; border: 1px solid lightgray; background-color: #0061ff; color: white; padding: 10px; outline: 1px solid white;\"><strong>Business Objective</strong></div>\n<div style=\"margin: 0; border: 1px solid lightgray; background-color: #0061ff; color: white; padding: 10px; padding: 10px; outline: 1px solid white;\"><strong>Digital Marketing Metric</strong></div>\n<div style=\"margin: 0; border: 1px solid lightgray; padding: 10px; outline: 1px solid white;\"><strong>Raise awareness of your brand and its products/services.</strong></div>\n<div style=\"margin: 0; border: 1px solid lightgray; padding: 10px; outline: 1px solid white;\">\n<ul>\n<li><strong>Reach</strong> &#8211; how many individuals is your brand being seen by?</li>\n<li><strong>Impressions</strong> &#8211; how many times is your content being delivered to people?</li>\n<li><strong>Frequency</strong> &#8211; how many times is a person seeing your post or advert? It takes 7 times for a person to take an action.</li>\n<li><b>Shares and comments</b> &#8211; are people sharing your content with others?</li>\n<li><b>Follower growth </b>&#8211; are people resonating with your brand and following you to stay up to date?</li>\n</ul>\n</div>\n<div style=\"margin: 0; border: 1px solid lightgray; padding: 10px; outline: 1px solid white;\"><strong><b>Build an engaged online community.</b></strong></div>\n<div style=\"margin: 0; border: 1px solid lightgray; padding: 10px; outline: 1px solid white;\">\n<ul>\n<li aria-level=\"1\"><b>Follower growth</b> &#8211; are people resonating with your brand and following you to stay up to date?</li>\n<li aria-level=\"1\"><b>Reactions </b>&#8211; how many likes and reactions are your posts receiving?</li>\n<li aria-level=\"1\"><b>Shares and saves </b>&#8211; are people sharing your content with others?</li>\n<li aria-level=\"1\"><b>Comments </b>&#8211; are people getting involved in the discussion?</li>\n<li aria-level=\"1\"><b>Reviews </b>&#8211; how do people feel about your product or service?</li>\n<li aria-level=\"1\"><b>Response rate </b>&#8211; how quickly are you responding to private messages?</li>\n</ul>\n</div>\n<div style=\"margin: 0; border: 1px solid lightgray; padding: 10px; outline: 1px solid white;\"><strong><b>Increase product sales by X% MoM.</b></strong></div>\n<div style=\"margin: 0; border: 1px solid lightgray; padding: 10px; outline: 1px solid white;\">\n<ul>\n<li aria-level=\"1\"><b>Website clicks &#8211; </b>how many people are clicking through to your website?</li>\n<li aria-level=\"1\"><b>Bounce rate &#8211; </b>how many people are leaving your website without making any clicks?</li>\n<li aria-level=\"1\"><b>Abandon carts &#8211; </b>how many people are leaving your website before making a purchase?</li>\n<li aria-level=\"1\"><b>Website purchases &#8211; </b>the number of purchases made on your website</li>\n<li aria-level=\"1\"><b>Purchase value &#8211; </b>the total value of purchases made on your website</li>\n<li aria-level=\"1\"><b>ROI &#8211; </b>what is your return on investment? (Net income / Cost of investment x 100)</li>\n<li aria-level=\"1\"><b>Conversion rate </b>&#8211; (Action/Impressions x 100)</li>\n<li aria-level=\"1\"><b>Click-through rate </b>&#8211; (Website clicks/Impressions x 100)</li>\n<li aria-level=\"1\"><b>Cost per result </b>&#8211; how much does it cost you per result?</li>\n</ul>\n<p>Reviewing bounce rates and abandon carts specifically can help you to identify pain points in the customer journey which may be impacting purchase opportunities.</p>\n</div>\n<div style=\"margin: 0; border: 1px solid lightgray; padding: 10px; outline: 1px solid white;\"><strong><b>Increase newsletter sign-ups by X% MoM.</b></strong></div>\n<div style=\"margin: 0; border: 1px solid lightgray; padding: 10px; outline: 1px solid white;\">\n<ul>\n<li aria-level=\"1\"><b>In-app leads </b>&#8211; how many people are signing up directly via a social media platform?</li>\n<li aria-level=\"1\"><b>Website clicks </b>&#8211; how many people are clicking through to your website?</li>\n<li aria-level=\"1\"><b>Website form completions</b> &#8211; how many people are signing up via your website?</li>\n<li aria-level=\"1\"><b>Unsubscribers</b> &#8211; how many people are unsubscribing to your newsletter?</li>\n<li aria-level=\"1\"><b>Conversion rate </b>&#8211; (Action/Impressions x 100)</li>\n<li aria-level=\"1\"><b>Click-through rate </b>&#8211; (Website clicks/Impressions x 100)</li>\n</ul>\n</div>\n<div style=\"margin: 0; border: 1px solid lightgray; padding: 10px; outline: 1px solid white;\"><strong><b>Increase App downloads by X% MoM.</b></strong></div>\n<div style=\"margin: 0; border: 1px solid lightgray; padding: 10px; outline: 1px solid white;\">\n<ul>\n<li aria-level=\"1\"><b>Website clicks &#8211; </b>how many people are clicking through to your website?</li>\n<li aria-level=\"1\"><b>App downloads &#8211; </b>how many people are leaving your website before making a purchase?</li>\n<li aria-level=\"1\"><b>App sign-ups &#8211; </b>how many new paid subscribers have joined your app?</li>\n<li aria-level=\"1\"><b>App sign-up value &#8211; </b>the total value of new app sign-ups</li>\n<li aria-level=\"1\"><b>Conversion rate </b>&#8211; (Action/Impressions x 100)</li>\n<li aria-level=\"1\"><b>Click-through rate </b>&#8211; (Link clicks/Impressions x 100)<b>Cost per result </b>&#8211; how much does it cost you per result?</li>\n</ul>\n</div>\n</div>\n<p>Now that you know what metrics you should be reviewing and reporting on, it’s important to be able to add context when reporting both internally and externally. While there are some industry benchmarks for certain metrics, your biggest competitor is yourself, so you should always be comparing your metrics to previous months, quarters and years to ensure you are seeing consistent growth.</p>\n<p>Ask yourself:</p>\n<p><em>What ROI do we need to achieve to break even? If we are consistently achieving a 1.3% conversion rate, for example, how many people do we need to drive to our website to achieve 100 sales next month? How can we improve our organic content to increase shares and saves? What value can we provide audiences that would interest them in signing up for our monthly newsletter?</em></p>\n",
                          "button_label": "",
                          "button_link": "",
                          "class_name": []
                        }
                      ],
                      "page_author": 335,
                      "meta_description": "Analytics is often seen as a big, scary maze by many businesses and marketing professionals because it can be so overwhelming for people who are not familiar with analytics platforms or how to read and interpret the data. ",
                      "button_label": ""
                    }
                  }
                ]
              },
              {
                "0": {
                  "content": "",
                  "categories": []
                },
                "id": 966,
                "title": "Katie Barrow",
                "page_url": "/966",
                "meta": {
                  "image": "/content/images/MjAyMy8wMy9LQVRJRS1CQVJST1c=.webp",
                  "role": "PR & Communications Account Manager",
                  "phone": "",
                  "email": "katie@jpmedia.com.au",
                  "linkedin": "https://www.linkedin.com/in/katie-a-barrow/",
                  "quote": "<p>“People will forget what you said, but people will never forget how you made them feel.” – Maya Angelou</p>\n",
                  "bio": "<p>With almost a decade of agency experience, Katie is well practiced in delivering high-profile, integrated PR and communications campaigns across a range of B2B and B2C sectors, including travel, food and drink, home, property, retail and sustainability.</p>\n<p>With a degree in Broadcast Journalism and a strong strategic mindset, Katie specialises in media relations, crisis communications, influencer engagement, events and social media marketing. She is passionate about crafting compelling stories that connect brands with their audiences in meaningful ways. Outside of work, Katie enjoys watching the sunset with a beer in hand, exploring new places and discovering great food.</p>\n",
                  "small_bio": "",
                  "sort_order": "7"
                },
                "news": [
                  {
                    "0": {
                      "content": "",
                      "categories": [
                        {
                          "id": 6,
                          "name": "PR",
                          "slug": "pr",
                          "subcategories": []
                        }
                      ]
                    },
                    "id": 1100,
                    "title": "Heath Amos CEO Appointment",
                    "page_url": "/heath-amos-ceo-appointment",
                    "meta": {
                      "page_author": 966,
                      "page_builder": [
                        {
                          "acf_fc_layout": "page_header_module",
                          "title": "Heath Amos CEO Appointment",
                          "sub_title": "",
                          "background_image": "/content/images/MjAyNC8wMy9IZWF0aEFtb3NCbG9nLXNjYWxlZA==.webp",
                          "background_video": false,
                          "background": "",
                          "background_properties": "",
                          "class_name": [
                            "default"
                          ],
                          "background_type": false,
                          "background_gradient": false,
                          "excerpt": "",
                          "short_excerpt": "",
                          "button_label": "",
                          "background_image_position": "center",
                          "description": "",
                          "image": false
                        },
                        {
                          "acf_fc_layout": "single_content_module",
                          "Content": "<p><span style=\"font-weight: 400;\">JP Media is proud to announce the appointment of Heath Amos as its new Chief Executive Officer. </span></p>\n<p><span style=\"font-weight: 400;\">With more than 25 years in leadership roles in the digital, content and media production industries, Amos is well-placed to extend JP Media’s current creative and communication capabilities with a particular focus on expanding innovative digital, mobile and XR  solutions for a broad range of clients.</span></p>\n<p><i><span style=\"font-weight: 400;\">&#8220;I am honoured and focused on leading JP Media into its next phase of growth and innovation across all media facets,&#8221; said Amos. </span></i></p>\n<p><i><span style=\"font-weight: 400;\">&#8220;Working across national agencies has equipped me with the experience and skills to navigate the dynamic digital, media and communications landscape and deliver solutions that truly resonate with clients.&#8221; </span></i></p>\n<p><span style=\"font-weight: 400;\">While previously at Kojo, Amos helped produce ARIA-nominated DVDs for the Hilltop Hoods and You Am I, before joining Sydney based creative agency, White/Grey, </span><span style=\"font-weight: 400;\">as an Executive Producer. Amos also worked as a Digital Director at media and communications agency, Havas Australia</span><span style=\"font-weight: 400;\"> before becoming the Founder and Executive Producer at Hakt, a firm specialising in the design, development and management of large custom digital products. </span></p>\n<p><span style=\"font-weight: 400;\">Passionate about storytelling through augmented reality (AR) and virtual reality (VR), Amos also founded Adelaide-based HeadfeltXR in 2021. </span></p>\n<p><i><span style=\"font-weight: 400;\">JP Media co-owner Patrick Anderson said, “Heath is joining JP at a time of great momentum with exciting projects either underway or being delivered in 2024 for our diverse private and public sector clients. </span></i></p>\n<p><i><span style=\"font-weight: 400;\">“Each new addition to the JP team brings a unique set of personal experiences and skills, further adding to our dynamic workplace.</span></i></p>\n<p><i><span style=\"font-weight: 400;\">“Heath&#8217;s leadership experience and his passion for dynamic storytelling combining technology and creativity will help propel us to the next level of growth.” </span></i></p>\n<p><span style=\"font-weight: 400;\">Recent new clients JP Media has welcomed to its portfolio include Renewal SA and State Planning Commission/PlanSA</span></p>\n",
                          "button_label": "",
                          "button_link": "",
                          "class_name": []
                        },
                        {
                          "acf_fc_layout": "author_module",
                          "author": 966
                        }
                      ],
                      "meta_description": "JP Media is proud to announce the appointment of Heath Amos as its new Chief Executive Officer.  With more than 25 years in leadership roles in the digital, content and media production industries, Amos is well-placed to extend JP Media’s current creative and communication capabilities with a particular focus on expanding innovative digital, mobile and XR  solutions for a broad range of clients.",
                      "button_label": ""
                    }
                  },
                  {
                    "0": {
                      "content": "",
                      "categories": [
                        {
                          "id": 6,
                          "name": "PR",
                          "slug": "pr",
                          "subcategories": []
                        }
                      ]
                    },
                    "id": 1084,
                    "title": "How can you use authenticity to enhance your messaging?",
                    "page_url": "/how-can-you-use-authenticity-to-enhance-your-messaging",
                    "meta": {
                      "page_author": 966,
                      "page_builder": [
                        {
                          "acf_fc_layout": "page_header_module",
                          "title": "How can you use authenticity to enhance your messaging?",
                          "sub_title": "",
                          "background_image": "/content/images/MjAyMy8xMS9pU3RvY2stMTIxNzA5MzkwNkxS.webp",
                          "background_video": false,
                          "background": "",
                          "background_properties": "",
                          "class_name": [
                            "default"
                          ],
                          "background_type": false,
                          "background_gradient": false,
                          "excerpt": "",
                          "short_excerpt": "",
                          "button_label": "",
                          "background_image_position": "center",
                          "description": "",
                          "image": false
                        },
                        {
                          "acf_fc_layout": "single_content_module",
                          "Content": "<p>Establishing authenticity and conveying it to the customer is crucial for maintaining a proper connection with your intended audience. Utilising specific approaches to customer engagement has the potential to uplift your business, creating a desirable sense of care and community. As building trust with your audience is a core component of company success, it&#8217;s essential to determine the best ways to achieve and portray genuine authenticity to the consumer.</p>\n<p>Read on to learn how our communications expert,  Stefanie Correnai, suggests you incorporate these strategies into your own customer engagement approach.</p>\n<p>Transparency in the relationship between the company and the consumer deepens the level of trust between both parties. Delivering honest communication regarding expectations and approaches ensures that customers feel they can rely on your business. A common method is to promise fewer results than believed to be obtainable, as this manages expectations and prevents the customer from feeling misled. Surpassing initial expectations reflects more positively on you as a company while also attaining a positive result for the consumer.</p>\n<p>Breaking down the metaphorical barrier that traditionally separates a company from its customers and nurturing this relationship not only strengthens the business connection but also opens the door to a wider spectrum of creative possibilities. Proactively engaging with your audience, whether by showcasing genuine client testimonials or collaborating with customers to craft compelling social media content, underscores the profound significance of your clientele to your enterprise.</p>\n<p>To augment these core principles, consider the integration of a diverse array of services. Take, for instance, JP Media&#8217;s comprehensive suite of offerings designed to amplify your engagement with your audience. These encompass:</p>\n<ul>\n<li>Media Relations and liaison: Cultivating a positive image through effective media interaction.</li>\n<li>Community engagement: Building and nurturing relationships within your target community.</li>\n<li>Campaign management: Strategically planning and executing marketing campaigns.</li>\n<li>Crisis management: Swift and adept responses in challenging situations.</li>\n<li>Event promotion: Expertly promoting and managing events to foster connections with your audience.</li>\n</ul>\n<p>Getting to know the people who buy your products or services on a personal level bridges the gap even further, showing that your company goes above and beyond to care about its audience.</p>\n<p>Showing that you have more interests beyond making a profit makes people more inclined to interact and support your business. By establishing a partnership with a cause, consumers are presented with a more authentic insight into your intentions as a company and feel justified in supporting your charity efforts. Many companies accomplish this through various ways:</p>\n<ul>\n<li>Regular profit donations: Companies transfer a percentage or flat rate of the money they earn directly to a charity.</li>\n<li>Community engagement: They use their platform, products or representatives to spotlight a cause and spread awareness.</li>\n<li>Event hosting and attendance: Companies regularly attend or host events related to a charity, often opting to contribute to fundraising endeavours or meaningfully converse and connect with organisations.</li>\n<li>Creative partnerships: They make efforts to incorporate the charity into the fabric of their business, allotting products, marketing or even employment opportunities to community members.</li>\n</ul>\n",
                          "button_label": "",
                          "button_link": "",
                          "class_name": []
                        },
                        {
                          "acf_fc_layout": "author_module",
                          "author": 966
                        }
                      ],
                      "meta_description": "Establishing authenticity and conveying it to the customer is crucial for maintaining a proper connection with your intended audience. Utilising specific approaches to customer engagement has the potential to uplift your business, creating a desirable sense of care and community. As building trust with your audience is a core component of company success, it's essential to determine the best ways to achieve and portray genuine authenticity to the consumer.",
                      "button_label": ""
                    }
                  },
                  {
                    "0": {
                      "content": "",
                      "categories": []
                    },
                    "id": 1009,
                    "title": "Navigating a Media Crisis 101",
                    "page_url": "/navigating-a-media-crisis-101",
                    "meta": {
                      "page_builder": [
                        {
                          "acf_fc_layout": "page_header_module",
                          "title": "Navigating a Media Crisis 101",
                          "sub_title": "",
                          "background_image": "/content/images/MjAyMy8wNy9pU3RvY2stMTQwMDkyODE3Mi1zY2FsZWQ=.webp",
                          "background_video": false,
                          "background": "",
                          "background_properties": "",
                          "class_name": [
                            "default"
                          ],
                          "background_type": false,
                          "background_gradient": false,
                          "excerpt": "",
                          "short_excerpt": "",
                          "button_label": "",
                          "background_image_position": "center",
                          "description": "",
                          "image": false
                        },
                        {
                          "acf_fc_layout": "single_content_module",
                          "Content": "<p>Navigating a media crisis is like tightrope walking in a tornado–a near impossible task without the right help. It takes a range of planning, strategic communications and client management skills to come out unscathed.</p>\n<p>We’ve worked up a mock scenario to illustrate the potential aftermath of a data breach for a prominent national software company, ‘Cyber Solutions’. </p>\n<p><strong>Scenario:</strong></p>\n<p>Multi-billion-dollar company, Cyber Solutions, recently discovered that an ‘advanced persistent threat’ (APT) group hacked into their systems, gaining unauthorised access to sensitive client data. The breach targeted clients and key employees within the company.</p>\n<p>This APT group created highly convincing emails that appeared legitimate. These emails contained malicious attachments or links. Unfortunately, just a few employees clicked on these attachments or links, and unknowingly provided the attackers with a foothold within the company&#8217;s network.</p>\n<p>The attackers accessed a variety of sensitive data, including client information, intellectual property, software code and internal company documents.</p>\n<p><strong>JP Media’s response: </strong></p>\n<p><strong>Response and mitigation:</strong> After discovering the breach, Cyber Solutions activated its incident response plan. Their cybersecurity experts isolated the affected systems and initiated a comprehensive scan to identify any additional malware or backdoors.</p>\n<p><strong>Communication strategy:</strong> Recognizing the importance of transparent communication, JP Media assisted Cyber Solutions in developing a comprehensive communication strategy. The strategy aimed to provide information to reassure stakeholders and mitigate potential reputational damage.</p>\n<p><strong>Public statement:</strong> Cyber Solutions, in collaboration with JP Media, acknowledged the breach and outlined the immediate actions taken to address the situation in a statement to the media. The statement emphasised the company&#8217;s commitment to security, client protection, and ongoing cooperation with law enforcement agencies.</p>\n<p><strong>Client communication:</strong> Understanding the sensitivity of the compromised client data, Cyber Solutions and JP Media collaborated to develop a personalised communication plan. The plan included transparent notifications to the affected clients, offering guidance on potential risks, steps to mitigate further damage, and avenues for seeking immediate assistance.</p>\n<p><strong>Media engagement:</strong> JP Media proactively engaged with the media to provide updates and address inquiries about the breach. They emphasised Cyber Solutions&#8217; dedication to protecting client data, the steps taken to strengthen their security, and their commitment to learning from the incident for the future.<br />\n<strong><br />\nCollaboration with authorities:</strong> Cyber Solutions, with guidance from JP Media, collaborated closely with law enforcement agencies and relevant regulatory bodies. They shared all available information to aid investigations, ensured compliance with legal obligations, and actively cooperated in apprehending the hackers responsible for the breach.</p>\n<p><strong>Rebuilding trust:</strong> Recognising the potential impact on client trust, Cyber Solutions and JP Media worked together to implement measures aimed at rebuilding and strengthening relationships with stakeholders. This could include supplying extra resources and support helplines for affected employees and customers.</p>\n<p><strong>Post-crisis evaluation:</strong> After the immediate crisis subsided, Cyber Solutions and JP Media conducted a comprehensive review of the incident. They identified areas for improvement, updated policies and procedures, and implemented lessons learned to enhance their readiness and resilience in the face of any future challenges.</p>\n",
                          "button_label": "",
                          "button_link": "",
                          "class_name": []
                        }
                      ],
                      "page_author": 966,
                      "meta_description": "Navigating a media crisis is like tightrope walking in a tornado–a near impossible task without the right help. It takes a range of planning, strategic communications and client management skills to come out unscathed.",
                      "button_label": ""
                    }
                  }
                ]
              },
              {
                "0": {
                  "content": "",
                  "categories": []
                },
                "id": 341,
                "title": "Natalie Farinola",
                "page_url": "/natalie-farinola",
                "meta": {
                  "image": "/content/images/MjAyNS8xMC9OQVQ=.webp",
                  "role": "Senior Consultant",
                  "phone": "",
                  "email": "natalie@jpmedia.com.au",
                  "linkedin": "https://www.linkedin.com/in/nataliefarinoladenadai/",
                  "quote": "<p>“The harder you work for something, the greater you’ll feel when you achieve it.”</p>\n",
                  "bio": "<p>A dedicated media professional, Natalie has 13 years of journalism experience working for a global news company. Throughout her career, she has told the stories of many individuals, interviewed artists and celebrities and reported on local events. When Natalie isn’t reading books, going on an adventure or colouring in with her two little girls and hubby, she loves a good coffee, having a laugh and going to the beach.</p>\n",
                  "small_bio": "",
                  "sort_order": "8"
                },
                "news": []
              },
              {
                "0": {
                  "content": "",
                  "categories": []
                },
                "id": 964,
                "title": "Oleksii (Oli) Mostovyi",
                "page_url": "/lauren-crago",
                "meta": {
                  "image": "/content/images/MjAyNS8xMC9PTEk=.webp",
                  "role": "Digital Project Manager",
                  "phone": "",
                  "email": "oli@jpmedia.com.au",
                  "linkedin": "https://www.linkedin.com/in/olimstv/",
                  "quote": "<p>“Do. Learn. Grow. Iterate…”</p>\n",
                  "bio": "<p>As a Digital Project Manager with more than 5 years’ experience in software development, QA and project coordination, Oli is a creative and driven professional with a unique and diverse background.</p>\n<p>His career journey has allowed him to work across multiple fields – from music and the arts to software engineering – which has sharpened his technical skills and ability to collaborate with various teams.</p>\n<p>He sees powerful opportunity to contribute by guiding creative teams in ways that enable their potential, elevate their work and strengthen collaboration, and produce outstanding products that enhance clients’ and end-users’ lives.</p>\n<p>When Oli isn’t being curious and analytical at his desk, his hobbies and interests are psychology, philosophy, personal development, music, family life, and health &amp; wellbeing.</p>\n",
                  "small_bio": "",
                  "sort_order": "9"
                },
                "news": [
                  {
                    "0": {
                      "content": "",
                      "categories": []
                    },
                    "id": 1017,
                    "title": "Building Websites that Delight Users: Good User Experience vs. Bad User Experience",
                    "page_url": "/building-websites-that-delight-users-good-user-experience-vs-bad-user-experience",
                    "meta": {
                      "page_author": 964,
                      "page_builder": [
                        {
                          "acf_fc_layout": "page_header_module",
                          "title": "Building Websites that Delight Users: Good User Experience vs. Bad User Experience",
                          "sub_title": "",
                          "background_image": "/content/images/MjAyMy8wOC9ndXl0eXBpbmdvbmNvbXB1dGVyLXNjYWxlZA==.webp",
                          "background_video": false,
                          "background": "",
                          "background_properties": "",
                          "class_name": [
                            "default"
                          ],
                          "background_type": false,
                          "background_gradient": false,
                          "excerpt": "",
                          "short_excerpt": "",
                          "button_label": "",
                          "background_image_position": "center",
                          "description": "",
                          "image": false
                        },
                        {
                          "acf_fc_layout": "single_content_module",
                          "Content": "<p>In today&#8217;s digital landscape, where websites often serve as the first interaction potential clients have with your business, and in some instances the virtual storefronts of businesses, user experience (UX) plays a critical role in determining a website&#8217;s success. A good UX can captivate visitors, build trust, and boost conversions, while a bad UX can lead to frustration, inconvenience and the dreaded bad review. Read on for examples of both good and bad UX, and how you can take away as many barriers to purchase as possible, and build on the user experience to surprise and delight your audience.</p>\n<h3>1. Clear and Intuitive Navigation:</h3>\n<p><b>Good UX:</b> Websites with well-organized and intuitive navigation enable users to find information easily. Clear navigation menus, logical page hierarchy, and descriptive labels make it easy for users to navigate through the site, find what they need, and understand where they are at all times.</p>\n<p><a href=\"https://leytonproperty.com.au/\">https://leytonproperty.com.au/</a></p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1020\" src=\"/content/images/aHR0cDovL2pwd2Vic2l0ZWFwaS5raW5zdGEuY2xvdWQvd3AtY29udGVudC91cGxvYWRzLzIwMjMvMDgvU2NyZWVuc2hvdC0yMDIzLTA4LTE4LWF0LTEuNTcuMDgtcG0tMzAweDE0Nw==.webp\" alt=\"Leyton Property Homescreen\" width=\"614\" height=\"301\" srcset=\"/content/images/MjAyMy8wOC9TY3JlZW5zaG90LTIwMjMtMDgtMTgtYXQtMS41Ny4wOC1wbS0xNTY4eDc2OA==.webp 1568w\" sizes=\"(max-width: 614px) 100vw, 614px\" /></p>\n<p><a href=\"https://www.mightykingdom.com/\">https://www.mightykingdom.com/</a></p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1022\" src=\"/content/images/aHR0cDovL2pwd2Vic2l0ZWFwaS5raW5zdGEuY2xvdWQvd3AtY29udGVudC91cGxvYWRzLzIwMjMvMDgvU2NyZWVuc2hvdC0yMDIzLTA4LTE4LWF0LTEuNTkuMTEtcG0tMzAweDE0Nw==.webp\" alt=\"\" width=\"618\" height=\"303\" srcset=\"/content/images/MjAyMy8wOC9TY3JlZW5zaG90LTIwMjMtMDgtMTgtYXQtMS41OS4xMS1wbS0xNTY4eDc2OA==.webp 1568w\" sizes=\"(max-width: 618px) 100vw, 618px\" /></p>\n<p>The navigation is straightforward, it is easy to navigate through the website, the text is big enough to read, and there is no overload of information and buttons.</p>\n<p><a href=\"https://www.rundlemall.com/\">https://www.rundlemall.com/</a></p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1023\" src=\"/content/images/aHR0cDovL2pwd2Vic2l0ZWFwaS5raW5zdGEuY2xvdWQvd3AtY29udGVudC91cGxvYWRzLzIwMjMvMDgvU2NyZWVuc2hvdC0yMDIzLTA4LTE4LWF0LTIuMDkuMDUtcG0tMzAweDE0Nw==.webp\" alt=\"Rundle Mall Website\" width=\"614\" height=\"301\" srcset=\"/content/images/MjAyMy8wOC9TY3JlZW5zaG90LTIwMjMtMDgtMTgtYXQtMi4wOS4wNS1wbS0xNTY4eDc2OA==.webp 1568w\" sizes=\"(max-width: 614px) 100vw, 614px\" /></p>\n<p>Rundle Mall webpage is easy to navigate through, the filters are very detailed and allow users to narrow down their search to less and more accurate search results.However, the pages are quite busy and overloaded with information which may lead to confusion.</p>\n<p><b>Bad UX:</b> Poorly designed navigation can leave users feeling lost and confused. Websites with convoluted menus, unclear labels, or excessive subcategories can lead to very frustrated users. You know when you have to click 4 times to find what you’re looking for and you’re still not where you want to be? That. A lack of breadcrumbs or a confusing site structure can also impede users from finding their desired content. Be like Jack and Jill and make sure there is a trail that your customer can follow to lead them to the most important parts of your website.</p>\n<p>Example</p>\n<p><a href=\"https://kenwell-flp.com/investment-advice-uk/\">https://kenwell-flp.com/investment-advi</a><a href=\"https://kenwell-flp.com/investment-advice-uk/\">ce-uk/</a></p>\n<p><a href=\"https://kenwell-flp.com/investment-advice-uk/\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1024\" src=\"/content/images/aHR0cDovL2pwd2Vic2l0ZWFwaS5raW5zdGEuY2xvdWQvd3AtY29udGVudC91cGxvYWRzLzIwMjMvMDgvU2NyZWVuc2hvdC0yMDIzLTA4LTE4LWF0LTIuMTEuMjctcG0tMzAweDE5MA==.webp\" alt=\"Kenwell website dropdown\" width=\"505\" height=\"320\" srcset=\"/content/images/MjAyMy8wOC9TY3JlZW5zaG90LTIwMjMtMDgtMTgtYXQtMi4xMS4yNy1wbS0xNTY4eDk5NQ==.webp 1568w\" sizes=\"(max-width: 505px) 100vw, 505px\" /></a></p>\n<p>The drop down menu doesn’t scroll down on the desktop version on smaller screens which makes it impossible to choose the options below “Investment Advice”.</p>\n<p><a href=\"https://www.zara.com/au/en/woman-dresses-l1066.html?v1=2038184\">https://www.zara.com/au/en/woman-dresses-l1066.html?v1=2038184</a></p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1025\" src=\"/content/images/aHR0cDovL2pwd2Vic2l0ZWFwaS5raW5zdGEuY2xvdWQvd3AtY29udGVudC91cGxvYWRzLzIwMjMvMDgvU2NyZWVuc2hvdC0yMDIzLTA4LTE4LWF0LTIuMTcuMzgtcG0tMzAweDE0Nw==.webp\" alt=\"Zara header example\" width=\"678\" height=\"332\" srcset=\"/content/images/MjAyMy8wOC9TY3JlZW5zaG90LTIwMjMtMDgtMTgtYXQtMi4xNy4zOC1wbS0xNTY4eDc2Nw==.webp 1568w\" sizes=\"(max-width: 678px) 100vw, 678px\" /></p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1026\" src=\"/content/images/aHR0cDovL2pwd2Vic2l0ZWFwaS5raW5zdGEuY2xvdWQvd3AtY29udGVudC91cGxvYWRzLzIwMjMvMDgvU2NyZWVuc2hvdC0yMDIzLTA4LTE4LWF0LTIuMTkuMTUtcG0tMzAweDE0Nw==.webp\" alt=\"Zara homepage\" width=\"678\" height=\"332\" srcset=\"/content/images/MjAyMy8wOC9TY3JlZW5zaG90LTIwMjMtMDgtMTgtYXQtMi4xOS4xNS1wbS0xNTY4eDc2Nw==.webp 1568w\" sizes=\"(max-width: 678px) 100vw, 678px\" /></p>\n<p>&nbsp;</p>\n<p>The text is quite small, overlapping with the images. The menu button and other text on the main page were quite difficult to find.</p>\n<h3>2. Responsive and Mobile-Friendly Design:</h3>\n<p>Good UX: Most websites are primarily viewed on mobile devices, which should come as no surprise, so why are so many sites designed for desktop first and mobile second? With the rise of mobile usage, responsive design is absolutely essential for a good user experience. Websites that adapt seamlessly to different screen sizes and resolutions provide a consistent experience across devices (don’t forget tablet size!). Mobile-friendly designs optimize content, maintain readability, and ensure easy interaction, offering users a comfortable browsing experience regardless of the device they use. (and consistency of your brand)</p>\n<p>Example</p>\n<p><a href=\"https://leytonproperty.com.au/\">https://leytonproperty.com.au/</a></p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1027\" src=\"/content/images/aHR0cDovL2pwd2Vic2l0ZWFwaS5raW5zdGEuY2xvdWQvd3AtY29udGVudC91cGxvYWRzLzIwMjMvMDgvU2NyZWVuc2hvdC0yMDIzLTA4LTE4LWF0LTIuMjguMTAtcG0tMTY2eDMwMA==.webp\" alt=\"Leyton property mobile menu\" width=\"297\" height=\"537\" srcset=\"/content/images/MjAyMy8wOC9TY3JlZW5zaG90LTIwMjMtMDgtMTgtYXQtMi4yOC4xMC1wbQ==.webp 854w\" sizes=\"(max-width: 297px) 100vw, 297px\" /></p>\n<p>The text is clear, easy to read, the navigation menu is easy to use. The buttons are the good size, it is easy to find them and move within the website. The page design doesn&#8217;t differ from the desktop version</p>\n<p>&nbsp;</p>\n<p>Bad UX: Websites that are not optimized for mobile devices can be difficult to navigate and read on smaller screens. Slow loading times, unresponsive buttons, and content that does not scale properly (text too small to read!)  are all indicators of a bad user experience. Neglecting mobile users can result in high bounce rates and missed opportunities.</p>\n<p>&nbsp;</p>\n<p>Example</p>\n<p><a href=\"https://www.kickstarter.com/\">https://www.kickstarter.com/</a></p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1028\" src=\"/content/images/aHR0cDovL2pwd2Vic2l0ZWFwaS5raW5zdGEuY2xvdWQvd3AtY29udGVudC91cGxvYWRzLzIwMjMvMDgvU2NyZWVuc2hvdC0yMDIzLTA4LTE4LWF0LTIuNDMuNDItcG0tMTY2eDMwMA==.webp\" alt=\"Kickstarter Page\" width=\"283\" height=\"511\" srcset=\"/content/images/MjAyMy8wOC9TY3JlZW5zaG90LTIwMjMtMDgtMTgtYXQtMi40My40Mi1wbQ==.webp 854w\" sizes=\"(max-width: 283px) 100vw, 283px\" /></p>\n<p>Long loading times, different fonts and sizes, some text is too small to read.</p>\n<p>&nbsp;</p>\n<h3>3. Engaging and Accessible Content: (link back to accessible web design blog)</h3>\n<p>Good UX: Websites that prioritize engaging and accessible content make it easy for users to consume information and take desired actions. Well-written and concise copy, complemented by visually appealing images or videos, can capture users&#8217; attention and keep them engaged. Additionally, websites that ensure accessibility by using alt text for images, providing captions for videos, and adhering to web accessibility standards, make sure that your content can be read and enjoyed by everyone. And with good reason, by 2023, digital products in full WGAC Level 2 compliance (Website Content Accessibility Guidelines) are expected to outperform their market competitors by 50%.</p>\n<p>Example</p>\n<p><a href=\"https://www.mightynetworks.com/\">https://www.mightynetworks.com/</a></p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1029\" src=\"/content/images/aHR0cDovL2pwd2Vic2l0ZWFwaS5raW5zdGEuY2xvdWQvd3AtY29udGVudC91cGxvYWRzLzIwMjMvMDgvU2NyZWVuc2hvdC0yMDIzLTA4LTE4LWF0LTIuNDQuNTUtcG0tMzAweDE0Nw==.webp\" alt=\"Mighty Networks homepage\" width=\"502\" height=\"246\" srcset=\"/content/images/MjAyMy8wOC9TY3JlZW5zaG90LTIwMjMtMDgtMTgtYXQtMi40NC41NS1wbS0xNTY4eDc2Ng==.webp 1568w\" sizes=\"(max-width: 502px) 100vw, 502px\" /></p>\n<p>Interactive page that keeps the users engaged, videos are quiet unless pressed on to play. Unfortunately the videos do not have subtitles but the speakers are clear and it is easy to understand their speech.</p>\n<p>Overall it is a very interactive page with interesting features to keep the users on the page.</p>\n<p><a href=\"https://kojo.com.au/about/\">https://kojo.com.au/about/</a></p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1030\" src=\"/content/images/aHR0cDovL2pwd2Vic2l0ZWFwaS5raW5zdGEuY2xvdWQvd3AtY29udGVudC91cGxvYWRzLzIwMjMvMDgvU2NyZWVuc2hvdC0yMDIzLTA4LTE4LWF0LTIuNTMuMDItcG0tMzAweDE0Nw==.webp\" alt=\"Kojo About\" width=\"510\" height=\"250\" srcset=\"/content/images/MjAyMy8wOC9TY3JlZW5zaG90LTIwMjMtMDgtMTgtYXQtMi41My4wMi1wbS0xNTY4eDc2Ng==.webp 1568w\" sizes=\"(max-width: 510px) 100vw, 510px\" /></p>\n<p>Beautiful, engaging, and very interactive website that will attract users attention and engage them with the info written on the page. The videos are clear, good quality and easy to play and pause at any time.</p>\n<p><b>Bad UX:</b> Websites with poor content organization, long paragraphs of text, or walls of unformatted content can overwhelm users. Lack of visual elements, such as images or videos, can make the site boring and uninteresting. Ignoring accessibility guidelines can exclude a significant portion of potential users, hindering their ability to navigate and interact with the site, and leaving the potential of those customers unharnessed.</p>\n<p>&nbsp;</p>\n<p>Example</p>\n<p><a href=\"https://www.forbes.com/?sh=4b2545582254\">https://www.forbes.com/?sh=4b2545582254</a></p>\n<p>The website is known for being too overwhelming with ads, amount of text, and disturbing amount of images to look at at once.</p>\n<p>&nbsp;</p>\n<p><a href=\"https://adelaide.craigslist.org/\">https://adelaide.craigslist.org/</a></p>\n<p>&nbsp;</p>\n<p>Overwhelming amount of plain text, no images or videos, no visual appeal whatsoever.</p>\n<p>&nbsp;</p>\n<h3>4. Fast Loading Speed:</h3>\n<p>Good UX: Websites that load quickly keep users engaged, in this age of social media you have on average 8 seconds to do so. Optimizing images and videos, minimising server requests, and leveraging caching techniques can significantly improve loading times. A fast-loading website shows respect for users&#8217; time and reduces the likelihood of visitors abandoning the site due to slow performance.</p>\n<p>Example</p>\n<p><a href=\"https://www.acma.gov.au/\">https://www.acma.gov.au/</a></p>\n<p><a href=\"https://leytonproperty.com.au/\">https://leytonproperty.com.au/</a></p>\n<p><a href=\"https://hughhamiltonwines.com.au/\">https://hughhamiltonwines.com.au/</a></p>\n<p>These websites are examples of fast loading pages. They load quickly, showing the images and text almost immediately.</p>\n<p><b>Bad UX: </b>Slow-loading websites frustrate users and can lead to high bounce rates. Excessive use of large media files, poor server performance, or bloated code can significantly slow down a website&#8217;s loading speed. Users who have to wait too long for a page to load are likely to leave, and we don’t want that!</p>\n<p>Summary: Working with JP Media ensures an exceptional user experience with their expertise in UX design. As a full-service creative communications agency, they understand the importance of connecting through words and images. With a team of former journalists, news photographers, and experienced copywriters, JP Media knows how to captivate audiences and create engaging content. Their proficiency in strategic campaigns, digital platforms, and UX/UI design allows them to build websites that not only showcase your brand but also provide seamless navigation and intuitive interfaces. By partnering with JP Media, you can trust that your website will deliver a user experience that enhances your brand, engages your audience, and drives business growth.</p>\n<p>&nbsp;</p>\n<p>In the digital world, you, as a website owner, understand the crucial role of user experience (UX) in determining your website&#8217;s success. A good UX captivates your visitors, builds trust in your brand, and ultimately boosts conversions. On the other hand, a bad UX can lead to frustration among users and result in negative reviews that impact your online reputation. This article delves into examples of both good and bad UX, shedding light on the key factors that contribute to each. It underscores the significance of clear and intuitive navigation, responsive and mobile-friendly design, engaging and accessible content, and fast loading speed. By prioritizing these aspects, you have the power to create a website that surprises and delights your audience, removing any barriers to their purchase journey and ensuring a positive user experience that sets your business apart.</p>\n",
                          "button_label": "",
                          "button_link": "",
                          "class_name": []
                        },
                        {
                          "acf_fc_layout": "author_module",
                          "author": 964
                        }
                      ],
                      "meta_description": "A good UX can captivate visitors, build trust, and boost conversions, while a bad UX can lead to frustration, inconvenience and the dreaded bad review.",
                      "button_label": ""
                    }
                  },
                  {
                    "0": {
                      "content": "",
                      "categories": []
                    },
                    "id": 1014,
                    "title": "What SEO matters when building a website?",
                    "page_url": "/what-seo-matters-when-building-a-website",
                    "meta": {
                      "page_author": 964,
                      "page_builder": [
                        {
                          "acf_fc_layout": "page_header_module",
                          "title": "What SEO matters when building a website?",
                          "sub_title": "",
                          "background_image": "/content/images/MjAyMy8wOC9pU3RvY2stMTM2NTk0OTU0My1zY2FsZWQ=.webp",
                          "background_video": false,
                          "background": "",
                          "background_properties": "",
                          "class_name": [
                            "default"
                          ],
                          "background_type": false,
                          "background_gradient": false,
                          "excerpt": "",
                          "short_excerpt": "",
                          "button_label": "",
                          "background_image_position": "center",
                          "description": "",
                          "image": false
                        },
                        {
                          "acf_fc_layout": "single_content_module",
                          "Content": "<p>When we sit down to plan a new website, we consider what domain we want, the design of the website, what video and imagery we need, how best to communicate our products or services and how to ensure the website is optimised for search engines.</p>\n<p>Search Engine Optimisation (SEO) is defined by SEM Rush as a set of processes aimed at improving your website’s visibility in search engines, (such as Google), all with the goal of getting more organic traffic. </p>\n<p>Essentially, by following SEO’s rules and best practices, the content on our website can be prioritised by Google and other search engines when potential audiences are searching for relevant questions. </p>\n<p><strong>For example: </strong><br />\nMy business sells thick, padded socks manufactured specifically for marathon runners. If my website follows SEO’s checklist, then content from my website will appear in people’s search results when they are Googling searches like ‘best socks for marathon runners’. If my website isn’t optimised, then it is likely that my competitors, both direct and indirect, will capitalise on the opportunity to rank in my place, and I will miss out on organic traffic I could have otherwise attracted.</p>\n<p>Thankfully, Google has provided a detailed checklist guide to the factors that impact a website’s organic ranking. The only downside &#8211; the list features more than 200 factors &#8211; and while large companies will have the resources to ensure every feature listed is addressed and maintained, however, for many small to medium businesses this isn’t achievable. </p>\n<p>So, what factors should you focus on as a priority when building a new website to give you the best chance at ranking organically?</p>\n<p><strong>User experience is everything.</strong> SEO is more than keywords and optimised content, it’s equally about the user experience, from page load times to mobile responsiveness and navigation. If your website is clunky and unpleasant to navigate or makes it hard to find the answers someone is looking for, you could be penalised by Google in its rankings.</p>\n<p><strong>Create content for the user &#8211; not for search engines.</strong> Websites with content that is written purely to please Google’s search algorithms often don’t make sense and sound like something Chat GPT would produce. It doesn’t need to be overworked &#8211; it should be simple, clear and straight to the point so that both people who have some knowledge about you and your products and those who are entering the market with absolutely no knowledge can understand you and find answers to their questions.</p>\n<p><strong>A navigation that makes sense.</strong> Perfecting your website’s navigation can be tricky &#8211; especially if you have a lot of content to house on your website. It’s worth having a friend who is removed from your business visit your website with the goal of finding a product or piece of information. Watch their natural path to look for that information, and remember, the more clicks it takes, the more likely people will leave your website before they have found what they are looking for!</p>\n<p><strong>Keywords still matter.</strong> Although there is more importance placed on user experience these days, keywords still matter. You should identify keywords &#8211; short and long tail &#8211; that you would like to rank for relevant to your business and create content around them. Don’t over-saturate your website with keywords, but it’s important that they are used in the headings, opening paragraphs, URLs, meta descriptions and image tags in a way that makes sense &#8211; not just for the sake of it.</p>\n<p>The list of SEO factors that impact your websites ranking can seem never-ending, but by prioritising the above-mentioned four elements, you will be putting your best foot forward and creating a great foundation that will allow you or an SEO expert to continue to grow your SEO approach. </p>\n",
                          "button_label": "",
                          "button_link": "",
                          "class_name": []
                        }
                      ],
                      "meta_description": "When we sit down to plan a new website, we consider what domain we want, the design of the website, what video and imagery we need, how best to communicate our products or services and how to ensure the website is optimised for search engines.",
                      "button_label": ""
                    }
                  },
                  {
                    "0": {
                      "content": "",
                      "categories": [
                        {
                          "id": 10,
                          "name": "Marketing",
                          "slug": "marketing",
                          "subcategories": []
                        },
                        {
                          "id": 11,
                          "name": "Brand",
                          "slug": "brand",
                          "subcategories": []
                        },
                        {
                          "id": 7,
                          "name": "Digital",
                          "slug": "digital",
                          "subcategories": [
                            {
                              "id": 12,
                              "name": "Email Marketing",
                              "slug": "email-marketing"
                            }
                          ]
                        }
                      ]
                    },
                    "id": 1006,
                    "title": "Shifting Focus: Marketing for Your Customers' Benefit vs. Marketing for Your Brand",
                    "page_url": "/shifting-focus-marketing-for-your-customers-benefit-vs-marketing-for-your-brand",
                    "meta": {
                      "page_builder": [
                        {
                          "acf_fc_layout": "page_header_module",
                          "title": "Shifting Focus: Marketing for Your Customers' Benefit vs. Marketing for Your Brand",
                          "sub_title": "",
                          "background_image": "/content/images/MjAyMy8wNy9zaHV0dGVyc3RvY2tfMTE0OTkxNjc1MS1zY2FsZWQ=.webp",
                          "background_video": false,
                          "background": "",
                          "background_properties": "",
                          "class_name": [
                            "default"
                          ],
                          "background_type": false,
                          "background_gradient": false,
                          "excerpt": "",
                          "short_excerpt": "",
                          "button_label": "",
                          "background_image_position": "center",
                          "description": "",
                          "image": false
                        },
                        {
                          "acf_fc_layout": "single_content_module",
                          "Content": "<p>In today&#8217;s highly competitive digital landscape, businesses strive to stand out and capture the attention of their target audience. Largely, when the person on the inside of the business turns their head to marketing, they want to showcase the absolute best features of their business, which is often what they know best. This traditional marketing approach, that solely focuses on promoting a brand&#8217;s features and benefits doesn’t consider the customer’s perspective, and how the product or service fits into their life.  Ultimately your audiences will try and find themselves in your marketing, and the most effective techniques show them themselves using and enjoying your product or service. </p>\n<p>Continue reading for our sure-fire ways to put yourself in the shoes of your audience and get them engaging with your marketing. </p>\n<p><strong>Understanding the Customer&#8217;s Journey</strong><br />\nMarketing for the benefit of your customers requires a deep understanding of their journey, from initial awareness to post-purchase satisfaction. By mapping out this journey, you can identify pain points, aspirations, and opportunities to engage and assist customers at each stage. For instance, a cosmetics brand could create video tutorials on skincare routines or personalized product recommendations to help customers achieve their desired look, positioning themselves as a helpful resource rather than just a product seller.</p>\n<p><strong>Educational Content and Thought Leadership</strong><br />\nInstead of bombarding customers with constant promotional messages, focus on creating educational content that adds value to their lives. Share knowledge, insights, and expertise related to your industry or niche, positioning your brand as a thought leader. For instance, a fitness equipment company could publish blog posts or videos on workout tips, nutrition advice, or wellness trends, aiming to genuinely help customers achieve their health goals. By providing valuable content, the brand builds trust, loyalty, and an emotional connection with the audience.</p>\n<p><strong>Personalization and Customization</strong><br />\nOne of the key aspects of marketing for your customers&#8217; benefit is personalization. Tailoring your marketing efforts to individual preferences and behaviors can significantly enhance the customer experience. For example, an e-commerce platform can analyze customer data to recommend personalized product suggestions or send targeted offers based on previous purchases. By anticipating their needs and providing relevant recommendations, the brand enhances customer satisfaction and increases the likelihood of repeat purchases.</p>\n<p><strong>Empathy and Authenticity</strong><br />\nMarketing that genuinely caters to customers&#8217; needs requires empathy and authenticity. Understand your audience&#8217;s pain points, challenges, and aspirations, and communicate in a way that resonates with them. Show empathy by addressing their concerns and offering solutions that align with their values. For instance, an environmentally conscious brand could emphasize sustainable practices in their marketing campaigns and highlight how their products contribute to a greener lifestyle. By demonstrating authenticity and aligning with customer values, the brand can build long-term relationships based on trust and shared beliefs.</p>\n<p><strong>Engaging and Interactive Experiences</strong><br />\nEngagement is a critical factor in customer-centric marketing. Rather than passively consuming content, customers crave interactive experiences that allow them to participate and connect with the brand. Interactive quizzes, contests, live events, or user-generated content campaigns encourage customers to actively engage with your brand and form a deeper connection. For instance, a food delivery service might organize recipe contests, inviting customers to share their favorite dishes using the brand&#8217;s ingredients. By fostering participation and creating memorable experiences, the brand fosters loyalty and strengthens its relationship with customers.</p>\n<p>In today&#8217;s marketing landscape, a customer-centric approach is crucial for building successful, long-term relationships. By shifting our focus from promoting the brand&#8217;s features to providing value and addressing customers&#8217; needs, we can create meaningful connections and generate loyalty. By understanding the customer journey, creating educational content, personalizing experiences, practicing empathy and authenticity, and fostering engagement, brands can position themselves as trusted partners that genuinely care about their customers. Remember, marketing that adds value to the customer&#8217;s life ultimately leads to the growth and success of your brand.</p>\n",
                          "button_label": "",
                          "button_link": "",
                          "class_name": []
                        }
                      ],
                      "page_author": 964,
                      "meta_description": "In today's highly competitive digital landscape, businesses strive to stand out and capture the attention of their target audience. Largely, when the person on the inside of the business turns their head to marketing, they want to showcase the absolute best features of their business, which is often what they know best.",
                      "button_label": ""
                    }
                  }
                ]
              },
              {
                "0": {
                  "content": "",
                  "categories": []
                },
                "id": 333,
                "title": "Fabian Mathews",
                "page_url": "/fabian-mathews",
                "meta": {
                  "image": "/content/images/MjAyNS8xMC9GQUJJQU4=.webp",
                  "role": "Developer",
                  "phone": "",
                  "email": "fabian@jpmedia.com.au",
                  "linkedin": "",
                  "quote": "<p>“Give me an idea and a sketch and I’ll give you an app or a website.”</p>\n",
                  "bio": "<p>Fabian has been programming since he was 10 years old and has experience working with the video games industry, desktop software and web development. He loves to be involved in all aspects of development ranging from front end to the back end so there is no mystery as to how the software is functioning, as well as researching and using the latest technologies. In his spare time. Fabian enjoys spending time with his family and watching a good Netflix show.</p>\n",
                  "small_bio": "",
                  "sort_order": "10"
                },
                "news": []
              },
              {
                "0": {
                  "content": "",
                  "categories": []
                },
                "id": 2974,
                "title": "Slava Chuvalskyi",
                "page_url": "/slava-chuvalskyi",
                "meta": {
                  "image": "/content/images/MjAyNi8xMC9TbGF2YS1DaHV2YWxza3lp.webp",
                  "role": "Full-stack Developer",
                  "phone": "",
                  "email": "slava@jpmedia.com.au",
                  "linkedin": "https://www.linkedin.com/in/slava-chuvalskyi-6ba26a142/",
                  "quote": "<p>Simplicity is the soul of efficiency.</p>\n",
                  "bio": "<p dir=\"ltr\">Slava is a web developer at JP Media, experienced in building, maintaining and securing websites for clients across a wide range of industries.</p>\n<p dir=\"ltr\">With a strong technical mindset and a problem-solver&#8217;s curiosity, Slava specialises in website development, performance, security and incident response. He is passionate about keeping sites fast, reliable and protected, so clients can focus on growing their business. Outside of work, Slava enjoys playing tennis, travelling, discovering new restaurants and watching a good movie.</p>\n",
                  "small_bio": "",
                  "sort_order": "11"
                },
                "news": []
              },
              {
                "0": {
                  "content": "",
                  "categories": []
                },
                "id": 1172,
                "title": "Kenneth Ng",
                "page_url": "/kenneth-ng",
                "meta": {
                  "image": "/content/images/MjAyNS8xMC9LRU4=.webp",
                  "role": "Designer",
                  "phone": "",
                  "email": "Kenneth@jpmedia.com.au",
                  "linkedin": "https://www.linkedin.com/in/kenneth-ng-bab138290/",
                  "quote": "<p>We don&#8217;t make mistakes, just happy little accidents.<br />\n<em>― Bob Ross</em></p>\n",
                  "bio": "<p>Graduating from a Bachelor of Design in 2024, Kenneth is constantly growing, learning the ins and outs of design. With his love for all things pop-culture, he brings a fun and fresh vibe into the office. Kenneth&#8217;s favourite part of designing is seeing a brand come to life and how it continues to grow and thrive afterwards.</p>\n<p>When he’s not working, you can find Kenneth relaxing with his friends, hunting for new places to eat, or looking for the next spark of inspiration.</p>\n",
                  "small_bio": "",
                  "sort_order": "12"
                },
                "news": []
              }
            ]
          },
          {
            "acf_fc_layout": "service_category_pages_module",
            "title": "",
            "category": false,
            "limit": "",
            "class_name": [
              "compact"
            ],
            "pages": [
              {
                "id": 1834,
                "title": "Event Management",
                "page_url": "/events-management",
                "meta": {
                  "url": "/services/event-management",
                  "meta_title": "Event Management Adelaide | JP Media",
                  "transition": "up",
                  "meta_description": "From concept to the last minute of pack-down, JP Media plans and manages Adelaide events that run smoothly and leave a lasting impression.",
                  "background": "light",
                  "og_image": false,
                  "button_label": "Let us help"
                }
              },
              {
                "id": 1228,
                "title": "Digital Marketing",
                "page_url": "/social-media",
                "meta": {
                  "url": "/services/digital-marketing",
                  "meta_title": "Digital Marketing Agency Adelaide | JP Media",
                  "transition": "up",
                  "meta_description": "SEO, Google Ads and social media advertising that turns visibility into leads, run by JP Media's Adelaide digital marketing specialists.",
                  "background": "light",
                  "og_image": false,
                  "button_label": "Let us help"
                }
              },
              {
                "id": 1224,
                "title": "Content Production",
                "page_url": "/content-production",
                "meta": {
                  "url": "/services/content-production",
                  "meta_title": "Content Production Adelaide | JP Media",
                  "transition": "up",
                  "meta_description": "From video and photography to motion graphics and social content, JP Media's Adelaide team produces content that connects with the right audience.",
                  "background": "light",
                  "og_image": false,
                  "button_label": "Let us help"
                }
              },
              {
                "id": 264,
                "title": "Communication",
                "page_url": "/communication-pr",
                "meta": {
                  "url": "/services/communication",
                  "meta_title": "PR & Communications Adelaide | JP Media",
                  "transition": "up",
                  "meta_description": "Every brand has a story worth telling. JP Media's PR and communications team finds it, then builds the strategy to make people listen.",
                  "background": "light",
                  "og_image": false,
                  "button_label": "Let us help"
                }
              },
              {
                "id": 258,
                "title": "Creation",
                "page_url": "/creation",
                "meta": {
                  "url": "/services/creation",
                  "meta_title": "Brand Identity & Creative Design Adelaide | JP Media",
                  "transition": "up",
                  "meta_description": "Distinctive brand identity and design work that gives Adelaide businesses a look and feel worth remembering.",
                  "background": "light",
                  "og_image": false,
                  "button_label": "Let us help"
                }
              },
              {
                "id": 250,
                "title": "Strategy",
                "page_url": "/strategy",
                "meta": {
                  "url": "/services/strategy",
                  "meta_title": "Marketing & Brand Strategy Adelaide | JP Media",
                  "transition": "up",
                  "meta_description": "Marketing and brand strategy for Adelaide businesses, grounded in real audience insight rather than assumptions.",
                  "background": "light",
                  "og_image": false,
                  "button_label": "Let us help"
                }
              },
              {
                "id": 144,
                "title": "Technology",
                "page_url": "/digital",
                "meta": {
                  "url": "/services/technology",
                  "meta_title": "Web, App & Software Development Adelaide | JP Media",
                  "transition": "up",
                  "meta_description": "Adelaide's home for web, app and custom software development, built for real users and built to perform.",
                  "background": "light",
                  "og_image": false,
                  "button_label": "Let us help"
                }
              }
            ]
          }
        ],
        "url": "/team",
        "transition": "down",
        "background": "light",
        "button_label": ""
      }
    },
    {
      "0": {
        "content": "",
        "categories": []
      },
      "id": 425,
      "title": "Test Page",
      "page_url": "/test-page",
      "meta": {
        "page_builder": [
          {
            "acf_fc_layout": "page_header_module",
            "title": "A Test<br/>page",
            "sub_title": "",
            "background_image": "/content/images/MjAyMS8wMS9hYm91dF9oZWFkZXI=.webp",
            "background_video": false,
            "background": "",
            "background_properties": "",
            "class_name": [],
            "background_type": false,
            "background_gradient": false,
            "excerpt": "",
            "short_excerpt": "",
            "button_label": "",
            "background_image_position": "center",
            "description": "",
            "image": false
          },
          {
            "acf_fc_layout": "single_content_module",
            "Content": "<p>There are a number of agencies in Australia capable of providing our services, however… </p>\n<p>•\tThere is only one who will enhance the way you connect if every way<br />\n•\tThere is only one who will prioritise building genuine connections rather than purely business relationships<br />\n•\tThere is only one who focusses on the whole customer experience rather than simply service delivery</p>\n<p>These are things our clients love about us. JP Media is an agency that prides itself on authenticity. We bring exceptional value to our clients and their customers through enhancing and challenging the way they connect. </p>\n<p>It’s transparency and authenticity that allows us to connect and share brand stories not only professionally but with heart. </p>\n<p>And at JP Media ’connection’ is everything. </p>\n",
            "button_label": "Team ",
            "button_link": "",
            "class_name": []
          },
          {
            "acf_fc_layout": "image_module",
            "image": "/content/images/MjAyMS8wMi9JbWFnZS1mcm9tLWlPUy0xLXNjYWxlZA==.webp",
            "class_name": [
              "default"
            ]
          },
          {
            "acf_fc_layout": "fullwidth_image_module",
            "image": "/content/images/MjAyMS8wMi8yTTBBMDgzMy0xLXNjYWxlZC1lMTYxNDA2MTg0OTcyNg==.webp"
          },
          {
            "acf_fc_layout": "image_and_content_module",
            "image": {
              "ID": 353,
              "id": 353,
              "title": "Image from iOS",
              "filename": "Image-from-iOS-scaled.jpg",
              "filesize": 832001,
              "url": "/content/images/MjAyMS8wMS9JbWFnZS1mcm9tLWlPUy1zY2FsZWQ=.webp",
              "link": "https://jpwebsiteapi.kinsta.cloud/jp_services/pitching-media-liaison/image-from-ios/",
              "alt": "",
              "author": "1",
              "description": "",
              "caption": "",
              "name": "image-from-ios",
              "status": "inherit",
              "uploaded_to": 181,
              "date": "2021-02-22 01:36:51",
              "modified": "2021-02-22 01:36:51",
              "menu_order": 0,
              "mime_type": "image/jpeg",
              "type": "image",
              "subtype": "jpeg",
              "icon": "/content/images/aHR0cHM6Ly9qcHdlYnNpdGVhcGkua2luc3RhLmNsb3VkL3dwLWluY2x1ZGVzL2ltYWdlcy9tZWRpYS9kZWZhdWx0.webp",
              "width": 2560,
              "height": 1920,
              "sizes": {
                "thumbnail": "/content/images/MjAyMS8wMS9JbWFnZS1mcm9tLWlPUy0xNTB4MTUw.webp",
                "thumbnail-width": 150,
                "thumbnail-height": 150,
                "medium": "/content/images/MjAyMS8wMS9JbWFnZS1mcm9tLWlPUy0zMDB4MjI1.webp",
                "medium-width": 300,
                "medium-height": 225,
                "medium_large": "/content/images/MjAyMS8wMS9JbWFnZS1mcm9tLWlPUy03Njh4NTc2.webp",
                "medium_large-width": 750,
                "medium_large-height": 563,
                "large": "/content/images/MjAyMS8wMS9JbWFnZS1mcm9tLWlPUy0xMDI0eDc2OA==.webp",
                "large-width": 750,
                "large-height": 563,
                "1536x1536": "/content/images/MjAyMS8wMS9JbWFnZS1mcm9tLWlPUy0xNTM2eDExNTI=.webp",
                "1536x1536-width": 1536,
                "1536x1536-height": 1152,
                "2048x2048": "/content/images/MjAyMS8wMS9JbWFnZS1mcm9tLWlPUy0yMDQ4eDE1MzY=.webp",
                "2048x2048-width": 2048,
                "2048x2048-height": 1536,
                "post-thumbnail": "/content/images/MjAyMS8wMS9JbWFnZS1mcm9tLWlPUy0xNTY4eDExNzY=.webp",
                "post-thumbnail-width": 1568,
                "post-thumbnail-height": 1176
              }
            },
            "image_link": "",
            "image_alignment": [
              "left"
            ],
            "column_content": "<p>Content goes here!</p>\n",
            "button_label": "A button",
            "button_link": {
              "title": "",
              "url": "/home",
              "target": ""
            },
            "class_name": [
              "default"
            ]
          },
          {
            "acf_fc_layout": "image_and_content_module",
            "image": {
              "ID": 374,
              "id": 374,
              "title": "20190322_Charter_Hall_GPO_Topping_Out-86",
              "filename": "20190322_Charter_Hall_GPO_Topping_Out-86-scaled.jpg",
              "filesize": 599357,
              "url": "/content/images/MjAyMS8wMi8yMDE5MDMyMl9DaGFydGVyX0hhbGxfR1BPX1RvcHBpbmdfT3V0LTg2LXNjYWxlZA==.webp",
              "link": "https://jpwebsiteapi.kinsta.cloud/jp_services/media-release-and-briefings/20190322_charter_hall_gpo_topping_out-86/",
              "alt": "",
              "author": "1",
              "description": "",
              "caption": "",
              "name": "20190322_charter_hall_gpo_topping_out-86",
              "status": "inherit",
              "uploaded_to": 373,
              "date": "2021-02-22 05:38:29",
              "modified": "2021-02-22 05:38:29",
              "menu_order": 0,
              "mime_type": "image/jpeg",
              "type": "image",
              "subtype": "jpeg",
              "icon": "/content/images/aHR0cHM6Ly9qcHdlYnNpdGVhcGkua2luc3RhLmNsb3VkL3dwLWluY2x1ZGVzL2ltYWdlcy9tZWRpYS9kZWZhdWx0.webp",
              "width": 2560,
              "height": 1704,
              "sizes": {
                "thumbnail": "/content/images/MjAyMS8wMi8yMDE5MDMyMl9DaGFydGVyX0hhbGxfR1BPX1RvcHBpbmdfT3V0LTg2LTE1MHgxNTA=.webp",
                "thumbnail-width": 150,
                "thumbnail-height": 150,
                "medium": "/content/images/MjAyMS8wMi8yMDE5MDMyMl9DaGFydGVyX0hhbGxfR1BPX1RvcHBpbmdfT3V0LTg2LTMwMHgyMDA=.webp",
                "medium-width": 300,
                "medium-height": 200,
                "medium_large": "/content/images/MjAyMS8wMi8yMDE5MDMyMl9DaGFydGVyX0hhbGxfR1BPX1RvcHBpbmdfT3V0LTg2LTc2OHg1MTE=.webp",
                "medium_large-width": 750,
                "medium_large-height": 499,
                "large": "/content/images/MjAyMS8wMi8yMDE5MDMyMl9DaGFydGVyX0hhbGxfR1BPX1RvcHBpbmdfT3V0LTg2LTEwMjR4Njgy.webp",
                "large-width": 750,
                "large-height": 500,
                "1536x1536": "/content/images/MjAyMS8wMi8yMDE5MDMyMl9DaGFydGVyX0hhbGxfR1BPX1RvcHBpbmdfT3V0LTg2LTE1MzZ4MTAyMg==.webp",
                "1536x1536-width": 1536,
                "1536x1536-height": 1022,
                "2048x2048": "/content/images/MjAyMS8wMi8yMDE5MDMyMl9DaGFydGVyX0hhbGxfR1BPX1RvcHBpbmdfT3V0LTg2LTIwNDh4MTM2Mw==.webp",
                "2048x2048-width": 2048,
                "2048x2048-height": 1363,
                "post-thumbnail": "/content/images/MjAyMS8wMi8yMDE5MDMyMl9DaGFydGVyX0hhbGxfR1BPX1RvcHBpbmdfT3V0LTg2LTE1Njh4MTA0NA==.webp",
                "post-thumbnail-width": 1568,
                "post-thumbnail-height": 1044
              }
            },
            "image_link": "",
            "image_alignment": [
              "right"
            ],
            "column_content": "<p>YAY! more content!</p>\n",
            "button_label": "",
            "button_link": "",
            "class_name": [
              "default"
            ]
          },
          {
            "acf_fc_layout": "video_and_content_module",
            "Video": "https://jpwebsiteapi.kinsta.cloud/wp-content/uploads/2021/07/JP-Media-June-Highlights.mp4",
            "video_alignment": [
              "right"
            ],
            "column_content": "<p>video and content module</p>\n",
            "button_label": "",
            "button_link": ""
          }
        ],
        "url": "/test",
        "transition": "up",
        "button_label": ""
      }
    },
    {
      "0": {
        "content": "",
        "categories": []
      },
      "id": 360,
      "title": "Contact",
      "page_url": "/contact",
      "meta": {
        "url": "/contact",
        "meta_title": "Contact JP Media | Marketing Agency Adelaide",
        "page_builder": [
          {
            "acf_fc_layout": "contact_form",
            "show": true,
            "contact_info": "<h3>OFFICE ADDRESS</h3>\n<p>Level 2/36 Field St,<br />\nAdelaide SA 5000</p>\n<h3>OFFICE HOURS</h3>\n<p>Monday &#8211; Friday<br />\n9 AM &#8211; 5 PM</p>\n",
            "form_title": ""
          }
        ],
        "transition": "up",
        "meta_description": "Ready to grow your brand? Get in touch with the JP Media team in Adelaide.",
        "background": "dark",
        "og_image": false,
        "button_label": ""
      }
    },
    {
      "0": {
        "content": "",
        "categories": []
      },
      "id": 293,
      "title": "Terms",
      "page_url": "/terms",
      "meta": {
        "url": "/terms",
        "page_builder": [
          {
            "acf_fc_layout": "page_header_module",
            "title": "Terms &<br/>Conditions",
            "sub_title": "",
            "background_image": false,
            "background_video": false,
            "background": false,
            "background_properties": "",
            "class_name": [
              "bg-white-text-black"
            ],
            "background_type": false,
            "background_gradient": false,
            "excerpt": "",
            "short_excerpt": "",
            "button_label": "",
            "background_image_position": "center",
            "description": "",
            "image": false
          },
          {
            "acf_fc_layout": "one_column_module",
            "column_1_content": "<p><!-- wp:heading --></p>\n<h2>Who we are</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Our website address is: http://jpwebsiteapi.kinsta.cloud.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2>What personal data we collect and why we collect it</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>Comments</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>Media</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>Contact forms</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>Cookies</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select &#8220;Remember Me&#8221;, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>Embedded content from other websites</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>Analytics</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:heading --></p>\n<h2>Who we share your data with</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>If you request a password reset, your IP address will be included in the reset email.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2>How long we retain your data</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2>What rights you have over your data</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2>Where we send your data</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Visitor comments may be checked through an automated spam detection service.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2>Your contact information</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:heading --></p>\n<h2>Additional information</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>How we protect your data</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>What data breach procedures we have in place</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>What third parties we receive data from</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>What automated decision making and/or profiling we do with user data</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>Industry regulatory disclosure requirements</h3>\n<p><!-- /wp:heading --></p>\n",
            "button_label": "",
            "button_link": "",
            "class_name": [
              "no-top-margin"
            ]
          }
        ],
        "transition": "up"
      }
    },
    {
      "0": {
        "content": "",
        "categories": []
      },
      "id": 291,
      "title": "Privacy",
      "page_url": "/privacy",
      "meta": {
        "url": "/privacy",
        "page_builder": [
          {
            "acf_fc_layout": "page_header_module",
            "title": "Privacy",
            "sub_title": "",
            "background_image": false,
            "background_video": false,
            "background": "",
            "background_properties": "",
            "class_name": [
              "bg-white-text-black"
            ],
            "background_type": "gradient",
            "background_gradient": "teal_banner",
            "excerpt": "",
            "short_excerpt": "",
            "button_label": "",
            "background_image_position": "center",
            "description": "",
            "image": false
          },
          {
            "acf_fc_layout": "single_content_module",
            "Content": "<p><!-- wp:heading --></p>\n<h2>Who we are</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Our website address is: <a href=\"https://jpmedia.com.au/\">https://jpmedia.com.au/</a></p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>We are JP Media Group Pty Ltd (ABN 93 156 612 047), trading as JP Media, located at Level 2, 36 Field Street, Adelaide SA 5000. This Privacy Policy sets out how we collect, hold, use, disclose and manage your personal information in accordance with the Australian Privacy Principles (APPs).</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2>What personal data we collect and why we collect it</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>Comments</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>When visitors leave comments on our site, we collect the information entered in the comments form (for example your name, email address, website URL) along with your IP address and browser user-agent string. We collect this to help detect and reduce spam and to moderate comments appropriately.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Where you choose to use the Gravatar service, an anonymised string (a hash) created from your email address may be sent to Gravatar to see if you have an existing avatar. Gravatar&#8217;s privacy policy is available at: <a href=\"https://automattic.com/privacy/\">https://automattic.com/privacy/</a>. After your comment is approved, your chosen avatar may appear publicly in conjunction with your comment.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>Media uploads</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>If you upload images or other media to our website (for example as part of a comment or other feature), you should avoid uploading images that contain embedded location data (EXIF GPS). Other visitors may be able to download the media and extract location data from it.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>Contact forms</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>If you fill in a contact form on our website we will collect the information you provide (for example your name, email address, phone number, company, and any message content). We use this information to respond to your enquiry, to provide our services, and to maintain records of our communications.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>Cookies and tracking</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>We use cookies and similar technologies (such as browser local storage) to enhance functionality and user experience on our site, including:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li>Saving your name, email and website in cookies if you leave a comment (so you don&#8217;t have to re-enter them later). These cookies last for one year.</li>\n<li>Setting a temporary cookie when you visit our login page to determine whether your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.</li>\n<li>When you log in (if you have an account) we set cookies to save your login session and screen display preferences. Login cookies last for two days, screen preferences last for one year, and if you select &#8220;Remember me&#8221; the login persists for two weeks.</li>\n<li>If you edit or publish an article, a cookie is saved which contains no personal data and simply indicates the post ID of the article edited. It expires after one day.</li>\n<li>We may also use embedded analytics and tracking services (as described below) which may set their own cookies or tracking technologies.</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>Embedded content from other websites</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Articles or pages on this website may include embedded content (such as videos, images, articles, social media posts). Embedded content from other websites behaves as though you visited the other website: the external website may collect data about you, use cookies, embed additional tracking, and monitor your interaction with the embedded content (including if you have an account and are logged into that external website).</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>Analytics</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>We may use third-party analytics services (such as Google Analytics) to monitor visitor behaviour on our site, produce reports and help us improve our website. These services may collect IP addresses, device identifiers and other information about how you interact with our site.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2>Who we share your data with</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>We will not sell your personal information. We may share your personal information with third-party service providers who assist us in providing our services (such as website hosting, analytics, comment spam detection). These service providers will have contracts in place requiring them to handle your personal data in accordance with this Privacy Policy and applicable law.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>If you request a password reset (for an account if any) we may include your IP address in the reset email.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>We might also disclose your personal information where required or authorised by law (for example to comply with subpoenas, regulatory requirements or investigations into unlawful conduct).</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2>How long we retain your data</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>If you leave a comment, the comment and its metadata are retained indefinitely, unless you request deletion. This enables us to recognise and approve any follow-up comments from you without moderation.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>For users who register on our site (if any), we store the personal information they provide in their user profile. Registered users may access, edit or request deletion of their personal information at any time (excluding username changes). Site administrators may also view and edit that information for legitimate administrative purposes.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Where personal information is no longer needed for a legitimate purpose we will securely delete or de-identify it, subject to legal, regulatory or business record-keeping obligations.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2>What rights you have over your data</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Under the APPs you have the following rights:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li>You may request access to the personal information we hold about you and obtain a copy of it.</li>\n<li>You may request correction of personal information that is inaccurate, out-of-date, incomplete or misleading.</li>\n<li>You may request the erasure of your personal information (also known as the &#8220;right to be forgotten&#8221;), subject to our ongoing legal and business obligations.</li>\n<li>You may request that we restrict our processing of your personal information in certain circumstances.</li>\n<li>You may object to direct marketing (if applicable).</li>\n<li>You may lodge a complaint with us at <a href=\"mailto:hello@jpmedia.com.au\">hello@jpmedia.com.au</a>. If you believe we have breached the Privacy Act or the APPs, you have a right to complain to the Office of the Australian Information Commissioner (OAIC) (website: <a href=\"https://www.oaic.gov.au\">https://www.oaic.gov.au</a>).</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:heading --></p>\n<h2>Where we send your data</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Visitor comments may be checked through an automated spam detection service; in that case, relevant comment metadata (such as IP address, user-agent) may be transmitted to that service.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>We may also transfer your personal information to service providers outside Australia (for example, in the case of cloud hosting or analytics). Whenever this occurs, we will ensure appropriate safeguards are in place (for example by standard contractual clauses or binding corporate rules) in accordance with APP 8 (Cross-border disclosure of personal information).</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2>Changes to this policy</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>We may update this Privacy Policy from time to time. The latest version will be published on this website with the revision date. We encourage you to review the policy periodically. Your continued use of the site after the update constitutes acceptance of the updated policy.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p><strong>Last updated:</strong> 21.10.2025</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2>Contact us</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>If you have any questions about this Privacy Policy or our handling of your personal information, please contact us at:<br />\n<a href=\"mailto:hello@jpmedia.com.au\">hello@jpmedia.com.au</a><br />\nLevel 2, 36 Field St, Adelaide SA 5000</p>\n<p><!-- /wp:paragraph --></p>\n",
            "button_label": "",
            "button_link": "",
            "class_name": []
          }
        ],
        "transition": "up",
        "background": "light",
        "button_label": ""
      }
    },
    {
      "0": {
        "content": "",
        "categories": []
      },
      "id": 267,
      "title": "Careers",
      "page_url": "/careers",
      "meta": {
        "url": "/careers",
        "page_builder": [
          {
            "acf_fc_layout": "page_header_module",
            "title": "Careers",
            "sub_title": "Think you've got what it takes to join<br/>the JP team?",
            "background_image": false,
            "background_video": false,
            "background": "birds",
            "background_properties": "{\r\n  \"backgroundColor\":\"#000000\",\r\n\"color1\":\"#2026f5\",\r\n\"color2\":\"#75f94c\"\r\n}",
            "class_name": [],
            "background_type": "gradient",
            "background_gradient": "teal_banner",
            "excerpt": "",
            "short_excerpt": "",
            "button_label": "",
            "background_image_position": "center",
            "description": "",
            "image": false
          },
          {
            "acf_fc_layout": "two_column_module",
            "column_1_content": "<p>We are always on the look out for talented, creative and passionate people to join our growing team. <span class=\"JsGRdQ\">We have a highly skilled team of communication professionals, journalists, designers, developers and digital marketers. </span>If you think you&#8217;ve got what it takes, enquire within.</p>\n<p><strong>Contact:</strong> hireme@jpmedia.com.au</p>\n",
            "column_2_content": "",
            "class_name": [
              "default"
            ],
            "background_colour": "",
            "background_colour_v2": false,
            "background_colour_v3": false
          },
          {
            "acf_fc_layout": "career_contact_form",
            "show": true
          },
          {
            "acf_fc_layout": "service_category_pages_module",
            "title": "",
            "category": [
              {
                "term_id": 8,
                "name": "Strategy",
                "slug": "strategy",
                "term_group": 0,
                "term_taxonomy_id": 8,
                "taxonomy": "service_categories",
                "description": "",
                "parent": 0,
                "count": 16,
                "filter": "raw",
                "term_order": "1"
              },
              {
                "term_id": 5,
                "name": "Communication",
                "slug": "communication",
                "term_group": 0,
                "term_taxonomy_id": 5,
                "taxonomy": "service_categories",
                "description": "",
                "parent": 0,
                "count": 27,
                "filter": "raw",
                "term_order": "3"
              },
              {
                "term_id": 4,
                "name": "Creation",
                "slug": "creation",
                "term_group": 0,
                "term_taxonomy_id": 4,
                "taxonomy": "service_categories",
                "description": "",
                "parent": 0,
                "count": 24,
                "filter": "raw",
                "term_order": "2"
              },
              {
                "term_id": 3,
                "name": "Technology",
                "slug": "technology",
                "term_group": 0,
                "term_taxonomy_id": 3,
                "taxonomy": "service_categories",
                "description": "",
                "parent": 0,
                "count": 24,
                "filter": "raw",
                "term_order": "4"
              }
            ],
            "limit": "",
            "class_name": [
              "compact"
            ],
            "pages": [
              {
                "id": 264,
                "title": "Communication",
                "page_url": "/communication-pr",
                "meta": {
                  "url": "/services/communication",
                  "meta_title": "PR & Communications Adelaide | JP Media",
                  "transition": "up",
                  "meta_description": "Every brand has a story worth telling. JP Media's PR and communications team finds it, then builds the strategy to make people listen.",
                  "background": "light",
                  "og_image": false,
                  "button_label": "Let us help"
                }
              },
              {
                "id": 258,
                "title": "Creation",
                "page_url": "/creation",
                "meta": {
                  "url": "/services/creation",
                  "meta_title": "Brand Identity & Creative Design Adelaide | JP Media",
                  "transition": "up",
                  "meta_description": "Distinctive brand identity and design work that gives Adelaide businesses a look and feel worth remembering.",
                  "background": "light",
                  "og_image": false,
                  "button_label": "Let us help"
                }
              },
              {
                "id": 250,
                "title": "Strategy",
                "page_url": "/strategy",
                "meta": {
                  "url": "/services/strategy",
                  "meta_title": "Marketing & Brand Strategy Adelaide | JP Media",
                  "transition": "up",
                  "meta_description": "Marketing and brand strategy for Adelaide businesses, grounded in real audience insight rather than assumptions.",
                  "background": "light",
                  "og_image": false,
                  "button_label": "Let us help"
                }
              },
              {
                "id": 144,
                "title": "Technology",
                "page_url": "/digital",
                "meta": {
                  "url": "/services/technology",
                  "meta_title": "Web, App & Software Development Adelaide | JP Media",
                  "transition": "up",
                  "meta_description": "Adelaide's home for web, app and custom software development, built for real users and built to perform.",
                  "background": "light",
                  "og_image": false,
                  "button_label": "Let us help"
                }
              }
            ]
          }
        ],
        "transition": "up",
        "background": "light",
        "button_label": ""
      }
    },
    {
      "0": {
        "content": "",
        "categories": []
      },
      "id": 264,
      "title": "Communication",
      "page_url": "/communication-pr",
      "meta": {
        "url": "/services/communication",
        "page_builder": [
          {
            "acf_fc_layout": "page_header_module",
            "title": "Communications",
            "sub_title": "We help share your story",
            "background_image": false,
            "background_video": false,
            "background": "",
            "background_properties": "",
            "class_name": [],
            "background_type": "color",
            "background_gradient": "navy_color",
            "excerpt": "",
            "short_excerpt": "Lorem ipsum dolor sit amet",
            "button_label": "Work with us",
            "background_image_position": "",
            "description": "<p>Communications is how your organisation shares its story publicly, from a single press release to an ongoing PR program. We make sure your message is on-brand, clear and impactful at every touchpoint, whatever the format.</p>\n",
            "image": false
          },
          {
            "acf_fc_layout": "three_column_module",
            "title": "Communications Services",
            "column_1_title": "Public Relations and Media Engagement",
            "column_1_content": "<p><span style=\"font-weight: 400;\">Story development, media strategy, media releases, media pitching, press conferences and journalist relations, building coverage in the right places. We handle media monitoring and coverage reporting to track results, working with journalists and producers across print, broadcast, digital and trade media.</span></p>\n",
            "column_2_title": "Crisis and Issues Management",
            "column_2_content": "<p><span style=\"font-weight: 400;\">We help organisations prepare for reputational risk and respond clearly when it arrives, across media, internal and stakeholder channels. This includes crisis communication planning, issues management, reputation management, media training, holding statements and crisis response.</span></p>\n",
            "column_3_title": "Content Development",
            "column_3_content": "<p><span style=\"font-weight: 400;\">Research-led content with a clear purpose. Article writing, annual reports, white papers, case studies, newsletters, editorial planning, thought leadership and long-form copy that informs, engages or moves an audience to act.</span></p>\n",
            "class_name": [
              "default"
            ],
            "background_colour": "light",
            "openDefaultContent": true
          },
          {
            "acf_fc_layout": "three_column_module",
            "title": "",
            "column_1_title": "Social Media Management",
            "column_1_content": "<p><span style=\"font-weight: 400;\">Social media strategy, content calendars and day-to-day management across the platforms your audience uses, including Instagram, Facebook and LinkedIn. Organic content creation, scheduling and community engagement all included.</span></p>\n",
            "column_2_title": "Influencer Marketing",
            "column_2_content": "<p><span style=\"font-weight: 400;\">We find the right voices for your brand through influencer identification, outreach and campaign management, covering the relationship and content briefing, with performance reporting to track what the activity delivers against your goals.</span></p>\n",
            "column_3_title": "Copywriting",
            "column_3_content": "<p><span style=\"font-weight: 400;\">Brand copywriting that works across every format, from brand messaging and website copy, social media and campaign copy, to SEO copywriting, media releases, editorial writing and long-form content, always in your voice.</span></p>\n",
            "class_name": [
              "margin-bottom",
              "margin-top-small"
            ],
            "background_colour": "light",
            "openDefaultContent": false
          },
          {
            "acf_fc_layout": "our_clients_module",
            "title": "Our Clients",
            "clients": [
              {
                "logo": "/content/images/MjAyNS8wNy9BRkw=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9Ob3Zh.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNi8wNy9hdS1sb2dvLTE1MHgxNTAtMQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TYW50b3M=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUFC.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUhNUkk=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9CdXJuc2lkZQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9NaW5kYQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQS1XYXRlcg==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9GbGluZGVycy1TcGlyaXRz.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9BQ01B.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUdMRQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9DaGVmV29ya3M=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9EVEk=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9BRlA=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9HaWRnZXQ=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9NZWxsb3ItT2xzc29u.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9IZWxwaW5nLUhhbmQ=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9HdWlkZS1Eb2dz.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9QYWxhZGluLVNwYWNl.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9SdW5ETkE=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9UdXJuZXI=.webp",
                "link": ""
              }
            ]
          },
          {
            "acf_fc_layout": "case_study_projects_module",
            "background_colour": "light_grey"
          },
          {
            "acf_fc_layout": "faq_module",
            "title": "Frequently Asked Questions",
            "category_filter": 36,
            "limit": "",
            "class_name": [
              "default"
            ],
            "faqs": [
              {
                "id": 2188,
                "question": "Can a PR agency guarantee media coverage?",
                "answer": "No reputable agency can guarantee media coverage, because editorial decisions sit with journalists and editors. We earn coverage through \n  strong media relations, newsworthy angles and well-prepared spokespeople. What we can commit to is the strategy, the pitching and the relationships, and that approach consistently secures quality\n   placements.",
                "sort_order": "1"
              },
              {
                "id": 2189,
                "question": "What is the difference between PR and advertising?",
                "answer": "PR earns attention through media relations, content and reputation, while advertising pays for guaranteed placement. We use public \n  relations to build credibility and trust, then pair it with paid channels when a campaign needs added reach and control. The two work best together, not in isolation.",
                "sort_order": "2"
              },
              {
                "id": 2190,
                "question": "How does JP Media handle crisis and issues management?",
                "answer": "We manage crisis communications and crisis PR with a prepared plan, a fast response and clear, consistent messaging. We help \n  you protect reputation across media, stakeholders and social channels at the same time. Because we also handle community engagement and content, your response stays coordinated on every channel  \n  during a sensitive issue.",
                "sort_order": "3"
              }
            ]
          }
        ],
        "meta_title": "PR & Communications Adelaide | JP Media",
        "transition": "up",
        "meta_description": "Every brand has a story worth telling. JP Media's PR and communications team finds it, then builds the strategy to make people listen.",
        "background": "light",
        "og_image": false,
        "button_label": "Let us help"
      }
    },
    {
      "0": {
        "content": "",
        "categories": []
      },
      "id": 261,
      "title": "Work",
      "page_url": "/work",
      "meta": {
        "url": "/work",
        "page_builder": [
          {
            "acf_fc_layout": "page_header_module",
            "title": "Our Work",
            "sub_title": "See how we bring brands and people together.",
            "background_image": "/content/images/MjAyMy8xMC9tdXJhbC1iYWNrZ3JvdW5k.webp",
            "background_video": false,
            "background": "birds",
            "background_properties": "{\r\n  \"backgroundColor\":\"#000000\",\r\n\"color1\":\"#2026f5\",\r\n\"color2\":\"#f520d9\"\r\n}",
            "class_name": [
              "default"
            ],
            "background_type": "gradient",
            "background_gradient": "navy_banner",
            "excerpt": "",
            "short_excerpt": "",
            "button_label": "",
            "background_image_position": "center",
            "description": "<p>Communication is key, in every way. Optimism puts JP Media in the best space to deliver awareness-building campaigns that tell positive, compelling stories about an organisation and its people.</p>\n",
            "image": false
          },
          {
            "acf_fc_layout": "case_studies_grid_module",
            "title": "",
            "category": false,
            "limit": "",
            "case_studies": [
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 4,
                      "name": "Creation",
                      "slug": "creation",
                      "subcategories": []
                    },
                    {
                      "id": 5,
                      "name": "Communication",
                      "slug": "communication",
                      "subcategories": []
                    },
                    {
                      "id": 31,
                      "name": "Digital Marketing",
                      "slug": "digital-marketing",
                      "subcategories": []
                    }
                  ]
                },
                "id": 2715,
                "title": "19th Australian Space Forum",
                "page_url": "/australian-space-forum",
                "meta": {
                  "meta_title": "19th Australian Space Forum Case Study | JP Media",
                  "case_study": "19th Australian Space Forum",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_navigator_module",
                      "title": "19th Australian Space Forum",
                      "short_excerpt": "",
                      "button_label": "",
                      "left_url": "",
                      "right_url": "",
                      "background": "grey",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_header_banner_module",
                      "header_banner_lhs": {
                        "title": "Event Marketing, Design and Communications",
                        "tagline": "Raising the profile and inspiring people internationally to attend Australia’s leading space sector event",
                        "description": "<p><span style=\"font-weight: 400;\">JP Media worked with the Andy Thomas Space Foundation to design and brand the  19th Australian Space Forum in Adelaide, and deliver the digital marketing and communications campaign that drove registrations and national media coverage.</span></p>\n",
                        "buttons": []
                      },
                      "header_banner_rhs": {
                        "client_name": "The 19th Australian Space Forum",
                        "client_logo": false,
                        "services": [
                          {
                            "title": "Creation",
                            "description": [
                              {
                                "line": "Graphic Design "
                              },
                              {
                                "line": "Event and Environmental Design"
                              }
                            ]
                          },
                          {
                            "title": "Communication",
                            "description": [
                              {
                                "line": "Public Relations "
                              },
                              {
                                "line": "Social Media Management"
                              }
                            ]
                          },
                          {
                            "title": "Digital Marketing",
                            "description": [
                              {
                                "line": "Email Marketing"
                              },
                              {
                                "line": "Paid Advertising (Social & SEM)"
                              }
                            ]
                          }
                        ]
                      },
                      "body_text": "",
                      "background_colour": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "fullwidth_image_banner_module",
                      "heading": "Australia’s space sector. Adelaide’s moment.",
                      "subheading": "DIGITAL MARKETING, COMMUNICATION & CREATION",
                      "text_colour": "white",
                      "link": {
                        "title": "LEARN MORE ABOUT THE AUSTRALIAN SPACE FORUM",
                        "url": "https://australianspaceforum.com.au/",
                        "target": "_blank"
                      },
                      "background_image": "/content/images/MjAyNi8wOS9GZWF0dXJlLUJhbm5lcg==.webp",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "objectives_and_key_points_module",
                      "class_name": [
                        "default"
                      ],
                      "content": {
                        "lhs_objectives": {
                          "heading": "Objectives",
                          "description": "<p>To design a cohesive visual identity across all event collateral and deliver a sustained marketing and communications campaign to drive registrations and generate national media coverage for the 19th Australian Space Forum.</p>\n"
                        },
                        "rhs_key_points": {
                          "heading": "Key Goals",
                          "key_points": [
                            {
                              "point": "Design and produce a full suite of event collateral across the whole forum."
                            },
                            {
                              "point": "Drive delegate registrations and pre-event awareness across email, social and paid channels."
                            },
                            {
                              "point": "Secure media coverage to raise the Australian Space Forum’s profile."
                            }
                          ]
                        }
                      },
                      "swap_lhs_&_rhs": false
                    },
                    {
                      "acf_fc_layout": "image_gallery_module",
                      "class_name": [
                        "default"
                      ],
                      "images": [
                        {
                          "image": "/content/images/MjAyNi8wOS8yNQ==.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wOS8yMw==.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wOS8yNA==.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wOS8yNg==.webp"
                        }
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_solution_module",
                      "header": {
                        "title": "The Solution",
                        "tagline": "The Andy Thomas Space Foundation appointed JP Media as its design, <a href=\"https://jpmedia.com.au/services/digital-marketing/\">digital marketing</a> and <a href=\"https://jpmedia.com.au/services/communication/\">communications</a> partner for the 19th Australian Space Forum, held at the Adelaide Convention Centre on 21 and 22 July 2026.",
                        "description": ""
                      },
                      "solution_points": {
                        "points": [
                          {
                            "title": "Comprehensive Event Design",
                            "description": "<p>A full suite of <a href=\"https://jpmedia.com.au/services/creation/\">event collateral</a> was designed: banners, media walls, signage, program booklets, delegate handbook, digital wayfinding and presentation templates. Gala dinner materials such as placecards and menus were produced, plus marketing assets.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Digital Campaign",
                            "description": "<p>A sustained digital campaign ran across organic social media, paid SEM and social advertising leading up to and during the event. EDMs were designed, built and distributed, covering early registration prompts to event-week communications.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "PR & Communications",
                            "description": "<p>We managed media releases and coordinated interviews in the lead-up to and live during the forum. Coverage featured in print, online, TV, and radio.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          }
                        ]
                      },
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study",
                      "eyebrow_label": "THE RESULTS",
                      "results_intro": "",
                      "stats": [
                        {
                          "stat_value": "61.19%",
                          "stat_label": "Average email open rate",
                          "stat_detail": "<p>Across 13.6k sends, plus over 1k ticket clicks.</p>\n"
                        },
                        {
                          "stat_value": "15.97%",
                          "stat_label": "Average organic engagement rate",
                          "stat_detail": "<p>45 posts across LinkedIn, Instagram, and Facebook produced 25k combined reach, 28k+ views, 4.5k engagements.</p>\n"
                        },
                        {
                          "stat_value": "65.2k impressions",
                          "stat_label": "Across Google Ads",
                          "stat_detail": "<p>3.2k clicks, 176 conversions</p>\n"
                        },
                        {
                          "stat_value": "229k impressions",
                          "stat_label": "On LinkedIn Ads",
                          "stat_detail": "<p>6.8k clicks, 2.98% click through rate, $0.88 cost per click</p>\n"
                        },
                        {
                          "stat_value": "Features and interviews",
                          "stat_label": "Across various channels",
                          "stat_detail": "<p>Including national Channel 7 News, Australian Financial Review, ABC Adelaide Breakfast, FiveAA, The Advertiser and nationally syndicated News Corp titles, The Post SA, Australian Defence Magazine and InDaily’s newsletter.</p>\n"
                        }
                      ],
                      "feature_image": {
                        "ID": 2723,
                        "id": 2723,
                        "title": "List View",
                        "filename": "List-View-1.png",
                        "filesize": 2505116,
                        "url": "/content/images/MjAyNi8wOS9MaXN0LVZpZXctMQ==.webp",
                        "link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/australian-space-forum/list-view-6/",
                        "alt": "Instagram post on a phone screen from The Andy Thomas Space Foundation announcing registrations open for the 19th Australian Space Forum, held against a backdrop of a satellite in space.",
                        "author": "1",
                        "description": "",
                        "caption": "",
                        "name": "list-view-6",
                        "status": "inherit",
                        "uploaded_to": 2715,
                        "date": "2026-09-10 07:25:41",
                        "modified": "2026-09-10 07:25:56",
                        "menu_order": 0,
                        "mime_type": "image/png",
                        "type": "image",
                        "subtype": "png",
                        "icon": "/content/images/aHR0cHM6Ly9qcHdlYnNpdGVhcGkua2luc3RhLmNsb3VkL3dwLWluY2x1ZGVzL2ltYWdlcy9tZWRpYS9kZWZhdWx0.webp",
                        "width": 1925,
                        "height": 1283,
                        "sizes": {
                          "thumbnail": "/content/images/MjAyNi8wOS9MaXN0LVZpZXctMS0xNTB4MTUw.webp",
                          "thumbnail-width": 150,
                          "thumbnail-height": 150,
                          "medium": "/content/images/MjAyNi8wOS9MaXN0LVZpZXctMS0zMDB4MjAw.webp",
                          "medium-width": 300,
                          "medium-height": 200,
                          "medium_large": "/content/images/MjAyNi8wOS9MaXN0LVZpZXctMS03Njh4NTEy.webp",
                          "medium_large-width": 750,
                          "medium_large-height": 500,
                          "large": "/content/images/MjAyNi8wOS9MaXN0LVZpZXctMS0xMDI0eDY4Mg==.webp",
                          "large-width": 750,
                          "large-height": 500,
                          "1536x1536": "/content/images/MjAyNi8wOS9MaXN0LVZpZXctMS0xNTM2eDEwMjQ=.webp",
                          "1536x1536-width": 1536,
                          "1536x1536-height": 1024,
                          "2048x2048": "/content/images/MjAyNi8wOS9MaXN0LVZpZXctMQ==.webp",
                          "2048x2048-width": 1925,
                          "2048x2048-height": 1283,
                          "post-thumbnail": "/content/images/MjAyNi8wOS9MaXN0LVZpZXctMS0xNTY4eDEwNDU=.webp",
                          "post-thumbnail-width": 1568,
                          "post-thumbnail-height": 1045
                        }
                      }
                    },
                    {
                      "acf_fc_layout": "image_and_content_module",
                      "image": {
                        "ID": 2721,
                        "id": 2721,
                        "title": "22",
                        "filename": "22.png",
                        "filesize": 2810014,
                        "url": "/content/images/MjAyNi8wOS8yMg==.webp",
                        "link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/australian-space-forum/attachment/22/",
                        "alt": "Watch On Channel 7 News",
                        "author": "1",
                        "description": "",
                        "caption": "",
                        "name": "22",
                        "status": "inherit",
                        "uploaded_to": 2715,
                        "date": "2026-09-10 07:25:11",
                        "modified": "2026-09-22 23:10:19",
                        "menu_order": 0,
                        "mime_type": "image/png",
                        "type": "image",
                        "subtype": "png",
                        "icon": "/content/images/aHR0cHM6Ly9qcHdlYnNpdGVhcGkua2luc3RhLmNsb3VkL3dwLWluY2x1ZGVzL2ltYWdlcy9tZWRpYS9kZWZhdWx0.webp",
                        "width": 3004,
                        "height": 1500,
                        "sizes": {
                          "thumbnail": "/content/images/MjAyNi8wOS8yMi0xNTB4MTUw.webp",
                          "thumbnail-width": 150,
                          "thumbnail-height": 150,
                          "medium": "/content/images/MjAyNi8wOS8yMi0zMDB4MTUw.webp",
                          "medium-width": 300,
                          "medium-height": 150,
                          "medium_large": "/content/images/MjAyNi8wOS8yMi03Njh4Mzgz.webp",
                          "medium_large-width": 750,
                          "medium_large-height": 374,
                          "large": "/content/images/MjAyNi8wOS8yMi0xMDI0eDUxMQ==.webp",
                          "large-width": 750,
                          "large-height": 374,
                          "1536x1536": "/content/images/MjAyNi8wOS8yMi0xNTM2eDc2Nw==.webp",
                          "1536x1536-width": 1536,
                          "1536x1536-height": 767,
                          "2048x2048": "/content/images/MjAyNi8wOS8yMi0yMDQ4eDEwMjM=.webp",
                          "2048x2048-width": 2048,
                          "2048x2048-height": 1023,
                          "post-thumbnail": "/content/images/MjAyNi8wOS8yMi0xNTY4eDc4Mw==.webp",
                          "post-thumbnail-width": 1568,
                          "post-thumbnail-height": 783
                        }
                      },
                      "image_link": "https://www.youtube.com/watch?v=JEslyOSI_Uk",
                      "image_alignment": [
                        "left"
                      ],
                      "column_content": "<h3 class=\"text-xl\"><b>Project Feature</b></h3>\n<p><span style=\"font-weight: 400;\">The 19th Australian Space Forum is South Australia&#8217;s flagship space industry event, bringing together international space agencies, senior government ministers, defence figures and industry leaders for two days of keynotes, panels and exhibitions. Speakers include Australian Astronaut and 2026 Australian of the Year Katherine Bennell-Pegg, Head of the Australian Space Agency Enrico Palermo, and representatives from NASA, the National Space Agency of Singapore and the Taiwan Space Agency.</span></p>\n<p><span style=\"font-weight: 400;\">Our scope covered the full event footprint: designing the environment delegates walked into, running the campaign that brought them there, and generating the coverage that followed. </span></p>\n",
                      "button_label": "",
                      "button_link": "",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "meta_description": "Planning and promoting a major industry conference. JP Media delivered event marketing and communications for Space Forum.",
                  "case_study_thumbnail_image": "/content/images/MjAyNi8wOS9MaXN0LVZpZXctMQ==.webp",
                  "content_1": "",
                  "og_image": "/content/images/MjAyNi8wOS9GZWF0dXJlLUJhbm5lcg==.webp",
                  "button_label": "",
                  "content_2": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 8,
                      "name": "Strategy",
                      "slug": "strategy",
                      "subcategories": []
                    },
                    {
                      "id": 5,
                      "name": "Communication",
                      "slug": "communication",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1765,
                "title": "Burnside Village",
                "page_url": "/burnside-village",
                "meta": {
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_navigator_module",
                      "title": "Burnside Village",
                      "short_excerpt": "",
                      "button_label": "",
                      "left_url": "",
                      "right_url": "",
                      "background": "grey",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_header_banner_module",
                      "header_banner_lhs": {
                        "title": "Redevelopment Strategic Communications & PR",
                        "tagline": "",
                        "description": "<p>Burnside Village is South Australia’s premier shopping destination, and is currently undergoing its most significant expansion to date. Since 2024, the Cohen Group has partnered with JP Media to lead the strategic communications for this evolution. Our role focuses on transitioning the brand from its heritage roots into a world-class luxury icon.</p>\n",
                        "buttons": []
                      },
                      "header_banner_rhs": {
                        "client_name": "Burnside Village",
                        "client_logo": false,
                        "services": [
                          {
                            "title": "Strategy",
                            "description": [
                              {
                                "line": "Communications Strategy"
                              },
                              {
                                "line": "Reputation Management"
                              }
                            ]
                          },
                          {
                            "title": "Communication",
                            "description": [
                              {
                                "line": "Public Relations"
                              },
                              {
                                "line": "Media Relations"
                              },
                              {
                                "line": "Ambassador Engagement"
                              }
                            ]
                          }
                        ]
                      },
                      "body_text": "",
                      "background_colour": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "fullwidth_image_banner_module",
                      "heading": "From heritage roots to a world-class luxury retail destination",
                      "subheading": "STRATEGY & COMMUNICATION",
                      "text_colour": "white",
                      "link": "",
                      "background_image": "/content/images/MjAyNi8wMi9CdXJuc2lkZV9GZWF0aXJl.webp",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "objectives_and_key_points_module",
                      "class_name": [
                        "default"
                      ],
                      "content": {
                        "lhs_objectives": {
                          "heading": "Objectives",
                          "description": "<p>To elevate Burnside Village’s profile during its landmark Stage 6 redevelopment, transitioning the brand’s narrative from a local premium hub to a world-class luxury destination.</p>\n"
                        },
                        "rhs_key_points": {
                          "heading": "Key Goals",
                          "key_points": [
                            {
                              "point": "Craft a high-impact narrative around the project's vision and ‘First in SA’ luxury offerings."
                            },
                            {
                              "point": "Maintain community excitement and stakeholder transparency across the multi-year construction."
                            },
                            {
                              "point": "Secure widespread, positive media coverage for key milestones, including Phase One launch."
                            }
                          ]
                        }
                      },
                      "swap_lhs_&_rhs": false
                    },
                    {
                      "acf_fc_layout": "image_gallery_module",
                      "class_name": [
                        "default"
                      ],
                      "images": [
                        {
                          "image": "/content/images/MjAyNi8wMi9EU0MwMTAxNC1zY2FsZWQ=.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wMi9MUzIwNzEyMC1zY2FsZWQ=.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wMi9EU0MwNTc3OC1zY2FsZWQ=.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wMi9EU0MwMDY2MC1zY2FsZWQ=.webp"
                        }
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_solution_module",
                      "header": {
                        "title": "The Solution",
                        "tagline": "JP Media developed a comprehensive, multi-staged communications strategy designed to navigate the complexities of a major architectural and retail evolution:",
                        "description": ""
                      },
                      "solution_points": {
                        "points": [
                          {
                            "title": "Strategic Storytelling",
                            "description": "<p>We crafted stories that balanced the Cohen family&#8217;s 55-year heritage with a futuristic global luxury vision.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Proactive Media Relations",
                            "description": "<p>Implemented a targeted rollout of exclusive ‘first looks’ and expert interviews to maintain consistent, positive press momentum.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Community Engagement",
                            "description": "<p>Developed a transparent outreach plan to inform the public of progress while maximising anticipation.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          }
                        ]
                      },
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "image_and_content_module",
                      "image": {
                        "ID": 1772,
                        "id": 1772,
                        "title": "DSC09096",
                        "filename": "DSC09096-scaled.jpg",
                        "filesize": 670387,
                        "url": "/content/images/MjAyNi8wMi9EU0MwOTA5Ni1zY2FsZWQ=.webp",
                        "link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/burnside-village/dsc09096/",
                        "alt": "",
                        "author": "1",
                        "description": "",
                        "caption": "",
                        "name": "dsc09096",
                        "status": "inherit",
                        "uploaded_to": 1765,
                        "date": "2026-05-28 02:33:41",
                        "modified": "2026-05-28 02:33:41",
                        "menu_order": 0,
                        "mime_type": "image/jpeg",
                        "type": "image",
                        "subtype": "jpeg",
                        "icon": "/content/images/aHR0cHM6Ly9qcHdlYnNpdGVhcGkua2luc3RhLmNsb3VkL3dwLWluY2x1ZGVzL2ltYWdlcy9tZWRpYS9kZWZhdWx0.webp",
                        "width": 2560,
                        "height": 1707,
                        "sizes": {
                          "thumbnail": "/content/images/MjAyNi8wMi9EU0MwOTA5Ni0xNTB4MTUw.webp",
                          "thumbnail-width": 150,
                          "thumbnail-height": 150,
                          "medium": "/content/images/MjAyNi8wMi9EU0MwOTA5Ni0zMDB4MjAw.webp",
                          "medium-width": 300,
                          "medium-height": 200,
                          "medium_large": "/content/images/MjAyNi8wMi9EU0MwOTA5Ni03Njh4NTEy.webp",
                          "medium_large-width": 750,
                          "medium_large-height": 500,
                          "large": "/content/images/MjAyNi8wMi9EU0MwOTA5Ni0xMDI0eDY4Mw==.webp",
                          "large-width": 750,
                          "large-height": 500,
                          "1536x1536": "/content/images/MjAyNi8wMi9EU0MwOTA5Ni0xNTM2eDEwMjQ=.webp",
                          "1536x1536-width": 1536,
                          "1536x1536-height": 1024,
                          "2048x2048": "/content/images/MjAyNi8wMi9EU0MwOTA5Ni0yMDQ4eDEzNjU=.webp",
                          "2048x2048-width": 2048,
                          "2048x2048-height": 1365,
                          "post-thumbnail": "/content/images/MjAyNi8wMi9EU0MwOTA5Ni0xNTY4eDEwNDU=.webp",
                          "post-thumbnail-width": 1568,
                          "post-thumbnail-height": 1045
                        }
                      },
                      "image_link": "",
                      "image_alignment": [
                        "right"
                      ],
                      "column_content": "<h3 class=\"text-xl\">The Outcome</h3>\n<p class=\"text-md\">The success of our partnership is highlighted by the seamless execution of major project milestones:</p>\n<ul class=\"list\">\n<li class=\"text-sm\"><b>Phase One Launch (May 2025):</b> Managed communications to ensure the first stage was met with public enthusiasm and significant media reach.</li>\n<li class=\"text-sm\"><b>Brand Reputation Management:</b> Strategically navigated complex project updates to maintain the Village&#8217;s premium reputation throughout the build.</li>\n<li class=\"text-sm\"><b>‘First in SA’ Spotlight:</b> Leveraged the arrival of exclusive global brands to cement Burnside Village as SA’s home of luxury retail.</li>\n</ul>\n",
                      "button_label": "",
                      "button_link": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyNi8wMi9CdXJuc2lkZS1WaWxsYWdlLUFXMjYtUnVud2F5LUV2ZW50LXNjYWxlZC0x.webp",
                      "class_name": []
                    }
                  ],
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 8,
                      "name": "Strategy",
                      "slug": "strategy",
                      "subcategories": []
                    },
                    {
                      "id": 4,
                      "name": "Creation",
                      "slug": "creation",
                      "subcategories": []
                    },
                    {
                      "id": 3,
                      "name": "Technology",
                      "slug": "technology",
                      "subcategories": []
                    },
                    {
                      "id": 32,
                      "name": "Content Production",
                      "slug": "content-production",
                      "subcategories": []
                    },
                    {
                      "id": 33,
                      "name": "Event Management",
                      "slug": "event-management",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1675,
                "title": "Nova Systems",
                "page_url": "/nova-systems",
                "meta": {
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_navigator_module",
                      "title": "Nova Systems",
                      "short_excerpt": "",
                      "button_label": "",
                      "left_url": "",
                      "right_url": "",
                      "background": "grey",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_header_banner_module",
                      "header_banner_lhs": {
                        "title": "Event Management",
                        "tagline": "End-to-end event management for Nova Systems’ biennial conferences, bringing more than 600 employees across Australia and New Zealand together.",
                        "description": "<p>After three years of virtual conferences, Nova Systems needed to bring its people back together. Since 2023, JP Media has been the end-to-end event management partner for its biennial employee conferences, delivered across Adelaide, Brisbane and Melbourne.</p>\n",
                        "buttons": []
                      },
                      "header_banner_rhs": {
                        "client_name": "Nova Systems",
                        "client_logo": "/content/images/MjAyNS8wNy9Ob3Zh.webp",
                        "services": [
                          {
                            "title": "Creation",
                            "description": [
                              {
                                "line": "Graphic Design"
                              },
                              {
                                "line": "Event Design"
                              }
                            ]
                          },
                          {
                            "title": "Technology",
                            "description": [
                              {
                                "line": "Mobile App Development"
                              }
                            ]
                          },
                          {
                            "title": "Content Production",
                            "description": [
                              {
                                "line": "Video Production"
                              },
                              {
                                "line": "Photography"
                              }
                            ]
                          },
                          {
                            "title": "Event Management",
                            "description": [
                              {
                                "line": "Professional Conference Organisation"
                              }
                            ]
                          }
                        ]
                      },
                      "body_text": "",
                      "background_colour": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "fullwidth_image_banner_module",
                      "heading": "Your event, elevated.",
                      "subheading": "CREATION, STRATEGY",
                      "text_colour": "white",
                      "link": "",
                      "background_image": "/content/images/MjAyNi8wNS9Ob3ZhLUZlYXR1cmUtQmFubmVyLXNjYWxlZA==.webp",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "objectives_and_key_points_module",
                      "class_name": [
                        "default"
                      ],
                      "content": {
                        "lhs_objectives": {
                          "heading": "Objectives",
                          "description": "<p>To plan and deliver Nova Systems’ biennial employee conferences across multiple cities, ensuring seamless planning, execution and content delivery, including a gala dinner on opening night.</p>\n"
                        },
                        "rhs_key_points": {
                          "heading": "Key Goals",
                          "key_points": [
                            {
                              "point": "Coordinate full conference logistics, from venue selection to on-site execution."
                            },
                            {
                              "point": "Produce event photography, videography and promotional reels, plus a branded 25th anniversary video."
                            },
                            {
                              "point": "Build a conference app for delegates to keep up-to-date in real time."
                            }
                          ]
                        }
                      },
                      "swap_lhs_&_rhs": false
                    },
                    {
                      "acf_fc_layout": "image_gallery_module",
                      "class_name": [
                        "default"
                      ],
                      "images": [
                        {
                          "image": "/content/images/MjAyNi8wNS9Ob3ZhLTEtc2NhbGVk.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNS9Ob3ZhLTItc2NhbGVk.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNS9Ob3ZhLTMtc2NhbGVk.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNS9Ob3ZhLTQtc2NhbGVk.webp"
                        }
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_solution_module",
                      "header": {
                        "title": "The Solution",
                        "tagline": "We partnered with Nova Systems to plan and deliver its biennial conferences in Adelaide, Brisbane and Melbourne, managing everything from strategy through to on-site execution. Professional conference organisation and marketing strategy run in parallel for one united outcome. ",
                        "description": ""
                      },
                      "solution_points": {
                        "points": [
                          {
                            "title": "Strategic Planning",
                            "description": "<p>We work with Nova Systems to define each event&#8217;s core objectives, audience, and key messaging, <a href=\"/services/strategy/\" target=\"_blank\" rel=\"noopener\">setting clear direction</a> that guides every decision.</p>\n",
                            "class_name": [
                              "default"
                            ]
                          },
                          {
                            "title": "Logistics & Execution",
                            "description": "<p>From venue selection and vendor coordination to <a href=\"/services/technology/\" target=\"_blank\" rel=\"noopener\">app development</a> and on-site delivery, we manage the full scope of conference logistics, including the gala dinner that has become a standout of each event.</p>\n",
                            "class_name": [
                              "default"
                            ]
                          },
                          {
                            "title": "Post-Event Follow-up",
                            "description": "<p>The partnership doesn’t end when the conference does. Content delivery, performance review and strategic planning carry directly into the next event.</p>\n",
                            "class_name": [
                              "default"
                            ]
                          }
                        ]
                      },
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "image_and_content_module",
                      "image": {
                        "ID": 1761,
                        "id": 1761,
                        "title": "Nova-5",
                        "filename": "Nova-5-scaled.jpg",
                        "filesize": 443984,
                        "url": "/content/images/MjAyNi8wNS9Ob3ZhLTUtc2NhbGVk.webp",
                        "link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/nova-systems/nova-5/",
                        "alt": "",
                        "author": "1",
                        "description": "",
                        "caption": "",
                        "name": "nova-5",
                        "status": "inherit",
                        "uploaded_to": 1675,
                        "date": "2026-05-28 00:22:38",
                        "modified": "2026-07-06 03:15:47",
                        "menu_order": 0,
                        "mime_type": "image/jpeg",
                        "type": "image",
                        "subtype": "jpeg",
                        "icon": "/content/images/aHR0cHM6Ly9qcHdlYnNpdGVhcGkua2luc3RhLmNsb3VkL3dwLWluY2x1ZGVzL2ltYWdlcy9tZWRpYS9kZWZhdWx0.webp",
                        "width": 2560,
                        "height": 1278,
                        "sizes": {
                          "thumbnail": "/content/images/MjAyNi8wNS9Ob3ZhLTUtMTUweDE1MA==.webp",
                          "thumbnail-width": 150,
                          "thumbnail-height": 150,
                          "medium": "/content/images/MjAyNi8wNS9Ob3ZhLTUtMzAweDE1MA==.webp",
                          "medium-width": 300,
                          "medium-height": 150,
                          "medium_large": "/content/images/MjAyNi8wNS9Ob3ZhLTUtNzY4eDM4Mw==.webp",
                          "medium_large-width": 750,
                          "medium_large-height": 374,
                          "large": "/content/images/MjAyNi8wNS9Ob3ZhLTUtMTAyNHg1MTE=.webp",
                          "large-width": 750,
                          "large-height": 374,
                          "1536x1536": "/content/images/MjAyNi8wNS9Ob3ZhLTUtMTUzNng3Njc=.webp",
                          "1536x1536-width": 1536,
                          "1536x1536-height": 767,
                          "2048x2048": "/content/images/MjAyNi8wNS9Ob3ZhLTUtMjA0OHgxMDIz.webp",
                          "2048x2048-width": 2048,
                          "2048x2048-height": 1023,
                          "post-thumbnail": "/content/images/MjAyNi8wNS9Ob3ZhLTUtMTU2OHg3ODM=.webp",
                          "post-thumbnail-width": 1568,
                          "post-thumbnail-height": 783
                        }
                      },
                      "image_link": "",
                      "image_alignment": [
                        "right"
                      ],
                      "column_content": "<h3 class=\"text-xl\">Project Feature</h3>\n<p class=\"text-sm\">To mark Nova Systems&#8217; 25th anniversary, we directed and produced a hero branded video to celebrate 25 years of company growth. The project extended the partnership beyond event management into <a href=\"/services/content-production/\" target=\"_blank\" rel=\"noopener\">long-form branded storytelling</a>.</p>\n",
                      "button_label": "",
                      "button_link": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "video_embed_module",
                      "video_url": "<iframe title=\"Nova Connect 2024 - highlight reel\" width=\"640\" height=\"360\" src=\"https://www.youtube.com/embed/6c_suHZsC_E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen></iframe>",
                      "video_file": false
                    },
                    {
                      "acf_fc_layout": "case_study_message_module",
                      "message": "<blockquote><p>Nova Systems has worked with JP Media for many years to deliver our ANZ Employee Conference. They are a trusted partner in the planning of a highly complex and logistical event which brings together 700 employees from across Australia and New Zealand over 3 days.</p>\n<p>We recommend JP Media and the team to anyone looking for a trusted partner, not just an advisor, for their upcoming projects.</p></blockquote>\n",
                      "author": "DANA COLE",
                      "company": "Nova Systems",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "case_study": "",
                  "meta_title": "Nova Systems Case Study | JP Media",
                  "case_study_thumbnail_image": "/content/images/MjAyNS8wNi9GcmFtZS04MjEtc2NhbGVk.webp",
                  "content_1": "",
                  "meta_description": "Brand and marketing strategy built to support growth in the defence and technology sector, for Nova Systems.",
                  "og_image": false,
                  "button_label": "",
                  "content_2": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 8,
                      "name": "Strategy",
                      "slug": "strategy",
                      "subcategories": []
                    },
                    {
                      "id": 31,
                      "name": "Digital Marketing",
                      "slug": "digital-marketing",
                      "subcategories": []
                    },
                    {
                      "id": 32,
                      "name": "Content Production",
                      "slug": "content-production",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1845,
                "title": "Chef Works Strategy & Marketing",
                "page_url": "/chef-works-marketing",
                "meta": {
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_navigator_module",
                      "title": "Chef Works Australia",
                      "short_excerpt": "",
                      "button_label": "",
                      "left_url": "",
                      "right_url": "",
                      "background": "grey",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_header_banner_module",
                      "header_banner_lhs": {
                        "title": "Strategy & Marketing",
                        "tagline": "Unifying brand messaging and driving growth through a multi-channel approach.",
                        "description": "<p>Chef Works engaged JP Media to create a comprehensive suite of digital marketing services to unify their brand messaging and visual identity across all channels including <a href=\"https://jpmedia.com.au/case-study/chef-works-website\">website UI/UX</a>.</p>\n",
                        "buttons": []
                      },
                      "header_banner_rhs": {
                        "client_name": "Chef Works Australia",
                        "client_logo": "/content/images/MjAyNS8wNy9DaGVmV29ya3M=.webp",
                        "services": [
                          {
                            "title": "Strategy",
                            "description": [
                              {
                                "line": "Branding"
                              },
                              {
                                "line": "Marketing"
                              }
                            ]
                          },
                          {
                            "title": "Creation",
                            "description": [
                              {
                                "line": "Graphic Design"
                              }
                            ]
                          },
                          {
                            "title": "Digital Marketing",
                            "description": [
                              {
                                "line": "Social Media Advertising"
                              },
                              {
                                "line": "SEM"
                              },
                              {
                                "line": "SEO"
                              }
                            ]
                          },
                          {
                            "title": "Content Production",
                            "description": [
                              {
                                "line": "Videography"
                              },
                              {
                                "line": "Photography"
                              }
                            ]
                          }
                        ]
                      },
                      "body_text": "",
                      "background_colour": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "fullwidth_image_banner_module",
                      "heading": "Turning paid, organic and AI-powered search into one connected growth engine for one of Australia’s leading hospitality uniform brands.",
                      "subheading": "STRATEGY, CREATION, DIGITAL MARKETING & CONTENT PRODUCTION",
                      "text_colour": "white",
                      "link": "",
                      "background_image": "/content/images/MjAyNi8wNS9DVy1NYXJrZXRpbmctRmVhdHVyZS1CYW5uZXItc2NhbGVkLTE=.webp",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "objectives_and_key_points_module",
                      "class_name": [
                        "default"
                      ],
                      "content": {
                        "lhs_objectives": {
                          "heading": "Objectives",
                          "description": "<p>To bring Chef Works Australia&#8217;s strategy, media and content together under one consistent brand story, with measurable commercial return as the constant thread.</p>\n"
                        },
                        "rhs_key_points": {
                          "heading": "Key Goals",
                          "key_points": [
                            {
                              "point": "Develop, plan and execute marketing and targeted campaigns with a unified approach."
                            },
                            {
                              "point": "Identify and lead major seasonal campaigns across key platforms, including EOFY and Black Friday/Cyber Monday."
                            },
                            {
                              "point": "Improve brand cohesion and elevate visual identity across every channel, from paid media through to organic content."
                            }
                          ]
                        }
                      },
                      "swap_lhs_&_rhs": false
                    },
                    {
                      "acf_fc_layout": "image_gallery_module",
                      "class_name": [
                        "default"
                      ],
                      "images": [
                        {
                          "image": "/content/images/MjAyNi8wNS9DVy1NYXJrZXRpbmctMS1zY2FsZWQ=.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNS9DVy1NYXJrZXRpbmctMi1zY2FsZWQ=.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNS9DVy1NYXJrZXRpbmctMy1zY2FsZWQtMQ==.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNS9DVy1NYXJrZXRpbmctNC1zY2FsZWQtMQ==.webp"
                        }
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_solution_module",
                      "header": {
                        "title": "The Solution",
                        "tagline": "JP Media has operated as Chef Works Australia's full-service marketing partner since 2023, working across the day-to-day planning and execution of all marketing activity, from paid social and search through to SEO, organic content and the brand's ambassador program.",
                        "description": ""
                      },
                      "solution_points": {
                        "points": [
                          {
                            "title": "Fully Integrated Partnership",
                            "description": "<p>JP Media is across the day-to-day planning and execution of all marketing activity, spanning paid, organic, search.</p>\n",
                            "class_name": []
                          },
                          {
                            "title": "Campaign and Sales Launch",
                            "description": "<p>Successful major sales periods, including EOFY (2024, 2025, 2026) and Black Friday/Cyber Monday (2023, 2024, 2025).</p>\n",
                            "class_name": []
                          },
                          {
                            "title": "Content and Ambassador Program",
                            "description": "<p>Ongoing organic social strategy, content production and ambassador partnerships, including Jake Nicolson, Ashleigh Otto, Louis Tikaram and Jess Liemantara.</p>\n",
                            "class_name": []
                          }
                        ]
                      },
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study",
                      "eyebrow_label": "THE RESULTS",
                      "results_intro": "",
                      "stats": [
                        {
                          "stat_value": "7.54x",
                          "stat_label": "Return on ad spend",
                          "stat_detail": "<p>Plus cost per click down 34% year-on-year.</p>\n"
                        },
                        {
                          "stat_value": "77%",
                          "stat_label": "Increase in Meta impressions",
                          "stat_detail": "<p>Stronger targeting and improved paid social performance from the previous year.</p>\n"
                        },
                        {
                          "stat_value": "45%",
                          "stat_label": "Growth in Google Ads click volume",
                          "stat_detail": "<p>With branded search returning as high as 27.6x ad spend.</p>\n"
                        },
                        {
                          "stat_value": "40%+",
                          "stat_label": "Growth in ranking keywords",
                          "stat_detail": "<p>ChatGPT, Perplexity and Gemini are now referring customers directly to the site.</p>\n"
                        },
                        {
                          "stat_value": "Content and ambassadors",
                          "stat_label": "Building credibility behind every campaign",
                          "stat_detail": "<p>An ongoing content and ambassador program continues to build the credibility-led messaging behind every paid campaign.</p>\n"
                        }
                      ],
                      "feature_image": {
                        "ID": 1813,
                        "id": 1813,
                        "title": "CW-Marketing-List",
                        "filename": "CW-Marketing-List-scaled-1.jpg",
                        "filesize": 311919,
                        "url": "/content/images/MjAyNS8xMS9DVy1NYXJrZXRpbmctTGlzdC1zY2FsZWQtMQ==.webp",
                        "link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/chef-works-marketing/cw-marketing-list/",
                        "alt": "A hand holding a phone displaying the Chef Works Australia Instagram profile, set against a dark red background with hand-drawn illustrations of culinary ingredients.",
                        "author": "1",
                        "description": "",
                        "caption": "",
                        "name": "cw-marketing-list",
                        "status": "inherit",
                        "uploaded_to": 1845,
                        "date": "2026-05-27 07:14:57",
                        "modified": "2026-09-11 04:48:43",
                        "menu_order": 0,
                        "mime_type": "image/jpeg",
                        "type": "image",
                        "subtype": "jpeg",
                        "icon": "/content/images/aHR0cHM6Ly9qcHdlYnNpdGVhcGkua2luc3RhLmNsb3VkL3dwLWluY2x1ZGVzL2ltYWdlcy9tZWRpYS9kZWZhdWx0.webp",
                        "width": 2560,
                        "height": 1707,
                        "sizes": {
                          "thumbnail": "/content/images/MjAyNS8xMS9DVy1NYXJrZXRpbmctTGlzdC1zY2FsZWQtMS0xNTB4MTUw.webp",
                          "thumbnail-width": 150,
                          "thumbnail-height": 150,
                          "medium": "/content/images/MjAyNS8xMS9DVy1NYXJrZXRpbmctTGlzdC1zY2FsZWQtMS0zMDB4MjAw.webp",
                          "medium-width": 300,
                          "medium-height": 200,
                          "medium_large": "/content/images/MjAyNS8xMS9DVy1NYXJrZXRpbmctTGlzdC1zY2FsZWQtMS03Njh4NTEy.webp",
                          "medium_large-width": 750,
                          "medium_large-height": 500,
                          "large": "/content/images/MjAyNS8xMS9DVy1NYXJrZXRpbmctTGlzdC1zY2FsZWQtMS0xMDI0eDY4Mw==.webp",
                          "large-width": 750,
                          "large-height": 500,
                          "1536x1536": "/content/images/MjAyNS8xMS9DVy1NYXJrZXRpbmctTGlzdC1zY2FsZWQtMS0xNTM2eDEwMjQ=.webp",
                          "1536x1536-width": 1536,
                          "1536x1536-height": 1024,
                          "2048x2048": "/content/images/MjAyNS8xMS9DVy1NYXJrZXRpbmctTGlzdC1zY2FsZWQtMS0yMDQ4eDEzNjY=.webp",
                          "2048x2048-width": 2048,
                          "2048x2048-height": 1366,
                          "post-thumbnail": "/content/images/MjAyNS8xMS9DVy1NYXJrZXRpbmctTGlzdC1zY2FsZWQtMS0xNTY4eDEwNDY=.webp",
                          "post-thumbnail-width": 1568,
                          "post-thumbnail-height": 1046
                        }
                      }
                    },
                    {
                      "acf_fc_layout": "video_embed_module",
                      "video_url": "<iframe title=\"25 Years of Chef Works Australia\" width=\"640\" height=\"360\" src=\"https://www.youtube.com/embed/fx1-NOd2HB8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen></iframe>",
                      "video_file": false
                    }
                  ],
                  "case_study": "",
                  "meta_title": "Chef Works Australia Case Study | JP Media",
                  "case_study_thumbnail_image": "/content/images/MjAyNS8xMS9DVy1NYXJrZXRpbmctTGlzdC1zY2FsZWQtMQ==.webp",
                  "content_1": "",
                  "meta_description": "An ongoing marketing partnership that's grown Chef Works Australia's visibility across the hospitality sector nationally.",
                  "og_image": "/content/images/MjAyNS8xMS9jaGVmLXdvcmtzLW1hcmtldGluZw==.webp",
                  "button_label": "",
                  "content_2": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 8,
                      "name": "Strategy",
                      "slug": "strategy",
                      "subcategories": []
                    },
                    {
                      "id": 4,
                      "name": "Creation",
                      "slug": "creation",
                      "subcategories": []
                    },
                    {
                      "id": 3,
                      "name": "Technology",
                      "slug": "technology",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1718,
                "title": "Spartan Appliances",
                "page_url": "/spartan-appliances",
                "meta": {
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_navigator_module",
                      "title": "Spartan Appliances",
                      "short_excerpt": "",
                      "button_label": "",
                      "left_url": "",
                      "right_url": "",
                      "background": "grey",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_header_banner_module",
                      "header_banner_lhs": {
                        "title": "Website UI Refresh & Digital Marketing",
                        "tagline": "",
                        "description": "<p>Spartan Appliances engaged JP Media to modernise its digital presence and better reflect the positioning as a high-end appliance retailer. With a core audience of affluent homeowners, builders and interior designers, the brand needed a premium look and feel that elevated perception without disrupting existing brand equity.</p>\n<p>Since partnering with Spartan Appliances, JP Media has supported the brand through a considered brand evolution, website redesign and strategic digital marketing direction designed to foster deeper connections with their audience.</p>\n",
                        "buttons": []
                      },
                      "header_banner_rhs": {
                        "client_name": "Spartan Appliances",
                        "client_logo": "/content/images/MjAyNi8wNS9TcGFydGFu.webp",
                        "services": [
                          {
                            "title": "Strategy",
                            "description": [
                              {
                                "line": "Digital Visual Identity"
                              },
                              {
                                "line": "Digital Marketing"
                              },
                              {
                                "line": "Social Media"
                              }
                            ]
                          },
                          {
                            "title": "Creation",
                            "description": [
                              {
                                "line": "Website User Interface Design"
                              }
                            ]
                          },
                          {
                            "title": "Technology",
                            "description": [
                              {
                                "line": "BigCommerce"
                              }
                            ]
                          }
                        ]
                      },
                      "body_text": "",
                      "background_colour": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "fullwidth_image_banner_module",
                      "heading": "Elevating Spartan Appliances into a refined, luxury digital brand.",
                      "subheading": "STRATEGY, CREATION & TECHNOLOGY",
                      "text_colour": "white",
                      "link": {
                        "title": "CHECK OUT SPARTAN APPLIANCES",
                        "url": "https://spartanappliances.com.au/",
                        "target": "_blank"
                      },
                      "background_image": "/content/images/MjAyNi8wNS9TcGFydGFuLTctc2NhbGVk.webp",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "objectives_and_key_points_module",
                      "class_name": [
                        "default"
                      ],
                      "content": {
                        "lhs_objectives": {
                          "heading": "Objectives",
                          "description": "<p>To elevate Spartan Appliances&#8217; digital presence to align with its luxury positioning while maintaining brand familiarity and continuity.</p>\n"
                        },
                        "rhs_key_points": {
                          "heading": "Key Goals",
                          "key_points": [
                            {
                              "point": "Refine the brand's visual identity without a disruptive rebrand"
                            },
                            {
                              "point": "Design a premium, intuitive website experience that prioritises the user journey"
                            },
                            {
                              "point": "Provide clear digital marketing direction to support growth and performance"
                            }
                          ]
                        }
                      },
                      "swap_lhs_&_rhs": false
                    },
                    {
                      "acf_fc_layout": "image_gallery_module",
                      "class_name": [
                        "default"
                      ],
                      "images": [
                        {
                          "image": "/content/images/MjAyNi8wNS9zcGFydGFuLTEtc2NhbGVk.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNS9zcGFydGFuLTItc2NhbGVk.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNS9zcGFydGFuLTMtc2NhbGVk.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNS9zcGFydGFuLTQtc2NhbGVk.webp"
                        }
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_solution_module",
                      "header": {
                        "title": "The Solution",
                        "tagline": "JP Media partnered closely with Spartan Appliances to deliver a holistic brand, website and digital marketing uplift. The approach focused on refinement, consistency and creating touch points where the brand and its customers meet seamlessly.",
                        "description": ""
                      },
                      "solution_points": {
                        "points": [
                          {
                            "title": "Brand Evolution",
                            "description": "<p>Rather than a full rebrand, JP Media extended Spartan Appliance’s existing colour palette and refreshed the typography. This ensured a more contemporary, premium aesthetic while retaining brand recognition and trust that people have valued for years.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Website Interface Design & UX",
                            "description": "<p>The evolved brand system was applied across a redesigned website front end, including the homepage, mega menu, product catalogues and product pages. The result was a sophisticated, user-friendly experience that showcased Spartan’s product range in a way that resonated with design-conscious, high-value customers.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Digital Marketing Strategy",
                            "description": "<p>JP Media’s marketing team conducted a comprehensive digital marketing audit and developed a clear strategy across SEO, SEM, social media and paid advertising. This provided Spartan Appliances with a roadmap for consistent messaging, ensuring the brand is seen and felt by the right people at the right time.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          }
                        ]
                      },
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "image_and_content_module",
                      "image": {
                        "ID": 1724,
                        "id": 1724,
                        "title": "spartan-6",
                        "filename": "spartan-6-scaled.jpg",
                        "filesize": 117830,
                        "url": "/content/images/MjAyNi8wNS9zcGFydGFuLTYtc2NhbGVk.webp",
                        "link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/spartan-appliances/spartan-6/",
                        "alt": "",
                        "author": "1",
                        "description": "",
                        "caption": "",
                        "name": "spartan-6",
                        "status": "inherit",
                        "uploaded_to": 1718,
                        "date": "2026-05-19 04:41:35",
                        "modified": "2026-05-19 04:41:35",
                        "menu_order": 0,
                        "mime_type": "image/jpeg",
                        "type": "image",
                        "subtype": "jpeg",
                        "icon": "/content/images/aHR0cHM6Ly9qcHdlYnNpdGVhcGkua2luc3RhLmNsb3VkL3dwLWluY2x1ZGVzL2ltYWdlcy9tZWRpYS9kZWZhdWx0.webp",
                        "width": 2560,
                        "height": 1278,
                        "sizes": {
                          "thumbnail": "/content/images/MjAyNi8wNS9zcGFydGFuLTYtMTUweDE1MA==.webp",
                          "thumbnail-width": 150,
                          "thumbnail-height": 150,
                          "medium": "/content/images/MjAyNi8wNS9zcGFydGFuLTYtMzAweDE1MA==.webp",
                          "medium-width": 300,
                          "medium-height": 150,
                          "medium_large": "/content/images/MjAyNi8wNS9zcGFydGFuLTYtNzY4eDM4Mw==.webp",
                          "medium_large-width": 750,
                          "medium_large-height": 374,
                          "large": "/content/images/MjAyNi8wNS9zcGFydGFuLTYtMTAyNHg1MTE=.webp",
                          "large-width": 750,
                          "large-height": 374,
                          "1536x1536": "/content/images/MjAyNi8wNS9zcGFydGFuLTYtMTUzNng3Njc=.webp",
                          "1536x1536-width": 1536,
                          "1536x1536-height": 767,
                          "2048x2048": "/content/images/MjAyNi8wNS9zcGFydGFuLTYtMjA0OHgxMDIz.webp",
                          "2048x2048-width": 2048,
                          "2048x2048-height": 1023,
                          "post-thumbnail": "/content/images/MjAyNi8wNS9zcGFydGFuLTYtMTU2OHg3ODM=.webp",
                          "post-thumbnail-width": 1568,
                          "post-thumbnail-height": 783
                        }
                      },
                      "image_link": "",
                      "image_alignment": [
                        "left"
                      ],
                      "column_content": "<h3 class='text-xl'>\nThe Outcome<br />\n</h3>\n<p class='text-md'>The combined brand, website and marketing strategy delivered a seamless, elevated digital presence for Spartan Appliances. By focusing on a more intuitive, people-first interface, we have made it easier for homeowners, builders and interior designers to engage with the brand, resulting in a stronger digital presence and significant boost in performance.</p>\n",
                      "button_label": "",
                      "button_link": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyNi8wNS9GcmFtZS04MzMtc2NhbGVk.webp",
                      "class_name": []
                    }
                  ],
                  "case_study": "",
                  "case_study_thumbnail_image": false,
                  "content_1": "",
                  "button_label": "",
                  "content_2": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 8,
                      "name": "Strategy",
                      "slug": "strategy",
                      "subcategories": []
                    },
                    {
                      "id": 31,
                      "name": "Digital Marketing",
                      "slug": "digital-marketing",
                      "subcategories": []
                    }
                  ]
                },
                "id": 2164,
                "title": "Guide Dogs SA/NT",
                "page_url": "/guide-dogs-sem",
                "meta": {
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_navigator_module",
                      "title": "Guide Dogs SA/NT",
                      "short_excerpt": "",
                      "button_label": "",
                      "left_url": "",
                      "right_url": "",
                      "background": "grey",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_header_banner_module",
                      "header_banner_lhs": {
                        "title": "Search Engine Marketing",
                        "tagline": "Precision SEM that turns clicks into donations, bookings, and real-world impact for one of South Australia's most recognised not-for-profits.",
                        "description": "",
                        "buttons": []
                      },
                      "header_banner_rhs": {
                        "client_name": "Guide Dogs SA/NT",
                        "client_logo": false,
                        "services": [
                          {
                            "title": "Digital Marketing",
                            "description": [
                              {
                                "line": "Search Engine Marketing"
                              },
                              {
                                "line": "Google Ads Management"
                              },
                              {
                                "line": "Google Grant Management"
                              }
                            ]
                          }
                        ]
                      },
                      "body_text": "",
                      "background_colour": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "fullwidth_image_banner_module",
                      "heading": "More than clicks. Real outcomes.",
                      "subheading": "DIGITAL MARKETING, STRATEGY",
                      "text_colour": "white",
                      "link": "",
                      "background_image": "/content/images/MjAyNi8wNy9HRF9GZWF0dXJlLXNjYWxlZC0x.webp",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "objectives_and_key_points_module",
                      "class_name": [
                        "default"
                      ],
                      "content": {
                        "lhs_objectives": {
                          "heading": "Objectives",
                          "description": "<p>To drive donations, service bookings, and broader awareness for Guide Dogs SA/NT and Beau&#8217;s Pet Hotel through targeted, performance-focused search engine marketing.</p>\n"
                        },
                        "rhs_key_points": {
                          "heading": "Key Goals",
                          "key_points": [
                            {
                              "point": "Grow donation revenue and supporter acquisition for Guide Dogs SA/NT."
                            },
                            {
                              "point": "Build awareness of Guide Dogs SA/NT's vision services, dog services and bequest program, and maximise the value of its Google Grant account to extend that reach without additional spend."
                            },
                            {
                              "point": "Increase bookings and registrations across Beau's Pet Hotel's core services."
                            }
                          ]
                        }
                      },
                      "swap_lhs_&_rhs": false
                    },
                    {
                      "acf_fc_layout": "image_gallery_module",
                      "class_name": [
                        "default"
                      ],
                      "images": [
                        {
                          "image": "/content/images/MjAyNi8wNy8xLXNjYWxlZC0x.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNy8y.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNy8z.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNy80LXNjYWxlZC0x.webp"
                        }
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_solution_module",
                      "header": {
                        "title": "The Solution",
                        "tagline": "JP Media partnered with Guide Dogs SA/NT to manage Google Ads across Guide Dogs SA/NT, the Google Grant account and Beau's Pet Hotel, conducting full audits and rebuilding campaign structures to reflect the goals of each. Every campaign was built around intent, putting Guide Dogs SA/NT and Beau's Pet Hotel in front of the right people at the right time.",
                        "description": ""
                      },
                      "solution_points": {
                        "points": [
                          {
                            "title": "Guide Dogs SA/NT Campaign Structure",
                            "description": "<p>We built a campaign structure spanning Performance Max, Search and Shopping, covering always-on donation activity, key service areas and a full calendar of seasonal appeals activated throughout the year.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Google Grant Expansion",
                            "description": "<p>The Google Grant account was significantly expanded to run alongside paid activity, extending reach and visibility for Guide Dogs SA/NT&#8217;s services without additional spend.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Beau's Pet Hotel",
                            "description": "<p>Campaigns were restructured around each core service category, pairing targeted search with a Performance Max campaign to capture demand across Google&#8217;s full network. Location targeting was tightened to the Adelaide catchment, negative keyword hygiene was implemented across all campaigns, and conversion tracking was updated to reflect the actions that matter most: reservations and registrations.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          }
                        ]
                      },
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "image_and_content_module",
                      "image": {
                        "ID": 2167,
                        "id": 2167,
                        "title": "5",
                        "filename": "5-scaled-1.jpg",
                        "filesize": 377652,
                        "url": "/content/images/MjAyNi8wNy81LXNjYWxlZC0x.webp",
                        "link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/guide-dogs-sem/5-2/",
                        "alt": "Yellow Labrador in an orange \"Guide Dog Training\" coat standing on a park path with tongue out, on lead.",
                        "author": "1",
                        "description": "",
                        "caption": "",
                        "name": "5-2",
                        "status": "inherit",
                        "uploaded_to": 2164,
                        "date": "2026-07-15 05:01:17",
                        "modified": "2026-07-15 05:01:17",
                        "menu_order": 0,
                        "mime_type": "image/jpeg",
                        "type": "image",
                        "subtype": "jpeg",
                        "icon": "/content/images/aHR0cHM6Ly9qcHdlYnNpdGVhcGkua2luc3RhLmNsb3VkL3dwLWluY2x1ZGVzL2ltYWdlcy9tZWRpYS9kZWZhdWx0.webp",
                        "width": 2560,
                        "height": 1278,
                        "sizes": {
                          "thumbnail": "/content/images/MjAyNi8wNy81LXNjYWxlZC0xLTE1MHgxNTA=.webp",
                          "thumbnail-width": 150,
                          "thumbnail-height": 150,
                          "medium": "/content/images/MjAyNi8wNy81LXNjYWxlZC0xLTMwMHgxNTA=.webp",
                          "medium-width": 300,
                          "medium-height": 150,
                          "medium_large": "/content/images/MjAyNi8wNy81LXNjYWxlZC0xLTc2OHgzODM=.webp",
                          "medium_large-width": 750,
                          "medium_large-height": 374,
                          "large": "/content/images/MjAyNi8wNy81LXNjYWxlZC0xLTEwMjR4NTEx.webp",
                          "large-width": 750,
                          "large-height": 374,
                          "1536x1536": "/content/images/MjAyNi8wNy81LXNjYWxlZC0xLTE1MzZ4NzY3.webp",
                          "1536x1536-width": 1536,
                          "1536x1536-height": 767,
                          "2048x2048": "/content/images/MjAyNi8wNy81LXNjYWxlZC0xLTIwNDh4MTAyMg==.webp",
                          "2048x2048-width": 2048,
                          "2048x2048-height": 1022,
                          "post-thumbnail": "/content/images/MjAyNi8wNy81LXNjYWxlZC0xLTE1Njh4Nzgz.webp",
                          "post-thumbnail-width": 1568,
                          "post-thumbnail-height": 783
                        }
                      },
                      "image_link": "",
                      "image_alignment": [
                        "left"
                      ],
                      "column_content": "<h3 class=\"text-xl\">The Results</h3>\n<ul class=\"list\">\n<li class=\"text-sm\">1,165% increase in donation revenue and 940% increase in ROAS for Guide Dogs SA/NT.</li>\n<li class=\"text-sm\">267% increase in conversions and 68% improvement in cost per acquisition for Guide Dogs SA/NT.</li>\n<li class=\"text-sm\">85% increase in reservation conversions and 37% increase in registration conversions for Beau&#8217;s Pet Hotel.</li>\n<li class=\"text-sm\">208.4% improvement in CTR for Beau&#8217;s Pet Hotel.</li>\n<li class=\"text-sm\">Brand Search and Performance Max together drove more than 75% of Beau&#8217;s Pet Hotel&#8217;s total conversions.</li>\n</ul>\n<p class=\"text-sm\">As Google continues to evolve how people search and discover organisations, JP Media is already positioning Guide Dogs SA/NT to take advantage of what&#8217;s next, ensuring the brand stays visible and relevant in an increasingly AI-driven search landscape.</p>\n",
                      "button_label": "",
                      "button_link": "",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "case_study": "",
                  "meta_title": "Guide Dogs SA/NT Case Study | JP Media",
                  "case_study_thumbnail_image": "/content/images/MjAyNi8wNy9MaXN0LVZpZXc=.webp",
                  "content_1": "",
                  "meta_description": "Growing donor and volunteer reach for Guide Dogs SA/NT through targeted digital marketing and advertising.",
                  "og_image": "/content/images/MjAyNi8wNy9ndWlkZS1kb2dzLXNlbQ==.webp",
                  "button_label": "",
                  "content_2": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 8,
                      "name": "Strategy",
                      "slug": "strategy",
                      "subcategories": []
                    },
                    {
                      "id": 5,
                      "name": "Communication",
                      "slug": "communication",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1647,
                "title": "Turner Real Estate",
                "page_url": "/turner-real-estate",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_header_module",
                      "title": "Turner Real Estate",
                      "sub_title": "",
                      "background_image": "/content/images/MjAyMS8wMy9UVVJfT2Zm.webp",
                      "background_video": false,
                      "background": "",
                      "background_properties": "",
                      "class_name": [
                        "default"
                      ],
                      "background_type": false,
                      "background_gradient": false,
                      "excerpt": "",
                      "short_excerpt": "JP Media works with Adelaide FringJP Media created a personalised communications strategy to build Turner Real Estate’s reputation as South Australia’s leading real estate agency and position them as ethical and professional industry leaders. ",
                      "button_label": "",
                      "background_image_position": "center",
                      "description": "",
                      "image": false
                    },
                    {
                      "acf_fc_layout": "two_column_module",
                      "column_1_content": "<p>Turner Real Estate tailors property solutions to individual client needs, delivering exceptional results whether their client is selling, buying, investing or renting.</p>\n<p>JP Media created a personalised communications strategy to build Turner Real Estate’s reputation as South Australia’s leading real estate agency and position them as ethical and professional industry leaders.</p>\n<p>We currently provide ongoing PR support and activity that strategically illustrates the brand’s story, agency’s revolution, company culture, and their key points of difference in local and national media, while also positioning the management team as industry experts.</p>\n",
                      "column_2_content": "<p>JP Media also supports Turner Real Estate with social media and content creation, as well as a variety of digital marketing campaigns.</p>\n<p>Our PR and communications strategies not only assist with generating genuine communication with past, current, and future clients but also illustrate the agency’s quality service offering and industry knowledge, resulting in greater trust within the property market.</p>\n",
                      "class_name": [
                        "default"
                      ],
                      "background_colour": false,
                      "background_colour_v2": false,
                      "background_colour_v3": false
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8wMy9UVVJfSG92ZXI=.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "meta_description": "Leads and visibility in a competitive property market. JP Media's digital marketing and SEM work for Turner Real Estate.",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 4,
                      "name": "Creation",
                      "slug": "creation",
                      "subcategories": []
                    },
                    {
                      "id": 5,
                      "name": "Communication",
                      "slug": "communication",
                      "subcategories": []
                    },
                    {
                      "id": 3,
                      "name": "Technology",
                      "slug": "technology",
                      "subcategories": []
                    },
                    {
                      "id": 31,
                      "name": "Digital Marketing",
                      "slug": "digital-marketing",
                      "subcategories": []
                    }
                  ]
                },
                "id": 534,
                "title": "Adelaide Central Market",
                "page_url": "/adelaide-central-market",
                "meta": {
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_navigator_module",
                      "title": "Adelaide Central Market",
                      "short_excerpt": "JP Media works with Adelaide Fringe year-round to prepare for the festival, which covers the entire city and beyond. It translates to enormous profile growth for an ever-evolving showcase of emerging arts, and is one of the many benefits of an energetic, young company with significant national reach. ",
                      "button_label": "",
                      "left_url": "",
                      "right_url": "",
                      "background": "grey",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_header_banner_module",
                      "header_banner_lhs": {
                        "title": "PR, Communications, Digital Marketing & Website",
                        "tagline": "More than a decade of integrated marketing, growing a South Australian icon.",
                        "description": "<p><span style=\"font-weight: 400;\">JP Media has worked with the Adelaide Central Market Authority (ACMA) for more than a decade, delivering PR and digital marketing alongside ongoing support for the Market&#8217;s website. Most recently, that partnership extended into evolving the Market&#8217;s online platforms ahead of its physical expansion, building on years of digital marketing and web support.</span></p>\n",
                        "buttons": []
                      },
                      "header_banner_rhs": {
                        "client_name": "Adelaide Central Market Authority",
                        "client_logo": "/content/images/MjAyNS8wNy9BQ01B.webp",
                        "services": [
                          {
                            "title": "Communications",
                            "description": [
                              {
                                "line": "Public Relations"
                              }
                            ]
                          },
                          {
                            "title": "Creation",
                            "description": [
                              {
                                "line": "Website User Interface Design"
                              }
                            ]
                          },
                          {
                            "title": "Technology",
                            "description": [
                              {
                                "line": "Website Development"
                              }
                            ]
                          },
                          {
                            "title": "Digital Marketing",
                            "description": [
                              {
                                "line": "Social Media Advertising"
                              },
                              {
                                "line": "Search Engine Marketing"
                              }
                            ]
                          }
                        ]
                      },
                      "body_text": "",
                      "background_colour": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "fullwidth_image_banner_module",
                      "heading": "One partner, a decade of growth.",
                      "subheading": "PUBLIC RELATIONS, WEBSITE DESIGN & DEVELOPMENT, DIGITAL MARKETING",
                      "text_colour": "white",
                      "link": "",
                      "background_image": "/content/images/MjAyMS8wNC9GZWF0dXJlLUJhbm5lci1zY2FsZWQ=.webp",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "objectives_and_key_points_module",
                      "class_name": [
                        "default"
                      ],
                      "content": {
                        "lhs_objectives": {
                          "heading": "Objectives",
                          "description": "<p>To grow the Adelaide Central Market&#8217;s profile as South Australia&#8217;s premier destination for locals and visitors, using digital marketing an evolving website to adapt to changing consumer behaviour in a rapidly evolving market over more than a decade.</p>\n"
                        },
                        "rhs_key_points": {
                          "heading": "Key Goals",
                          "key_points": [
                            {
                              "point": "Grow the Market's national and local profile through strategic PR."
                            },
                            {
                              "point": "Drive online sales and Click & Collect conversions through a scalable, evolving SEM and paid social strategy."
                            },
                            {
                              "point": "Deliver a modern, user-friendly website that better serves traders and visitors."
                            }
                          ]
                        }
                      },
                      "swap_lhs_&_rhs": false
                    },
                    {
                      "acf_fc_layout": "image_gallery_module",
                      "class_name": [
                        "default"
                      ],
                      "images": [
                        {
                          "image": "/content/images/MjAyMS8wNC8xLXNjYWxlZA==.webp"
                        },
                        {
                          "image": "/content/images/MjAyMS8wNC8yLXNjYWxlZA==.webp"
                        },
                        {
                          "image": "/content/images/MjAyMS8wNC8zLXNjYWxlZA==.webp"
                        },
                        {
                          "image": "/content/images/MjAyMS8wNC80LXNjYWxlZA==.webp"
                        }
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_solution_module",
                      "header": {
                        "title": "The Solution",
                        "tagline": "We provided a comprehensive approach to meet the Market’s communication needs, including a complete website redesign.",
                        "description": ""
                      },
                      "solution_points": {
                        "points": [
                          {
                            "title": "Strategic Communications",
                            "description": "<p>Ongoing PR work kept the Market visible across news, lifestyle and event coverage, reinforcing its place as more than just a shopping destination.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Website Design & Development",
                            "description": "<p>Since 2021, Google Ads and Meta strategy has raised the Market&#8217;s profile online, keeping the brand front of mind for South Australians and visitors. Campaigns supported key tourism periods, drove year-round foot traffic, and promoted home delivery during the height of COVID.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Integrated Partnership",
                            "description": "<p>Years of website support gave a real understanding of the Market&#8217;s brand, traders and audience, now shaping a full redesign built to support the Market&#8217;s next phase of growth ahead of its major expansion.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          }
                        ]
                      },
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "image_and_content_module",
                      "image": {
                        "ID": 1903,
                        "id": 1903,
                        "title": "6",
                        "filename": "6-scaled.jpg",
                        "filesize": 622445,
                        "url": "/content/images/MjAyMS8wNC82LXNjYWxlZA==.webp",
                        "link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/adelaide-central-market/attachment/6/",
                        "alt": "Couple walking hand in hand past a fresh produce stall stacked with tomatoes, cabbages and citrus at Adelaide Central Market, with the \"Central Market\" sign in the background.",
                        "author": "1",
                        "description": "",
                        "caption": "",
                        "name": "6",
                        "status": "inherit",
                        "uploaded_to": 534,
                        "date": "2026-07-15 07:04:40",
                        "modified": "2026-07-15 07:04:47",
                        "menu_order": 0,
                        "mime_type": "image/jpeg",
                        "type": "image",
                        "subtype": "jpeg",
                        "icon": "/content/images/aHR0cHM6Ly9qcHdlYnNpdGVhcGkua2luc3RhLmNsb3VkL3dwLWluY2x1ZGVzL2ltYWdlcy9tZWRpYS9kZWZhdWx0.webp",
                        "width": 2560,
                        "height": 1278,
                        "sizes": {
                          "thumbnail": "/content/images/MjAyMS8wNC82LTE1MHgxNTA=.webp",
                          "thumbnail-width": 150,
                          "thumbnail-height": 150,
                          "medium": "/content/images/MjAyMS8wNC82LTMwMHgxNTA=.webp",
                          "medium-width": 300,
                          "medium-height": 150,
                          "medium_large": "/content/images/MjAyMS8wNC82LTc2OHgzODM=.webp",
                          "medium_large-width": 750,
                          "medium_large-height": 374,
                          "large": "/content/images/MjAyMS8wNC82LTEwMjR4NTEx.webp",
                          "large-width": 750,
                          "large-height": 374,
                          "1536x1536": "/content/images/MjAyMS8wNC82LTE1MzZ4NzY3.webp",
                          "1536x1536-width": 1536,
                          "1536x1536-height": 767,
                          "2048x2048": "/content/images/MjAyMS8wNC82LTIwNDh4MTAyMw==.webp",
                          "2048x2048-width": 2048,
                          "2048x2048-height": 1023,
                          "post-thumbnail": "/content/images/MjAyMS8wNC82LTE1Njh4Nzgz.webp",
                          "post-thumbnail-width": 1568,
                          "post-thumbnail-height": 783
                        }
                      },
                      "image_link": "",
                      "image_alignment": [
                        "left"
                      ],
                      "column_content": "<h3 class=\"text-xl\"><b>The Results</b></h3>\n<ul class=\"list\">\n<li class=\"text-sm\">Secured an ASR result of ~$5 million in 2025/26.</li>\n<li class=\"text-sm\">Since 2021, Google Ads delivered an overall ROAS of 7.40, peaking in 2024, with transactions up 331% and revenue up 301% year on year.</li>\n<li class=\"text-sm\">Standout Meta Ads results over the past five years include a 5.25 ROAS across the Christmas 2025 campaign, an 8.80 ROAS during the March 2023 delivery trial, and reaching more than 250,000 people during key events like Easter and the AFL Gather Round.</li>\n<li class=\"text-sm\">JP Media is now leading the Market’s website redesign ahead of the expansion launch later in 2026.</li>\n</ul>\n",
                      "button_label": "",
                      "button_link": "",
                      "class_name": []
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8wNC9hZGVsYWlkZS1jZW50cmFsLW1hcmtldHMtbWluaXM1LTEwMjR4NjgzLTE=.webp",
                      "class_name": []
                    }
                  ],
                  "case_study": "",
                  "meta_title": "Adelaide Central Market Case Study | JP Media",
                  "content_1": "",
                  "case_study_thumbnail_image": "/content/images/MjAyMS8wNC9MaXN0LVZpZXctc2NhbGVk.webp",
                  "meta_description": "Keeping a national regulator's message clear and consistent. JP Media manages PR and social media for ACMA.",
                  "og_image": "/content/images/MjAyMS8wNC9hZGVsYWlkZS1jZW50cmFsLW1hcmtldA==.webp",
                  "content_2": "",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 3,
                      "name": "Technology",
                      "slug": "technology",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1669,
                "title": "Octossure",
                "page_url": "/octossure",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_navigator_module",
                      "title": "Octossure",
                      "short_excerpt": "JP Media works with Adelaide Fringe year-round to prepare for the festival, which covers the entire city and beyond. It translates to enormous profile growth for an ever-evolving showcase of emerging arts, and is one of the many benefits of an energetic, young company with significant national reach.",
                      "button_label": "",
                      "left_url": "",
                      "right_url": "",
                      "background": "grey",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_header_banner_module",
                      "header_banner_lhs": {
                        "title": " Digital Platform Development",
                        "tagline": "A multi-tenancy platform, streamlining federal compliance for RTOs in Australia.",
                        "description": "<p>Shiro Corp engaged JP Media to find a solution that would help Australian Registered Training Organisations (RTOs) simplify their regulatory compliance, reduce paperwork and manage time-consuming tasks.</p>\n",
                        "buttons": []
                      },
                      "header_banner_rhs": {
                        "client_name": "Octossure",
                        "client_logo": "/content/images/MjAyNS8wNi9vY3Rvc3N1cmUtbG9nbw==.webp",
                        "services": [
                          {
                            "title": "Technology",
                            "description": [
                              {
                                "line": "Software Development"
                              }
                            ]
                          }
                        ]
                      },
                      "body_text": "",
                      "background_colour": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "fullwidth_image_banner_module",
                      "heading": "RTO compliance, simplified.",
                      "subheading": "TECHNOLOGY",
                      "text_colour": "white",
                      "link": {
                        "title": "LEARN MORE ABOUT OCTOSSURE",
                        "url": "https://octossure.com.au/",
                        "target": "_blank"
                      },
                      "background_image": "/content/images/MjAyNS8wNi9PY3Jvc3VyZV9GZWF0dXJl.webp",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "objectives_and_key_points_module",
                      "class_name": [
                        "default"
                      ],
                      "content": {
                        "lhs_objectives": {
                          "heading": "Objectives",
                          "description": "<p>To build a seamless, user-centric platform to enhance the workflow of training institutes across the country.</p>\n"
                        },
                        "rhs_key_points": {
                          "heading": "Key Goals",
                          "key_points": [
                            {
                              "point": "Build a leading compliance & reporting system"
                            },
                            {
                              "point": "Enable world class data management and security"
                            },
                            {
                              "point": "Design the platform with unprecedented feature integration"
                            }
                          ]
                        }
                      },
                      "swap_lhs_&_rhs": false
                    },
                    {
                      "acf_fc_layout": "image_gallery_module",
                      "class_name": [
                        "default"
                      ],
                      "images": [
                        {
                          "image": "/content/images/MjAyNS8wNi9Hcm91cC0zODk=.webp"
                        },
                        {
                          "image": "/content/images/MjAyNS8wNi9PY3RvXzE=.webp"
                        },
                        {
                          "image": "/content/images/MjAyNS8wNi9PY3RvXzI=.webp"
                        },
                        {
                          "image": "/content/images/MjAyNC8wOS9PY3Rvc3N1cmVfMg==.webp"
                        }
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_solution_module",
                      "header": {
                        "title": "The Solution",
                        "tagline": "JP Media managed the full lifecycle of the Octossure platform, translating the client's vision into a secure and scalable SaaS solution. This project demonstrates our expertise as a leading digital agency, with the ability to provide:",
                        "description": ""
                      },
                      "solution_points": {
                        "points": [
                          {
                            "title": "Automated oversight",
                            "description": "<p>Octossure automates complex federal reporting, ending the chaos of endless paperwork, shifting standards, and non-compliance.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Enhanced performance management",
                            "description": "<p>The platform provides a unified view of compliance data, enabling RTOs to monitor and manage performance with live dashboards.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Secure and scalable design",
                            "description": "<p>Built as a multi-tenancy SaaS solution, Octossure offers an all-in-one platform that can grow with the needs of any RTO.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          }
                        ]
                      },
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "image_and_content_module",
                      "image": {
                        "ID": 1117,
                        "id": 1117,
                        "title": "Octossure1",
                        "filename": "Octossure1.webp",
                        "filesize": 164592,
                        "url": "https://jpwebsiteapi.kinsta.cloud/wp-content/uploads/2024/09/Octossure1.webp",
                        "link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/octossure/octossure1/",
                        "alt": "",
                        "author": "1",
                        "description": "",
                        "caption": "",
                        "name": "octossure1",
                        "status": "inherit",
                        "uploaded_to": 1669,
                        "date": "2024-09-23 06:12:50",
                        "modified": "2026-02-20 05:31:03",
                        "menu_order": 0,
                        "mime_type": "image/webp",
                        "type": "image",
                        "subtype": "webp",
                        "icon": "/content/images/aHR0cHM6Ly9qcHdlYnNpdGVhcGkua2luc3RhLmNsb3VkL3dwLWluY2x1ZGVzL2ltYWdlcy9tZWRpYS9kZWZhdWx0.webp",
                        "width": 1500,
                        "height": 1000,
                        "sizes": {
                          "thumbnail": "https://jpwebsiteapi.kinsta.cloud/wp-content/uploads/2024/09/Octossure1-150x150.webp",
                          "thumbnail-width": 150,
                          "thumbnail-height": 150,
                          "medium": "https://jpwebsiteapi.kinsta.cloud/wp-content/uploads/2024/09/Octossure1-300x200.webp",
                          "medium-width": 300,
                          "medium-height": 200,
                          "medium_large": "https://jpwebsiteapi.kinsta.cloud/wp-content/uploads/2024/09/Octossure1-768x512.webp",
                          "medium_large-width": 750,
                          "medium_large-height": 500,
                          "large": "https://jpwebsiteapi.kinsta.cloud/wp-content/uploads/2024/09/Octossure1-1024x683.webp",
                          "large-width": 750,
                          "large-height": 500,
                          "1536x1536": "https://jpwebsiteapi.kinsta.cloud/wp-content/uploads/2024/09/Octossure1.webp",
                          "1536x1536-width": 1500,
                          "1536x1536-height": 1000,
                          "2048x2048": "https://jpwebsiteapi.kinsta.cloud/wp-content/uploads/2024/09/Octossure1.webp",
                          "2048x2048-width": 1500,
                          "2048x2048-height": 1000,
                          "post-thumbnail": "https://jpwebsiteapi.kinsta.cloud/wp-content/uploads/2024/09/Octossure1.webp",
                          "post-thumbnail-width": 1500,
                          "post-thumbnail-height": 1000
                        }
                      },
                      "image_link": "",
                      "image_alignment": [
                        "right"
                      ],
                      "column_content": "<h3 class=\"text-xl\">Project Feature</h3>\n<p><span style=\"font-weight: 400;\">The Octossure platform includes a comprehensive suite of features including:</span></p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-time reporting dashboards showing compliance status in seconds</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automated data validation and routine checks</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User-friendly interface for easy navigation in one place</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Secure data management and access controls</span></li>\n</ul>\n",
                      "button_label": "",
                      "button_link": "",
                      "class_name": [
                        "margin-bottom"
                      ]
                    },
                    {
                      "acf_fc_layout": "video_embed_module",
                      "video_url": "",
                      "video_file": {
                        "ID": 1857,
                        "id": 1857,
                        "title": "Octo",
                        "filename": "Octo.mp4",
                        "filesize": 1215306,
                        "url": "https://jpwebsiteapi.kinsta.cloud/wp-content/uploads/2025/06/Octo.mp4",
                        "link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/octossure/octo/",
                        "alt": "",
                        "author": "1",
                        "description": "",
                        "caption": "",
                        "name": "octo",
                        "status": "inherit",
                        "uploaded_to": 1669,
                        "date": "2026-07-14 07:14:11",
                        "modified": "2026-07-14 07:14:11",
                        "menu_order": 0,
                        "mime_type": "video/mp4",
                        "type": "video",
                        "subtype": "mp4",
                        "icon": "/content/images/aHR0cHM6Ly9qcHdlYnNpdGVhcGkua2luc3RhLmNsb3VkL3dwLWluY2x1ZGVzL2ltYWdlcy9tZWRpYS92aWRlbw==.webp",
                        "width": 1306,
                        "height": 1080
                      }
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "https://jpwebsiteapi.kinsta.cloud/wp-content/uploads/2024/09/Octossure.webp",
                      "class_name": [
                        "margin-top"
                      ]
                    }
                  ],
                  "case_study": "",
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "case_study_thumbnail_image": false,
                  "meta_description": "A clear identity in the crowded tech startup space, built through JP Media's brand and digital work for Octossure.",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 4,
                      "name": "Creation",
                      "slug": "creation",
                      "subcategories": []
                    },
                    {
                      "id": 31,
                      "name": "Digital Marketing",
                      "slug": "digital-marketing",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1848,
                "title": "Chef Works Website",
                "page_url": "/chef-works-website",
                "meta": {
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_navigator_module",
                      "title": "Chef Works Australia",
                      "short_excerpt": "",
                      "button_label": "",
                      "left_url": "",
                      "right_url": "",
                      "background": "grey",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_header_banner_module",
                      "header_banner_lhs": {
                        "title": "Website UX/UI Design",
                        "tagline": "Creating a customer-centric digital experience for Australia’s leading uniform brand.",
                        "description": "<p>The UI and UX of the website was designed to mirror the brand styling, acting as the primary destination for JP Media’s <a href=\"http://jp-website-frontend-staging.s3-website-ap-southeast-2.amazonaws.com/case-study/chef-works-marketing\">digital marketing</a> strategy for Chef Works Australia.</p>\n<p>Australia’s leading hospitality uniform brand, Chef Works Australia, entrusted JP Media to develop a new, modern, and customer-centric UX and UI design for its website.</p>\n",
                        "buttons": []
                      },
                      "header_banner_rhs": {
                        "client_name": "Chef Works Australia",
                        "client_logo": "/content/images/MjAyNS8wNy9DaGVmV29ya3M=.webp",
                        "services": [
                          {
                            "title": "Creation",
                            "description": [
                              {
                                "line": "Website UI Design"
                              }
                            ]
                          },
                          {
                            "title": "Digital Marketing",
                            "description": [
                              {
                                "line": "SEO"
                              }
                            ]
                          }
                        ]
                      },
                      "body_text": "",
                      "background_colour": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "fullwidth_image_banner_module",
                      "heading": "A fresh look for Australia's leading hospitality uniform brand.",
                      "subheading": "CREATION, MEDIA",
                      "text_colour": "white",
                      "link": {
                        "title": "CHECK OUT CHEF WORKS AUSTRALIA",
                        "url": "https://chefworks.com.au/",
                        "target": "_blank"
                      },
                      "background_image": "/content/images/MjAyNi8wNS9DVy1XZWItRmVhdHVyZS1CYW5uZXItc2NhbGVkLTE=.webp",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "objectives_and_key_points_module",
                      "class_name": [
                        "default"
                      ],
                      "content": {
                        "lhs_objectives": {
                          "heading": "Objective",
                          "description": "<p>To develop a new, modern, and customer-centric UX and UI design for the Chef Works Australia website that balances e-commerce functionality with brand storytelling.</p>\n"
                        },
                        "rhs_key_points": {
                          "heading": "Key Goals",
                          "key_points": [
                            {
                              "point": "Elevate the look and feel of the brand while preserving its international recognition."
                            },
                            {
                              "point": "Pair brand storytelling with online sales to enhance the digital experience."
                            },
                            {
                              "point": "Provide a unique and custom style for the Australian market."
                            }
                          ]
                        }
                      },
                      "swap_lhs_&_rhs": false
                    },
                    {
                      "acf_fc_layout": "image_gallery_module",
                      "class_name": [
                        "default"
                      ],
                      "images": [
                        {
                          "image": "/content/images/MjAyNi8wNS9DVy1XZWItMS1zY2FsZWQtMQ==.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNS9DVy1XZWItMi1zY2FsZWQtMQ==.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNS9DVy1XZWItMy1zY2FsZWQtMQ==.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNS9DVy1XZWItNC1zY2FsZWQtMQ==.webp"
                        }
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_solution_module",
                      "header": {
                        "title": "The Solution",
                        "tagline": "Our approach was to balance functionality and user-centric design to produce an easy-to-use, logically structured, and beautifully designed experience. The new website involved:",
                        "description": ""
                      },
                      "solution_points": {
                        "points": [
                          {
                            "title": "Custom Brand Elements",
                            "description": "<p>We created a suite of custom hand-illustrated sketches and e-commerce icons with product USPs.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Streamlined Digital Experience",
                            "description": "<p>The UX and UI design provides a seamless user journey to accommodate a chef’s busy lifestyle.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Balanced Functionality and Storytelling",
                            "description": "<p>Integrating the functionality of a large-scale e-commerce site paired with brand story to resonate with customers.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          }
                        ]
                      },
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "image_and_content_module",
                      "image": {
                        "ID": 1805,
                        "id": 1805,
                        "title": "CW Web-5",
                        "filename": "CW-Web-5-scaled-1.jpg",
                        "filesize": 331191,
                        "url": "/content/images/MjAyNi8wNS9DVy1XZWItNS1zY2FsZWQtMQ==.webp",
                        "link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/chef-works-website/cw-web-5-2/",
                        "alt": "",
                        "author": "1",
                        "description": "",
                        "caption": "",
                        "name": "cw-web-5-2",
                        "status": "inherit",
                        "uploaded_to": 1848,
                        "date": "2026-05-27 05:26:22",
                        "modified": "2026-05-27 05:26:22",
                        "menu_order": 0,
                        "mime_type": "image/jpeg",
                        "type": "image",
                        "subtype": "jpeg",
                        "icon": "/content/images/aHR0cHM6Ly9qcHdlYnNpdGVhcGkua2luc3RhLmNsb3VkL3dwLWluY2x1ZGVzL2ltYWdlcy9tZWRpYS9kZWZhdWx0.webp",
                        "width": 2560,
                        "height": 1278,
                        "sizes": {
                          "thumbnail": "/content/images/MjAyNi8wNS9DVy1XZWItNS1zY2FsZWQtMS0xNTB4MTUw.webp",
                          "thumbnail-width": 150,
                          "thumbnail-height": 150,
                          "medium": "/content/images/MjAyNi8wNS9DVy1XZWItNS1zY2FsZWQtMS0zMDB4MTUw.webp",
                          "medium-width": 300,
                          "medium-height": 150,
                          "medium_large": "/content/images/MjAyNi8wNS9DVy1XZWItNS1zY2FsZWQtMS03Njh4Mzgz.webp",
                          "medium_large-width": 750,
                          "medium_large-height": 374,
                          "large": "/content/images/MjAyNi8wNS9DVy1XZWItNS1zY2FsZWQtMS0xMDI0eDUxMQ==.webp",
                          "large-width": 750,
                          "large-height": 374,
                          "1536x1536": "/content/images/MjAyNi8wNS9DVy1XZWItNS1zY2FsZWQtMS0xNTM2eDc2Nw==.webp",
                          "1536x1536-width": 1536,
                          "1536x1536-height": 767,
                          "2048x2048": "/content/images/MjAyNi8wNS9DVy1XZWItNS1zY2FsZWQtMS0yMDQ4eDEwMjI=.webp",
                          "2048x2048-width": 2048,
                          "2048x2048-height": 1022,
                          "post-thumbnail": "/content/images/MjAyNi8wNS9DVy1XZWItNS1zY2FsZWQtMS0xNTY4eDc4Mw==.webp",
                          "post-thumbnail-width": 1568,
                          "post-thumbnail-height": 783
                        }
                      },
                      "image_link": "",
                      "image_alignment": [
                        "right",
                        "left"
                      ],
                      "column_content": "<h3 class=\"text-xl\">Project Feature</h3>\n<p class=\"label-md\">The Chef Works Australia UX/UI design included a comprehensive suite of features including:&lt;/p</p>\n<ul class=\"list\">\n<li class=\"text-sm\">A custom-extended brand colour palette</li>\n<li class=\"text-sm\">Hand-illustrated sketches representing culinary concepts</li>\n<li class=\"text-sm\">A suite of custom e-commerce icons</li>\n<li class=\"text-sm\">Real-time reporting dashboards</li>\n</ul>\n",
                      "button_label": "",
                      "button_link": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyNi8wNS9DVy1XZWItTGlzdC1WaWV3LXNjYWxlZC0x.webp",
                      "class_name": []
                    }
                  ],
                  "case_study": "",
                  "meta_title": "Chef Works Australia Website Case Study | JP Media",
                  "case_study_thumbnail_image": "/content/images/MjAyNi8wNS9DVy1XZWItTGlzdC1WaWV3LXNjYWxlZC0x.webp",
                  "content_1": "",
                  "meta_description": "A new website built to perform, not just look good, for fast-growing hospitality brand Chef Works Australia.",
                  "og_image": "/content/images/MjAyNS8xMS9jaGVmLXdvcmtzLXdlYnNpdGU=.webp",
                  "button_label": "",
                  "content_2": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 4,
                      "name": "Creation",
                      "slug": "creation",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1676,
                "title": "Sagle",
                "page_url": "/sagle",
                "meta": {
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_navigator_module",
                      "title": "Sagle",
                      "short_excerpt": "",
                      "button_label": "",
                      "left_url": "",
                      "right_url": "",
                      "background": "grey",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_header_banner_module",
                      "header_banner_lhs": {
                        "title": "Shaping Brand Identity",
                        "tagline": "Crafting a versatile brand for a new era of commercial construction.",
                        "description": "<p>When Sagle Constructions embarked on a new era under sole ownership in 2023, they sought a brand identity that truly reflected its leadership and future ambitions.</p>\n",
                        "buttons": []
                      },
                      "header_banner_rhs": {
                        "client_name": "Sagle Construction",
                        "client_logo": "/content/images/MjAyNS8wNy9TQUdMRQ==.webp",
                        "services": [
                          {
                            "title": "Creation",
                            "description": [
                              {
                                "line": "Branding"
                              },
                              {
                                "line": "Graphic Design"
                              }
                            ]
                          }
                        ]
                      },
                      "body_text": "",
                      "background_colour": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "fullwidth_image_banner_module",
                      "heading": "Building the foundations for future growth.",
                      "subheading": "CREATION",
                      "text_colour": "white",
                      "link": "",
                      "background_image": "/content/images/MjAyNS8wNy9TYWdsZS1GZWF0dXJlLUJhbm5lci1zY2FsZWQ=.webp",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "objectives_and_key_points_module",
                      "class_name": [
                        "default"
                      ],
                      "content": {
                        "lhs_objectives": {
                          "heading": "Objectives",
                          "description": "<p>To create a comprehensive brand identity that reinforces Sagle&#8217;s new direction and future ambitions as a leader in commercial construction</p>\n"
                        },
                        "rhs_key_points": {
                          "heading": "Key Goals",
                          "key_points": [
                            {
                              "point": "Build a functional and dynamic visual system"
                            },
                            {
                              "point": "Create a flexible identity that can delineate different business streams"
                            },
                            {
                              "point": "Design for seamless application across all media, from large-scale signage to business cards"
                            }
                          ]
                        }
                      },
                      "swap_lhs_&_rhs": false
                    },
                    {
                      "acf_fc_layout": "image_gallery_module",
                      "class_name": [
                        "default"
                      ],
                      "images": [
                        {
                          "image": "/content/images/MjAyNS8wNy9TYWdsZS0xLXNjYWxlZA==.webp"
                        },
                        {
                          "image": "/content/images/MjAyNS8wNy9TYWdsZS0yLXNjYWxlZA==.webp"
                        },
                        {
                          "image": "/content/images/MjAyNS8wNy9TYWdsZS0zLXNjYWxlZA==.webp"
                        },
                        {
                          "image": "/content/images/MjAyNS8wNy9TYWdsZS00LXNjYWxlZA==.webp"
                        }
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_solution_module",
                      "header": {
                        "title": "The Solution",
                        "tagline": "JP Media partnered with Sagle to develop a comprehensive brand identity, including a distinctive campaign and visually compelling graphic design elements, providing:",
                        "description": ""
                      },
                      "solution_points": {
                        "points": [
                          {
                            "title": "Holistic Brand Reinforcement",
                            "description": "<p>We meticulously crafted a brand identity that reinforced Sagle&#8217;s core values of collaboration for all stakeholders</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Versatile Application",
                            "description": "<p>The new visual system was designed to perform seamlessly across all mediums, from extensive business documents to social media</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Seamless Business Stream Delineation",
                            "description": "<p>The dynamic visual system, with interchangeable shapes and a multi-color palette, clearly delineates different business streams</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          }
                        ]
                      },
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "image_and_content_module",
                      "image": {
                        "ID": 1789,
                        "id": 1789,
                        "title": "Sagle-5",
                        "filename": "Sagle-5-scaled.jpg",
                        "filesize": 652208,
                        "url": "/content/images/MjAyNS8wNy9TYWdsZS01LXNjYWxlZA==.webp",
                        "link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/sagle/sagle-5/",
                        "alt": "",
                        "author": "1",
                        "description": "",
                        "caption": "",
                        "name": "sagle-5",
                        "status": "inherit",
                        "uploaded_to": 1676,
                        "date": "2026-06-15 05:38:08",
                        "modified": "2026-06-15 05:38:08",
                        "menu_order": 0,
                        "mime_type": "image/jpeg",
                        "type": "image",
                        "subtype": "jpeg",
                        "icon": "/content/images/aHR0cHM6Ly9qcHdlYnNpdGVhcGkua2luc3RhLmNsb3VkL3dwLWluY2x1ZGVzL2ltYWdlcy9tZWRpYS9kZWZhdWx0.webp",
                        "width": 2560,
                        "height": 1278,
                        "sizes": {
                          "thumbnail": "/content/images/MjAyNS8wNy9TYWdsZS01LTE1MHgxNTA=.webp",
                          "thumbnail-width": 150,
                          "thumbnail-height": 150,
                          "medium": "/content/images/MjAyNS8wNy9TYWdsZS01LTMwMHgxNTA=.webp",
                          "medium-width": 300,
                          "medium-height": 150,
                          "medium_large": "/content/images/MjAyNS8wNy9TYWdsZS01LTc2OHgzODM=.webp",
                          "medium_large-width": 750,
                          "medium_large-height": 374,
                          "large": "/content/images/MjAyNS8wNy9TYWdsZS01LTEwMjR4NTEx.webp",
                          "large-width": 750,
                          "large-height": 374,
                          "1536x1536": "/content/images/MjAyNS8wNy9TYWdsZS01LTE1MzZ4NzY3.webp",
                          "1536x1536-width": 1536,
                          "1536x1536-height": 767,
                          "2048x2048": "/content/images/MjAyNS8wNy9TYWdsZS01LTIwNDh4MTAyMw==.webp",
                          "2048x2048-width": 2048,
                          "2048x2048-height": 1023,
                          "post-thumbnail": "/content/images/MjAyNS8wNy9TYWdsZS01LTE1Njh4Nzgz.webp",
                          "post-thumbnail-width": 1568,
                          "post-thumbnail-height": 783
                        }
                      },
                      "image_link": "",
                      "image_alignment": [
                        "right"
                      ],
                      "column_content": "<p class=\"text-md\">The result? We provided Sagle with a comprehensive suite of brand collateral that is designed to grow with their expansion, including:&lt;/p</p>\n<ul class=\"list\">\n<li class=\"text-sm\">Full suite of brand applications</li>\n<li class=\"text-sm\">Email signatures and business cards</li>\n<li class=\"text-sm\">Business document templates</li>\n<li class=\"text-sm\">Large-scale signage</li>\n<li class=\"text-sm\">Special 25th-anniversary logo and assets</li>\n</ul>\n",
                      "button_label": "",
                      "button_link": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyNS8wNy9TQUcwMDU4U2FnbGVIUUNvbXBsZXRpb25fNTM4NQ==.webp",
                      "class_name": []
                    }
                  ],
                  "case_study": "",
                  "case_study_thumbnail_image": "/content/images/MjAyNS8wNy9TYWdsZS1MaXN0LVZpZXctc2NhbGVk.webp",
                  "content_1": "",
                  "button_label": "",
                  "content_2": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 8,
                      "name": "Strategy",
                      "slug": "strategy",
                      "subcategories": []
                    },
                    {
                      "id": 4,
                      "name": "Creation",
                      "slug": "creation",
                      "subcategories": []
                    },
                    {
                      "id": 31,
                      "name": "Digital Marketing",
                      "slug": "digital-marketing",
                      "subcategories": []
                    },
                    {
                      "id": 32,
                      "name": "Content Production",
                      "slug": "content-production",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1673,
                "title": "Flinders Gin",
                "page_url": "/flinders-gin-2",
                "meta": {
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_navigator_module",
                      "title": "Flinders Gin",
                      "short_excerpt": "",
                      "button_label": "",
                      "left_url": "",
                      "right_url": "",
                      "background": "grey",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_header_banner_module",
                      "header_banner_lhs": {
                        "title": "Integrated Brand Marketing & Management",
                        "tagline": "Elevating a local favourite to a global brand",
                        "description": "",
                        "buttons": []
                      },
                      "header_banner_rhs": {
                        "client_name": "Flinders Gin",
                        "client_logo": "/content/images/MjAyNS8wNy9GbGluZGVycy1TcGlyaXRz.webp",
                        "services": [
                          {
                            "title": "Strategy",
                            "description": [
                              {
                                "line": "Branding"
                              },
                              {
                                "line": "Marketing"
                              }
                            ]
                          },
                          {
                            "title": "Creation",
                            "description": [
                              {
                                "line": "Graphic Design"
                              },
                              {
                                "line": "Website UI Design"
                              }
                            ]
                          },
                          {
                            "title": "Content Production",
                            "description": [
                              {
                                "line": "Videography"
                              },
                              {
                                "line": "Photography"
                              }
                            ]
                          }
                        ]
                      },
                      "body_text": "",
                      "background_colour": "",
                      "class_name": [
                        "margin-bottom-small",
                        "margin-top-none"
                      ]
                    },
                    {
                      "acf_fc_layout": "fullwidth_image_banner_module",
                      "heading": "Gin with a story, beautifully told",
                      "subheading": "CONTENT PRODUCTION, CREATION, MEDIA & STRATEGY",
                      "text_colour": "white",
                      "link": {
                        "title": "LEARN MORE ABOUT FLINDERS GIN",
                        "url": "https://www.flindersgin.com.au/",
                        "target": "_blank"
                      },
                      "background_image": "/content/images/MjAyNS8wNi9GbGluZGVyc19GZWF0dXJl.webp",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "objectives_and_key_points_module",
                      "class_name": [
                        "margin-bottom-small",
                        "margin-top-small"
                      ],
                      "content": {
                        "lhs_objectives": {
                          "heading": "Objectives",
                          "description": "<p>To redefine Flinders Gin&#8217;s digital presence, creating a website that supports business growth while telling a compelling human story that resonates with customers</p>\n"
                        },
                        "rhs_key_points": {
                          "heading": "Key Goals",
                          "key_points": [
                            {
                              "point": "Support the brand's rapid local and international expansion"
                            },
                            {
                              "point": "Lean into regional character and authenticity with a refreshed visual strategy"
                            },
                            {
                              "point": "Rework the website's structure, content hierarchy, and UI"
                            }
                          ]
                        }
                      },
                      "swap_lhs_&_rhs": false
                    },
                    {
                      "acf_fc_layout": "image_gallery_module",
                      "class_name": [
                        "default"
                      ],
                      "images": [
                        {
                          "image": "/content/images/MjAyNS8wNi9GbGluZGVyc0dpbl8tNjM=.webp"
                        },
                        {
                          "image": "/content/images/MjAyNS8wNi9Qb3N0ZXJfT25fVGhlX1dhbGxfTW9ja3VwXzFfd2Vi.webp"
                        },
                        {
                          "image": "/content/images/MjAyNS8wNi9GbGluZGVyc0dpbl8tOTE=.webp"
                        },
                        {
                          "image": "/content/images/MjAyNS8wNi9GbGluZGVyc0dpbl8tODg=.webp"
                        }
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_solution_module",
                      "header": {
                        "title": "The Solution",
                        "tagline": "JP Media led a comprehensive reimagining of the Flinders Gin website, creating an intuitive and immersive experience that showcases the brand's warmth and personality. This consistent approach was key to supporting the brand's rapid expansion both locally and internationally. This project demonstrates our expertise in:",
                        "description": ""
                      },
                      "solution_points": {
                        "points": [
                          {
                            "title": "Strategic Digital Execution",
                            "description": "<p>We re-worked the website&#8217;s structure and UI to create a seamless, technology-led experience that shapes customer behaviour</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Authentic Visual Storytelling",
                            "description": "<p>A visual strategy, including premium product photography, was implemented to reflect the warmth, quality, and personality of the Flinders Gin brand</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Integrated Growth Support",
                            "description": "<p>The website&#8217;s new design and functionality were built to support the brand&#8217;s rapid expansion and long-term business growth</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          }
                        ]
                      },
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "image_and_content_module",
                      "image": {
                        "ID": 1447,
                        "id": 1447,
                        "title": "flinders gin mockup - blue background",
                        "filename": "flinders-gin-mockup-blue-background.png",
                        "filesize": 3577123,
                        "url": "/content/images/MjAyNS8wNi9mbGluZGVycy1naW4tbW9ja3VwLWJsdWUtYmFja2dyb3VuZA==.webp",
                        "link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/flinders-gin-2/flinders-gin-mockup-blue-background/",
                        "alt": "",
                        "author": "1",
                        "description": "",
                        "caption": "",
                        "name": "flinders-gin-mockup-blue-background",
                        "status": "inherit",
                        "uploaded_to": 1673,
                        "date": "2025-06-26 03:02:48",
                        "modified": "2026-05-13 03:38:18",
                        "menu_order": 0,
                        "mime_type": "image/png",
                        "type": "image",
                        "subtype": "png",
                        "icon": "/content/images/aHR0cHM6Ly9qcHdlYnNpdGVhcGkua2luc3RhLmNsb3VkL3dwLWluY2x1ZGVzL2ltYWdlcy9tZWRpYS9kZWZhdWx0.webp",
                        "width": 4000,
                        "height": 2800,
                        "sizes": {
                          "thumbnail": "/content/images/MjAyNS8wNi9mbGluZGVycy1naW4tbW9ja3VwLWJsdWUtYmFja2dyb3VuZC0xNTB4MTUw.webp",
                          "thumbnail-width": 150,
                          "thumbnail-height": 150,
                          "medium": "/content/images/MjAyNS8wNi9mbGluZGVycy1naW4tbW9ja3VwLWJsdWUtYmFja2dyb3VuZC0zMDB4MjEw.webp",
                          "medium-width": 300,
                          "medium-height": 210,
                          "medium_large": "/content/images/MjAyNS8wNi9mbGluZGVycy1naW4tbW9ja3VwLWJsdWUtYmFja2dyb3VuZC03Njh4NTM4.webp",
                          "medium_large-width": 750,
                          "medium_large-height": 525,
                          "large": "/content/images/MjAyNS8wNi9mbGluZGVycy1naW4tbW9ja3VwLWJsdWUtYmFja2dyb3VuZC0xMDI0eDcxNw==.webp",
                          "large-width": 750,
                          "large-height": 525,
                          "1536x1536": "/content/images/MjAyNS8wNi9mbGluZGVycy1naW4tbW9ja3VwLWJsdWUtYmFja2dyb3VuZC0xNTM2eDEwNzU=.webp",
                          "1536x1536-width": 1536,
                          "1536x1536-height": 1075,
                          "2048x2048": "/content/images/MjAyNS8wNi9mbGluZGVycy1naW4tbW9ja3VwLWJsdWUtYmFja2dyb3VuZC0yMDQ4eDE0MzQ=.webp",
                          "2048x2048-width": 2048,
                          "2048x2048-height": 1434,
                          "post-thumbnail": "/content/images/MjAyNS8wNi9mbGluZGVycy1naW4tbW9ja3VwLWJsdWUtYmFja2dyb3VuZC0xNTY4eDEwOTg=.webp",
                          "post-thumbnail-width": 1568,
                          "post-thumbnail-height": 1098
                        }
                      },
                      "image_link": "",
                      "image_alignment": [
                        "right"
                      ],
                      "column_content": "<h3 class='text-xl'>\nProject Feature<br />\n</h3>\n<p class='text-md'>The Flinders Gin website redesign includes a comprehensive suite of features:</p\n\n\n<ul class='list'>\n<li class='text-sm'>A complete restructuring of the website&#8217;s content and hierarchy</li>\n<li class='text-sm'>An intuitive and immersive user interface</li>\n<li class='text-sm'>A suite of premium product photography</li>\n</ul>\n",
                      "button_label": "",
                      "button_link": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyNS8wNi9GbGluZGVyc0dpbl8tNDc=.webp",
                      "class_name": []
                    }
                  ],
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 8,
                      "name": "Strategy",
                      "slug": "strategy",
                      "subcategories": []
                    },
                    {
                      "id": 31,
                      "name": "Digital Marketing",
                      "slug": "digital-marketing",
                      "subcategories": []
                    }
                  ]
                },
                "id": 2174,
                "title": "RunDNA",
                "page_url": "/rundna",
                "meta": {
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_navigator_module",
                      "title": "RunDNA",
                      "short_excerpt": "",
                      "button_label": "",
                      "left_url": "",
                      "right_url": "",
                      "background": "grey",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_header_banner_module",
                      "header_banner_lhs": {
                        "title": "Social Media Advertising",
                        "tagline": "From a standing start to a ROAS of 14 in four months, for a premier Adelaide running retailer.",
                        "description": "",
                        "buttons": []
                      },
                      "header_banner_rhs": {
                        "client_name": "RunDNA",
                        "client_logo": false,
                        "services": [
                          {
                            "title": "Strategy",
                            "description": [
                              {
                                "line": "Paid Social Media Strategy"
                              }
                            ]
                          },
                          {
                            "title": "Digital Marketing",
                            "description": [
                              {
                                "line": "Social Media Advertising"
                              },
                              {
                                "line": "Social Media Design"
                              }
                            ]
                          }
                        ]
                      },
                      "body_text": "",
                      "background_colour": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "fullwidth_image_banner_module",
                      "heading": "Built for runners. Optimised for results.",
                      "subheading": "STRATEGY & DIGITAL MARKETING",
                      "text_colour": "white",
                      "link": "",
                      "background_image": "/content/images/MjAyNi8wNy9GZWF0dXJlLUJhbm5lcg==.webp",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "objectives_and_key_points_module",
                      "class_name": [
                        "default"
                      ],
                      "content": {
                        "lhs_objectives": {
                          "heading": "Objectives",
                          "description": "<p>To grow online sales and improve return on ad spend for RunDNA through a targeted, performance-focused Meta Ads strategy.</p>\n"
                        },
                        "rhs_key_points": {
                          "heading": "Key Goals",
                          "key_points": [
                            {
                              "point": "Build awareness and reach for RunDNA's core audience of serious and recreational runners, establishing recognition for a new brand built on an established foundation in the Australian running community."
                            },
                            {
                              "point": "Increase online revenue and improve ROAS through paid social, while maintaining sustainable ad spend."
                            },
                            {
                              "point": "Build a scalable campaign structure that could grow alongside the business."
                            }
                          ]
                        }
                      },
                      "swap_lhs_&_rhs": false
                    },
                    {
                      "acf_fc_layout": "image_gallery_module",
                      "class_name": [
                        "default"
                      ],
                      "images": [
                        {
                          "image": "/content/images/MjAyNi8wNy8xLTEtc2NhbGVkLTE=.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNy8yLTE=.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNy8zLTE=.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNy80LTEtc2NhbGVkLTE=.webp"
                        }
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_solution_module",
                      "header": {
                        "title": "The Solution",
                        "tagline": "JP Media partnered with RunDNA to lead the strategic direction, implementation and management of their Meta advertising, building a scalable, performance-led foundation for a new brand entering a competitive market.",
                        "description": ""
                      },
                      "solution_points": {
                        "points": [
                          {
                            "title": "Campaign Foundations",
                            "description": "<p>Campaigns launched in late March 2025, with the initial focus on understanding the account, the audience and what the early data was telling us.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Advantage+ and Performance Scaling",
                            "description": "<p>As the account matured, strategy shifted to Meta&#8217;s Advantage+ capabilities, giving the algorithm the data and creative it needed to find the right buyers. ROAS climbed from 12.7 in May to 14.11 by June, supported by progressive budget scaling that grew volume without destabilising performance.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Creative and Campaign Structure",
                            "description": "<p>Campaigns were built around RunDNA&#8217;s core product pillars, including new arrivals, signature collections and key retail moments like EOFY and stocktake sales, with creative and copy tailored to runners and refreshed regularly to keep engagement strong.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          }
                        ]
                      },
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "image_and_content_module",
                      "image": {
                        "ID": 2181,
                        "id": 2181,
                        "title": "5",
                        "filename": "5-1-scaled-1.jpg",
                        "filesize": 281202,
                        "url": "/content/images/MjAyNi8wNy81LTEtc2NhbGVkLTE=.webp",
                        "link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/rundna/5-3/",
                        "alt": "Close-up of a runner's feet in white and teal Nike ZoomX shoes standing on a path near the water.",
                        "author": "1",
                        "description": "",
                        "caption": "",
                        "name": "5-3",
                        "status": "inherit",
                        "uploaded_to": 2174,
                        "date": "2026-07-15 05:22:09",
                        "modified": "2026-07-15 05:22:09",
                        "menu_order": 0,
                        "mime_type": "image/jpeg",
                        "type": "image",
                        "subtype": "jpeg",
                        "icon": "/content/images/aHR0cHM6Ly9qcHdlYnNpdGVhcGkua2luc3RhLmNsb3VkL3dwLWluY2x1ZGVzL2ltYWdlcy9tZWRpYS9kZWZhdWx0.webp",
                        "width": 2560,
                        "height": 1278,
                        "sizes": {
                          "thumbnail": "/content/images/MjAyNi8wNy81LTEtc2NhbGVkLTEtMTUweDE1MA==.webp",
                          "thumbnail-width": 150,
                          "thumbnail-height": 150,
                          "medium": "/content/images/MjAyNi8wNy81LTEtc2NhbGVkLTEtMzAweDE1MA==.webp",
                          "medium-width": 300,
                          "medium-height": 150,
                          "medium_large": "/content/images/MjAyNi8wNy81LTEtc2NhbGVkLTEtNzY4eDM4Mw==.webp",
                          "medium_large-width": 750,
                          "medium_large-height": 374,
                          "large": "/content/images/MjAyNi8wNy81LTEtc2NhbGVkLTEtMTAyNHg1MTE=.webp",
                          "large-width": 750,
                          "large-height": 374,
                          "1536x1536": "/content/images/MjAyNi8wNy81LTEtc2NhbGVkLTEtMTUzNng3Njc=.webp",
                          "1536x1536-width": 1536,
                          "1536x1536-height": 767,
                          "2048x2048": "/content/images/MjAyNi8wNy81LTEtc2NhbGVkLTEtMjA0OHgxMDIy.webp",
                          "2048x2048-width": 2048,
                          "2048x2048-height": 1022,
                          "post-thumbnail": "/content/images/MjAyNi8wNy81LTEtc2NhbGVkLTEtMTU2OHg3ODM=.webp",
                          "post-thumbnail-width": 1568,
                          "post-thumbnail-height": 783
                        }
                      },
                      "image_link": "",
                      "image_alignment": [
                        "left"
                      ],
                      "column_content": "<h3 class=\"text-xl\">The Results</h3>\n<p class=\"text-sm\">March to June 2025</p>\n<ul class=\"list\">\n<li class=\"text-sm\">ROAS of 14.11 achieved by June 2025.</li>\n<li class=\"text-sm\">396% ROAS improvement from April to June.</li>\n</ul>\n",
                      "button_label": "",
                      "button_link": "",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "case_study": "",
                  "case_study_thumbnail_image": "/content/images/MjAyNi8wNy9MaXN0LVZpZXctMQ==.webp",
                  "content_1": "",
                  "button_label": "",
                  "content_2": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 4,
                      "name": "Creation",
                      "slug": "creation",
                      "subcategories": []
                    },
                    {
                      "id": 3,
                      "name": "Technology",
                      "slug": "technology",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1672,
                "title": "Fertility Collective",
                "page_url": "/fertility-collective",
                "meta": {
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_navigator_module",
                      "title": "Fertility  Collective",
                      "short_excerpt": "",
                      "button_label": "",
                      "left_url": "",
                      "right_url": "",
                      "background": "grey",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_header_banner_module",
                      "header_banner_lhs": {
                        "title": "Membership Portal",
                        "tagline": "Creating a secure and supportive online community",
                        "description": "<p>JP Media was selected to design and build the Fertility Collective&#8217;s secure online member platform, an exclusive online community to support individuals and couples navigating fertility challenges. Leveraging our user-centric design expertise, we created a seamless and supportive user experience that provides members-only access to a wealth of resources and interactive features</p>\n",
                        "buttons": []
                      },
                      "header_banner_rhs": {
                        "client_name": "Fertility Collective",
                        "client_logo": "/content/images/MjAyNS8wNS9GQy1sb2dv.webp",
                        "services": [
                          {
                            "title": "Creation",
                            "description": [
                              {
                                "line": "Website UI Design"
                              }
                            ]
                          },
                          {
                            "title": "Technology",
                            "description": [
                              {
                                "line": "Website Development"
                              }
                            ]
                          }
                        ]
                      },
                      "body_text": "",
                      "background_colour": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "fullwidth_image_banner_module",
                      "heading": "Nurturing a community of hope and support",
                      "subheading": "Website  UI Design",
                      "text_colour": "white",
                      "link": "",
                      "background_image": "/content/images/MjAyNS8wNS9GcmFtZS0xOTU=.webp",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "objectives_and_key_points_module",
                      "class_name": [
                        "default"
                      ],
                      "content": {
                        "lhs_objectives": {
                          "heading": "Objectives",
                          "description": "<p>To design and build a secure online platform that provides a supportive community and a wealth of resources for individuals and couples on their fertility journey</p>\n"
                        },
                        "rhs_key_points": {
                          "heading": "Key Goals",
                          "key_points": [
                            {
                              "point": "Design and build a secure online platform"
                            },
                            {
                              "point": "Leverage user-centric design to create a seamless user experience"
                            },
                            {
                              "point": "Provide holistic support tools to promote overall well-being"
                            }
                          ]
                        }
                      },
                      "swap_lhs_&_rhs": false
                    },
                    {
                      "acf_fc_layout": "image_gallery_module",
                      "class_name": [
                        "default"
                      ],
                      "images": [
                        {
                          "image": "/content/images/MjAyNS8wNi9pbWFnZTItMi1zY2FsZWQ=.webp"
                        },
                        {
                          "image": "/content/images/MjAyNS8wNi9rZXktaW1hZ2UtZmVydGlsaXR5.webp"
                        }
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_solution_module",
                      "header": {
                        "title": "The Solution",
                        "tagline": "JP Media developed the Fertility Collective's secure online platform, meticulously crafting wireframes and intuitive UI/UX elements. This project highlights our ability to translate a client's vision into a high-quality, user-centered digital solution. Our expertise provided:",
                        "description": ""
                      },
                      "solution_points": {
                        "points": [
                          {
                            "title": "Seamless User Experience",
                            "description": "<p>We leveraged user-centric design to create intuitive UI/UX elements, resulting in a seamless and supportive user experience.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Secure & Exclusive Platform",
                            "description": "<p>The platform offers members-only access to a wealth of resources and interactive features within a secure online community.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Holistic Digital Support",
                            "description": "<p>The application integrates holistic support tools, from expert-led content and community forums to coaching sessions and breathwork classes.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          }
                        ]
                      },
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "image_and_content_module",
                      "image": {
                        "ID": 1455,
                        "id": 1455,
                        "title": "image2-2",
                        "filename": "image2-2-scaled.jpeg",
                        "filesize": 267477,
                        "url": "/content/images/MjAyNS8wNi9pbWFnZTItMi1zY2FsZWQ=.webp",
                        "link": "https://jpwebsiteapi.kinsta.cloud/home/image2-2/",
                        "alt": "",
                        "author": "1",
                        "description": "",
                        "caption": "",
                        "name": "image2-2",
                        "status": "inherit",
                        "uploaded_to": 1186,
                        "date": "2025-06-26 04:18:01",
                        "modified": "2025-06-26 04:18:01",
                        "menu_order": 0,
                        "mime_type": "image/jpeg",
                        "type": "image",
                        "subtype": "jpeg",
                        "icon": "/content/images/aHR0cHM6Ly9qcHdlYnNpdGVhcGkua2luc3RhLmNsb3VkL3dwLWluY2x1ZGVzL2ltYWdlcy9tZWRpYS9kZWZhdWx0.webp",
                        "width": 2560,
                        "height": 1707,
                        "sizes": {
                          "thumbnail": "/content/images/MjAyNS8wNi9pbWFnZTItMi0xNTB4MTUw.webp",
                          "thumbnail-width": 150,
                          "thumbnail-height": 150,
                          "medium": "/content/images/MjAyNS8wNi9pbWFnZTItMi0zMDB4MjAw.webp",
                          "medium-width": 300,
                          "medium-height": 200,
                          "medium_large": "/content/images/MjAyNS8wNi9pbWFnZTItMi03Njh4NTEy.webp",
                          "medium_large-width": 750,
                          "medium_large-height": 500,
                          "large": "/content/images/MjAyNS8wNi9pbWFnZTItMi0xMDI0eDY4Mw==.webp",
                          "large-width": 750,
                          "large-height": 500,
                          "1536x1536": "/content/images/MjAyNS8wNi9pbWFnZTItMi0xNTM2eDEwMjQ=.webp",
                          "1536x1536-width": 1536,
                          "1536x1536-height": 1024,
                          "2048x2048": "/content/images/MjAyNS8wNi9pbWFnZTItMi0yMDQ4eDEzNjU=.webp",
                          "2048x2048-width": 2048,
                          "2048x2048-height": 1365,
                          "post-thumbnail": "/content/images/MjAyNS8wNi9pbWFnZTItMi0xNTY4eDEwNDU=.webp",
                          "post-thumbnail-width": 1568,
                          "post-thumbnail-height": 1045
                        }
                      },
                      "image_link": "",
                      "image_alignment": [
                        "right"
                      ],
                      "column_content": "<p class='text-md'>The Fertility Collective platform includes a comprehensive suite of features including:</p\n\n\n<ul class='list'>\n<li class='text-sm'>Expert-led content and resources</li>\n<li class='text-sm'>Interactive live chat rooms and Q&#038;A sessions</li>\n<li class='text-sm'>Holistic support tools like coaching and meal plans</li>\n</ul>\n",
                      "button_label": "",
                      "button_link": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyNS8wNi9mZWF0dXJlLWJhbm5lci1mZXJ0aWxpdHk=.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 8,
                      "name": "Strategy",
                      "slug": "strategy",
                      "subcategories": []
                    },
                    {
                      "id": 5,
                      "name": "Communication",
                      "slug": "communication",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1663,
                "title": "Department for Trade and Investment",
                "page_url": "/department-for-trade-and-investment",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_header_module",
                      "title": "Department for Trade and Investment",
                      "sub_title": "",
                      "background_image": "/content/images/MjAyMS8wNC9hZXJpYWwtdmlldy1vZi1jb250YWluZXItc2hpcC1hdC1zZWEtcG9ydC1FNjNBOFRILXNjYWxlZA==.webp",
                      "background_video": false,
                      "background": "",
                      "background_properties": "",
                      "class_name": [
                        "default"
                      ],
                      "background_type": false,
                      "background_gradient": false,
                      "excerpt": "Excerpt content",
                      "short_excerpt": "JP Media provides ongoing marketing and communication services for Charter Hall in South Australia and looks after all PR, content and media-related activities for the investment giant’s flagship developments in Adelaide. ",
                      "button_label": "",
                      "background_image_position": "center",
                      "description": "",
                      "image": false
                    },
                    {
                      "acf_fc_layout": "two_column_module",
                      "column_1_content": "<p>The Department for Trade and Investment (DTI) works with both South Australian businesses and international stakeholders to increase exports and create networks globally.</p>\n<p>JP Media assists DTI by developing contacts and relationships with national and international media organisations, showcasing a range of local business successes on a global scale.</p>\n<p>We are responsible for working with a wide range of South Australian businesses to create stories and content to place through a range of local, national and international promotional channels. To date we have worked with some of South Australia’s most innovative companies such as SA Pathology, The Detmold Group, Fusetech, MIT Living Lab and Mighty Kingdom to help tell their stories to the world.</p>\n",
                      "column_2_content": "<p>JP Media has also created a fully integrated communications strategy on behalf of DTI to assist the broader Department in showcasing the work it does in promoting South Australian business and industry accurately and creatively to the world.</p>\n<p>In March 2021, JP Media in collaboration with Department of Trade &amp; Investment arranged for 15 journalists from the Foreign Correspondents Association, representing media from many parts of the world, to tour some of the state’s leading businesses and precincts in tech, innovation and health. This resulted in extensive international coverage across key regions</p>\n",
                      "class_name": [
                        "default"
                      ],
                      "background_colour": false,
                      "background_colour_v2": false,
                      "background_colour_v3": false
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8wNC9GQ0EtVmlzaXQtQUNNQS0xLXNjYWxlZA==.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "meta_description": "JP Media assists DTI by developing contacts and relationships with national and international media organisations, showcasing a range of local business successes on a global scale. ",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 4,
                      "name": "Creation",
                      "slug": "creation",
                      "subcategories": []
                    },
                    {
                      "id": 3,
                      "name": "Technology",
                      "slug": "technology",
                      "subcategories": []
                    }
                  ]
                },
                "id": 2730,
                "title": "SANFL, VFL, WAFL, PFL, O&M & TSL",
                "page_url": "/sanfl-vfl-wafl-omfnl",
                "meta": {
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_navigator_module",
                      "title": "SANFL, VFL, WAFL, PFL, OMFNL & TSL",
                      "short_excerpt": "Since partnering with the South Australian National Football League (SANFL) in 2013 to build its official mobile app, JP Media has grown what started as a single-league game day tool into a multi-league platform serving close to 100,000 users on any given match day.",
                      "button_label": "",
                      "left_url": "",
                      "right_url": "",
                      "background": "grey",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_header_banner_module",
                      "header_banner_lhs": {
                        "title": "Digital Product Development",
                        "tagline": "A state-of-the-art mobile platform powering Australian football across six leagues.",
                        "description": "<p>Since partnering with the South Australian National Football League (SANFL) in 2013 to build its official mobile app, JP Media has grown what started as a single-league game day tool into a multi-league platform serving close to 100,000 users on any given match day.</p>\n",
                        "buttons": [
                          {
                            "label": "DOWNLOAD THE SANFL APP",
                            "type": "app_download",
                            "apple_link": {
                              "title": "",
                              "url": "https://apps.apple.com/au/app/the-official-sanfl-app/id843534456",
                              "target": "_blank"
                            },
                            "android_link": {
                              "title": "",
                              "url": "https://play.google.com/store/apps/details?id=air.au.com.sanfl.app&hl=en_AU",
                              "target": "_blank"
                            },
                            "button_link": null,
                            "style": "primary"
                          },
                          {
                            "label": "DOWNLOAD THE VFL APP",
                            "type": "app_download",
                            "apple_link": {
                              "title": "",
                              "url": "https://apps.apple.com/au/app/the-official-vfl-app/id6757834757",
                              "target": "_blank"
                            },
                            "android_link": {
                              "title": "",
                              "url": "https://play.google.com/store/apps/details?id=au.com.vfl.app&hl=en_AU",
                              "target": "_blank"
                            },
                            "button_link": null,
                            "style": "primary"
                          },
                          {
                            "label": "DOWNLOAD THE WAFL APP",
                            "type": "app_download",
                            "apple_link": {
                              "title": "",
                              "url": "https://apps.apple.com/au/app/the-official-wafl-app/id973082629",
                              "target": "_blank"
                            },
                            "android_link": {
                              "title": "",
                              "url": "https://play.google.com/store/apps/details?id=air.au.com.wafl.app&hl=en_AU",
                              "target": "_blank"
                            },
                            "button_link": null,
                            "style": "primary"
                          },
                          {
                            "label": "DOWNLOAD THE OMFNL APP",
                            "type": "app_download",
                            "apple_link": {
                              "title": "",
                              "url": "https://apps.apple.com/au/app/o-m-football-netball-league/id1666753075",
                              "target": "_blank"
                            },
                            "android_link": {
                              "title": "",
                              "url": "https://play.google.com/store/apps/details?id=au.com.omfnl.app&hl=en_AU",
                              "target": "_blank"
                            },
                            "button_link": null,
                            "style": "primary"
                          }
                        ]
                      },
                      "header_banner_rhs": {
                        "client_name": "SANFL, VFL, WAFL, PFL, OMFNL & TSL",
                        "client_logo": false,
                        "services": [
                          {
                            "title": "Technology",
                            "description": [
                              {
                                "line": "Mobile App Development"
                              }
                            ]
                          },
                          {
                            "title": "Creation",
                            "description": [
                              {
                                "line": "UI/UX Design"
                              }
                            ]
                          }
                        ]
                      },
                      "body_text": "",
                      "background_colour": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "fullwidth_image_banner_module",
                      "heading": "Lining up the ultimate game day companion for over 10 years.",
                      "subheading": "TECHNOLOGY & CREATION",
                      "text_colour": "white",
                      "link": "",
                      "background_image": "/content/images/MjAyNi8wNy9GZWF0dXJlLUJhbm5lci0xLXNjYWxlZA==.webp",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "objectives_and_key_points_module",
                      "class_name": [
                        "default"
                      ],
                      "content": {
                        "lhs_objectives": {
                          "heading": "Objectives",
                          "description": "<p>To build, launch, and continuously evolve a unified mobile platform that delivers real-time match data, live content, and a seamless game day experience for fans across multiple Australian football state competitions SANFL, VFL, WAFL, PFL, OMFNL and TSL.</p>\n"
                        },
                        "rhs_key_points": {
                          "heading": "Key Goals",
                          "key_points": [
                            {
                              "point": "Create a robust, scalable mobile app for live, multi-state football data"
                            },
                            {
                              "point": "Expand the platform to support multiple leagues and competitions"
                            },
                            {
                              "point": "Continuously evolve the feature set to deepen fan engagement season after season"
                            }
                          ]
                        }
                      },
                      "swap_lhs_&_rhs": false
                    },
                    {
                      "acf_fc_layout": "image_gallery_module",
                      "class_name": [
                        "default"
                      ],
                      "images": [
                        {
                          "image": "/content/images/MjAyNi8wNy8xLXNjYWxlZA==.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNy8yLTI=.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNy8zLTI=.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNy80LXNjYWxlZA==.webp"
                        }
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_solution_module",
                      "header": {
                        "title": "The Solution",
                        "tagline": "JP Media developed and launched a proprietary mobile application that has grown into a comprehensive, multi-league platform for Australian football fans across the country. What started with live scores for the SANFL has expanded into a sophisticated, season-managed product deployed across six competitions:",
                        "description": ""
                      },
                      "solution_points": {
                        "points": [
                          {
                            "title": "Evolving Feature Set",
                            "description": "<p>Launched with live scores and game data, the platform now includes live radio and TV streaming, player polls, real-time ladders, player profiles, statistics and news across all leagues, grades, and genders.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Multi-League Expansion",
                            "description": "<p>Following the SANFL&#8217;s success, JP Media was engaged by the VFL, WAFL, PFL, OMFNL and TSL. Each receives a fully branded, season-configured app under an annual SLA.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Season Management & Ongoing Support",
                            "description": "<p>Each season, we manage fixture and player data, team updates and sponsor assets, supported by weekly spot monitoring, pre-season maintenance, and an incident response framework with a 99.9% uptime target.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          }
                        ]
                      },
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "image_and_content_module",
                      "image": {
                        "ID": 2737,
                        "id": 2737,
                        "title": "5",
                        "filename": "5-scaled.jpg",
                        "filesize": 382268,
                        "url": "/content/images/MjAyNi8wNy81LXNjYWxlZA==.webp",
                        "link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/sanfl-vfl-wafl-omfnl/5-4/",
                        "alt": "Football coach wearing a red and navy jacket giving instructions to players in red guernseys after a match.",
                        "author": "1",
                        "description": "",
                        "caption": "",
                        "name": "5-4",
                        "status": "inherit",
                        "uploaded_to": 2730,
                        "date": "2026-09-23 00:58:55",
                        "modified": "2026-09-23 00:59:04",
                        "menu_order": 0,
                        "mime_type": "image/jpeg",
                        "type": "image",
                        "subtype": "jpeg",
                        "icon": "/content/images/aHR0cHM6Ly9qcHdlYnNpdGVhcGkua2luc3RhLmNsb3VkL3dwLWluY2x1ZGVzL2ltYWdlcy9tZWRpYS9kZWZhdWx0.webp",
                        "width": 2560,
                        "height": 1278,
                        "sizes": {
                          "thumbnail": "/content/images/MjAyNi8wNy81LTE1MHgxNTA=.webp",
                          "thumbnail-width": 150,
                          "thumbnail-height": 150,
                          "medium": "/content/images/MjAyNi8wNy81LTMwMHgxNTA=.webp",
                          "medium-width": 300,
                          "medium-height": 150,
                          "medium_large": "/content/images/MjAyNi8wNy81LTc2OHgzODM=.webp",
                          "medium_large-width": 750,
                          "medium_large-height": 374,
                          "large": "/content/images/MjAyNi8wNy81LTEwMjR4NTEx.webp",
                          "large-width": 750,
                          "large-height": 374,
                          "1536x1536": "/content/images/MjAyNi8wNy81LTE1MzZ4NzY3.webp",
                          "1536x1536-width": 1536,
                          "1536x1536-height": 767,
                          "2048x2048": "/content/images/MjAyNi8wNy81LTIwNDh4MTAyMw==.webp",
                          "2048x2048-width": 2048,
                          "2048x2048-height": 1023,
                          "post-thumbnail": "/content/images/MjAyNi8wNy81LTE1Njh4Nzgz.webp",
                          "post-thumbnail-width": 1568,
                          "post-thumbnail-height": 783
                        }
                      },
                      "image_link": "",
                      "image_alignment": [
                        "right"
                      ],
                      "column_content": "<h3 class=\"text-xl\">Feature</h3>\n<p class=\"text-md\">Across all leagues the mobile app recorded millions of sessions and 100,000&#8217;s of unique users across the 2025 season, with an average session duration of over five minutes, showing strong game day engagement across the platform.</p>\n",
                      "button_label": "",
                      "button_link": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_message_module",
                      "message": "<blockquote><p>The SANFL enjoys a 10-year partnership with the JP Media team to produce the SANFL app. The app enhances your experience and enjoyment of local SANFL football by providing you live score updates on game day around all of the grounds and data and career stats on players.</p></blockquote>\n",
                      "author": "Ross Starkey",
                      "company": "Brand and Marketing Manager, SANFL",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "case_study": "",
                  "meta_title": "AFL State Leagues Case Study | JP Media",
                  "case_study_thumbnail_image": "/content/images/MjAyNi8wNy9MaXN0LVZpZXctMi1zY2FsZWQ=.webp",
                  "content_1": "",
                  "meta_description": "Six state and national football leagues, one marketing partner. JP Media supports SANFL, VFL, WAFL, PFL, O&M and TSL.",
                  "og_image": "/content/images/MjAyNi8wNy9GZWF0dXJlLUJhbm5lci0xLXNjYWxlZA==.webp",
                  "button_label": "",
                  "content_2": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 4,
                      "name": "Creation",
                      "slug": "creation",
                      "subcategories": []
                    },
                    {
                      "id": 3,
                      "name": "Technology",
                      "slug": "technology",
                      "subcategories": []
                    },
                    {
                      "id": 31,
                      "name": "Digital Marketing",
                      "slug": "digital-marketing",
                      "subcategories": []
                    },
                    {
                      "id": 33,
                      "name": "Event Management",
                      "slug": "event-management",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1728,
                "title": "Volunteering SA & NT",
                "page_url": "/volunteering-sa-nt",
                "meta": {
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_navigator_module",
                      "title": "Volunteering SA & NT",
                      "short_excerpt": "",
                      "button_label": "",
                      "left_url": "",
                      "right_url": "",
                      "background": "grey",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_header_banner_module",
                      "header_banner_lhs": {
                        "title": "National Conference Event and Digital Services",
                        "tagline": "A unique and flexible partnership that provided the right balance of consulting, strategy and delivery.",
                        "description": "<p>Volunteering SA &amp; NT engaged JP Media to support with flexible planning, management and delivery of the 2026 National Volunteering Conference, as well as design and build the digital infrastructure to support it.</p>\n",
                        "buttons": []
                      },
                      "header_banner_rhs": {
                        "client_name": "Volunteering SA & NT",
                        "client_logo": "/content/images/MjAyNi8wNS9WU0FOVC0zMw==.webp",
                        "services": [
                          {
                            "title": "Event Management",
                            "description": [
                              {
                                "line": "Strategy"
                              },
                              {
                                "line": "Marketing and Communications"
                              },
                              {
                                "line": "Speaker Management"
                              }
                            ]
                          },
                          {
                            "title": "Creation",
                            "description": [
                              {
                                "line": "Graphic Design"
                              }
                            ]
                          },
                          {
                            "title": "Digital Marketing",
                            "description": [
                              {
                                "line": "SEM/Paid Media"
                              }
                            ]
                          },
                          {
                            "title": "Technology",
                            "description": [
                              {
                                "line": "Website Development"
                              },
                              {
                                "line": "App Development"
                              }
                            ]
                          }
                        ]
                      },
                      "body_text": "",
                      "background_colour": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "fullwidth_image_banner_module",
                      "heading": "Connecting Australia’s volunteering leaders face-to-face and on-screen.",
                      "subheading": "EVENT MANAGEMENT, DIGITAL MARKETING & DIGITAL SERVICES",
                      "text_colour": "white",
                      "link": {
                        "title": "LEARN MORE ABOUT THE 2026 NATIONAL VOLUNTEERING CONFERENCE",
                        "url": "https://www.nvc2026.org.au/",
                        "target": "_blank"
                      },
                      "background_image": "/content/images/MjAyNi8wNS9WQVNBTlQtRmVhdHVyZS1CYW5uZXItc2NhbGVk.webp",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "objectives_and_key_points_module",
                      "class_name": [
                        "default"
                      ],
                      "content": {
                        "lhs_objectives": {
                          "heading": "Objectives",
                          "description": "<p>To assist conference planning and communications, and execute a cohesive digital presence to support registration, engagement, and logistics for a national, multi-day conference.</p>\n"
                        },
                        "rhs_key_points": {
                          "heading": "Key Goals",
                          "key_points": [
                            {
                              "point": "Advise and support the delivery and marketing of a national, multi-day conference. "
                            },
                            {
                              "point": "Design and build a professional purpose-driven conference website and mobile app."
                            },
                            {
                              "point": "Provide wider design and marketing support to Volunteering SA & NT."
                            }
                          ]
                        }
                      },
                      "swap_lhs_&_rhs": false
                    },
                    {
                      "acf_fc_layout": "case_study_solution_module",
                      "header": {
                        "title": "The Solution",
                        "tagline": "Volunteering SA & NT appointed JP Media as its National conference consulting and digital partner to support delivery of the 2026 National Volunteering Conference. Held at the National Wine Centre of Australia, the event brings together volunteer managers, not-for-profit leaders, researchers and government representatives.",
                        "description": ""
                      },
                      "solution_points": {
                        "points": [
                          {
                            "title": "Conference Management Consultancy",
                            "description": "<p>JP Media worked with VASANT in the initial planning stages of the event, supporting a range of services, including stakeholder engagement and speaker coordination, as well as providing marketing and communications support to boost ticket sales.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Purpose Built Digital Infrastructure",
                            "description": "<p>JP Media designed and built the 2026 National Volunteering Conference website as the central hub for all conference information, from the program and speakers to ticketing, sponsorship and accommodation. Our proprietary Event mobile app is being deployed alongside it, giving delegates real-time access to the full program, speaker profiles, and session information throughout the event.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Broader Partnership",
                            "description": "<p>Our work extends beyond the conference itself, delivering design for Volunteering SA &amp; NT’s 2025 Annual Report and supporting the company’s wider communications, marketing and design as an ongoing partner.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          }
                        ]
                      },
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "image_gallery_module",
                      "class_name": [
                        "default"
                      ],
                      "images": [
                        {
                          "image": "/content/images/MjAyNi8wNS9WQVNBTlQtMS1zY2FsZWQ=.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNS9WQVNBTlQtMi1zY2FsZWQ=.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNS9WQVNBTlQtMy1zY2FsZWQ=.webp"
                        },
                        {
                          "image": "/content/images/MjAyNi8wNS80LXNjYWxlZA==.webp"
                        }
                      ]
                    },
                    {
                      "acf_fc_layout": "image_and_content_module",
                      "image": {
                        "ID": 1738,
                        "id": 1738,
                        "title": "VASANT-5",
                        "filename": "VASANT-5-scaled.jpg",
                        "filesize": 386178,
                        "url": "/content/images/MjAyNi8wNS9WQVNBTlQtNS1zY2FsZWQ=.webp",
                        "link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/volunteering-sa-nt/vasant-5/",
                        "alt": "",
                        "author": "1",
                        "description": "",
                        "caption": "",
                        "name": "vasant-5",
                        "status": "inherit",
                        "uploaded_to": 1728,
                        "date": "2026-05-20 02:48:40",
                        "modified": "2026-05-20 02:48:40",
                        "menu_order": 0,
                        "mime_type": "image/jpeg",
                        "type": "image",
                        "subtype": "jpeg",
                        "icon": "/content/images/aHR0cHM6Ly9qcHdlYnNpdGVhcGkua2luc3RhLmNsb3VkL3dwLWluY2x1ZGVzL2ltYWdlcy9tZWRpYS9kZWZhdWx0.webp",
                        "width": 2560,
                        "height": 1279,
                        "sizes": {
                          "thumbnail": "/content/images/MjAyNi8wNS9WQVNBTlQtNS0xNTB4MTUw.webp",
                          "thumbnail-width": 150,
                          "thumbnail-height": 150,
                          "medium": "/content/images/MjAyNi8wNS9WQVNBTlQtNS0zMDB4MTUw.webp",
                          "medium-width": 300,
                          "medium-height": 150,
                          "medium_large": "/content/images/MjAyNi8wNS9WQVNBTlQtNS03Njh4Mzg0.webp",
                          "medium_large-width": 750,
                          "medium_large-height": 375,
                          "large": "/content/images/MjAyNi8wNS9WQVNBTlQtNS0xMDI0eDUxMg==.webp",
                          "large-width": 750,
                          "large-height": 375,
                          "1536x1536": "/content/images/MjAyNi8wNS9WQVNBTlQtNS0xNTM2eDc2Nw==.webp",
                          "1536x1536-width": 1536,
                          "1536x1536-height": 767,
                          "2048x2048": "/content/images/MjAyNi8wNS9WQVNBTlQtNS0yMDQ4eDEwMjM=.webp",
                          "2048x2048-width": 2048,
                          "2048x2048-height": 1023,
                          "post-thumbnail": "/content/images/MjAyNi8wNS9WQVNBTlQtNS0xNTY4eDc4Mw==.webp",
                          "post-thumbnail-width": 1568,
                          "post-thumbnail-height": 783
                        }
                      },
                      "image_link": "",
                      "image_alignment": [
                        "right"
                      ],
                      "column_content": "<h3 class=\"text-xl\">Project Feature</h3>\n<p class=\"text-md\">This flagship event for the Australian volunteering sector features more than 50 international, national and local thought leaders across two full days of plenary sessions, workshops and networking. As consultants and a digital partner, our role spans conference strategy, digital build, marketing support and on-the-day digital delivery, making this one of our most comprehensive event partnerships to date.</p>\n",
                      "button_label": "",
                      "button_link": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyNi8wNS9WU0FOVC1zY2FsZWQ=.webp",
                      "class_name": []
                    }
                  ],
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 5,
                      "name": "Communication",
                      "slug": "communication",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1660,
                "title": "Lot Fourteen",
                "page_url": "/lot-fourteen",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_header_module",
                      "title": "Lot Fourteen ",
                      "sub_title": "",
                      "background_image": "/content/images/MjAyMS8wNi9Jbm5vdmF0aW9uLUh1Yi1pbi1FSUMtYnVpbGRpbmctTG90LUZvdXJ0ZWVuLXdlYi1Db3B5.webp",
                      "background_video": false,
                      "background": "",
                      "background_properties": "",
                      "class_name": [
                        "default"
                      ],
                      "background_type": false,
                      "background_gradient": false,
                      "excerpt": "Excerpt content",
                      "short_excerpt": "JP Media provides ongoing marketing and communication services for Charter Hall in South Australia and looks after all PR, content and media-related activities for the investment giant’s flagship developments in Adelaide. ",
                      "button_label": "",
                      "background_image_position": "center",
                      "description": "",
                      "image": false
                    },
                    {
                      "acf_fc_layout": "two_column_module",
                      "column_1_content": "<p>JP Media was engaged in 2020 to manage Lot Fourteen’s digital marketing, social and content management.</p>\n<p>We work closely with Renewal SA as well as the many tenants located within the innovation precinct to share engaging stories about the transformative impact Lot Fourteen has, and will have, for many years to come. Through strategy development, channel identification and strategic dissemination of messaging, JP Media is targeting tailored audience sectors locally, nationally and internationally with a range of content.</p>\n<p>In March 2021, JP Media arranged for 15 journalists from the Foreign Correspondents Association, representing media from many parts of the world, to tour some of the state’s leading businesses and precincts in tech and innovation, including Lot Fourteen and selected tenants. This resulted in extensive international coverage across key regions.</p>\n",
                      "column_2_content": "<p>Through this partnership, JP Media has developed contacts and networks across a range of high-tech, future-facing industries.</p>\n<p>JP Media and Renewal SA are in discussion to broaden the scope of services offered and to focus on longer-term goals and objectives of the client.</p>\n",
                      "class_name": [
                        "default"
                      ],
                      "background_colour": false,
                      "background_colour_v2": false,
                      "background_colour_v3": false
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8wNi9TcGFjZS1EaXNjb3ZlcnktQ2VudHJlRW50cnktRm95ZXItc2NhbGVk.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "meta_description": "JP Media was engaged in 2020 to manage Lot Fourteen’s digital marketing, social and content management.",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 3,
                      "name": "Technology",
                      "slug": "technology",
                      "subcategories": []
                    }
                  ]
                },
                "id": 2272,
                "title": "Iocane",
                "page_url": "/iocane",
                "meta": {
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_navigator_module",
                      "title": "Iocane",
                      "short_excerpt": "",
                      "button_label": "",
                      "left_url": "",
                      "right_url": "",
                      "background": "grey",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_header_banner_module",
                      "header_banner_lhs": {
                        "title": "Website Design & Development",
                        "tagline": "Revitalising a brand presence with proactive digital solutions",
                        "description": "<p>JP Media was engaged by Iocane, an independent ICT provider supporting government, education and commercial clients nationally, to revitalise its website design and brand presence.</p>\n",
                        "buttons": []
                      },
                      "header_banner_rhs": {
                        "client_name": "Iocane",
                        "client_logo": false,
                        "services": [
                          {
                            "title": "Technology",
                            "description": [
                              {
                                "line": "Website Design"
                              },
                              {
                                "line": "Website Development"
                              }
                            ]
                          }
                        ]
                      },
                      "body_text": "",
                      "background_colour": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "fullwidth_image_banner_module",
                      "heading": "Nurturing a community of hope and support",
                      "subheading": "Website  UI Design",
                      "text_colour": "white",
                      "link": {
                        "title": "LEARN MORE ABOUT IOCANE",
                        "url": "https://iocane.com.au/",
                        "target": "_blank"
                      },
                      "background_image": "/content/images/MjAyNS8xMi9GcmFtZS0xMDAxLXNjYWxlZA==.webp",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "objectives_and_key_points_module",
                      "class_name": [
                        "default"
                      ],
                      "content": {
                        "lhs_objectives": {
                          "heading": "Objectives",
                          "description": "<p>To revitalise Iocane&#8217;s brand presence and marketing efforts by enhancing their digital footprint and effectively targeting potential clients and employees.</p>\n"
                        },
                        "rhs_key_points": {
                          "heading": "Key Goals",
                          "key_points": [
                            {
                              "point": "Enhance Iocane's digital footprint."
                            },
                            {
                              "point": "Create an informative and user-friendly online experience."
                            },
                            {
                              "point": "Effectively target potential clients and employees."
                            }
                          ]
                        }
                      },
                      "swap_lhs_&_rhs": false
                    },
                    {
                      "acf_fc_layout": "image_gallery_module",
                      "class_name": [
                        "default"
                      ],
                      "images": [
                        {
                          "image": "/content/images/MjAyNS8xMi8xLXNjYWxlZA==.webp"
                        },
                        {
                          "image": "/content/images/MjAyNS8xMi8yLXNjYWxlZA==.webp"
                        },
                        {
                          "image": "/content/images/MjAyNS8xMi8zLXNjYWxlZA==.webp"
                        },
                        {
                          "image": "/content/images/MjAyNS8xMi80LXNjYWxlZA==.webp"
                        }
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_solution_module",
                      "header": {
                        "title": "The Solution",
                        "tagline": "JP Media focused on crafting a visually appealing and modern website built on the WordPress framework, ensuring ease of content management for Iocane. Our approach prioritised clear customer journeys and calls to action, resulting in a website that not only showcases Iocane's expertise but also provides a platform for effective customer engagement, lead generation, and business growth. This project demonstrates:",
                        "description": ""
                      },
                      "solution_points": {
                        "points": [
                          {
                            "title": "User-Centric Design",
                            "description": "<p>We created an informative, mobile-responsive online experience that effectively conveys Iocane&#8217;s values and service offering.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Efficient Content Management",
                            "description": "<p>The website was built on the WordPress framework, allowing Iocane to easily manage and update their online presence.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Enhanced Lead Generation",
                            "description": "<p>The design prioritised clear customer journeys and calls to action to guide potential clients toward engagement and conversion.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          }
                        ]
                      },
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "image_and_content_module",
                      "image": {
                        "ID": 2278,
                        "id": 2278,
                        "title": "5",
                        "filename": "5-scaled.jpg",
                        "filesize": 445091,
                        "url": "/content/images/MjAyNS8xMi81LXNjYWxlZA==.webp",
                        "link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/iocane/attachment/5/",
                        "alt": "Two men in business attire having a conversation in the Iocane office, with the company logo visible on the wall behind them.",
                        "author": "1",
                        "description": "",
                        "caption": "",
                        "name": "5",
                        "status": "inherit",
                        "uploaded_to": 2272,
                        "date": "2026-09-09 05:50:39",
                        "modified": "2026-09-09 05:50:43",
                        "menu_order": 0,
                        "mime_type": "image/jpeg",
                        "type": "image",
                        "subtype": "jpeg",
                        "icon": "/content/images/aHR0cHM6Ly9qcHdlYnNpdGVhcGkua2luc3RhLmNsb3VkL3dwLWluY2x1ZGVzL2ltYWdlcy9tZWRpYS9kZWZhdWx0.webp",
                        "width": 2560,
                        "height": 1278,
                        "sizes": {
                          "thumbnail": "/content/images/MjAyNS8xMi81LTE1MHgxNTA=.webp",
                          "thumbnail-width": 150,
                          "thumbnail-height": 150,
                          "medium": "/content/images/MjAyNS8xMi81LTMwMHgxNTA=.webp",
                          "medium-width": 300,
                          "medium-height": 150,
                          "medium_large": "/content/images/MjAyNS8xMi81LTc2OHgzODM=.webp",
                          "medium_large-width": 750,
                          "medium_large-height": 374,
                          "large": "/content/images/MjAyNS8xMi81LTEwMjR4NTEx.webp",
                          "large-width": 750,
                          "large-height": 374,
                          "1536x1536": "/content/images/MjAyNS8xMi81LTE1MzZ4NzY3.webp",
                          "1536x1536-width": 1536,
                          "1536x1536-height": 767,
                          "2048x2048": "/content/images/MjAyNS8xMi81LTIwNDh4MTAyMw==.webp",
                          "2048x2048-width": 2048,
                          "2048x2048-height": 1023,
                          "post-thumbnail": "/content/images/MjAyNS8xMi81LTE1Njh4Nzgz.webp",
                          "post-thumbnail-width": 1568,
                          "post-thumbnail-height": 783
                        }
                      },
                      "image_link": "",
                      "image_alignment": [
                        "right"
                      ],
                      "column_content": "<h3 class=\"text-xl\">Project Feature</h3>\n<p class=\"text-md\">The Iocane website includes a comprehensive suite of features:</p>\n<ul class=\"list\">\n<li class=\"text-sm\">A professional and secure online presence</li>\n<li class=\"text-sm\">A mobile-responsive design</li>\n<li class=\"text-sm\">A user-friendly interface</li>\n<li class=\"text-sm\">An easily manageable WordPress backend</li>\n<li class=\"text-sm\">Integration of high-quality photography</li>\n</ul>\n",
                      "button_label": "",
                      "button_link": "",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "case_study": "",
                  "meta_title": "Iocane Case Study | JP Media",
                  "case_study_thumbnail_image": "/content/images/MjAyNS8xMi9MaXN0LVZpZXctc2NhbGVk.webp",
                  "content_1": "",
                  "meta_description": "Marketing and technology work supporting Iocane's growth as a business in the technology sector.",
                  "og_image": "/content/images/MjAyNS8xMi9Jb2NhbmU=.webp",
                  "button_label": "",
                  "content_2": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 5,
                      "name": "Communication",
                      "slug": "communication",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1656,
                "title": "National Wine Centre",
                "page_url": "/national-wine-centre",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_header_module",
                      "title": "National Wine Centre",
                      "sub_title": "",
                      "background_image": "/content/images/MjAyMS8wNi8xNjEwMTlfQlJJX05XQ18xNDIxLXNjYWxlZA==.webp",
                      "background_video": false,
                      "background": "",
                      "background_properties": "",
                      "class_name": [
                        "default"
                      ],
                      "background_type": false,
                      "background_gradient": false,
                      "excerpt": "",
                      "short_excerpt": "JP Media works with Adelaide Fringe year-round to prepare for the festival, which covers the entire city and beyond. It translates to enormous profile growth for an ever-evolving showcase of emerging arts, and is one of the many benefits of an energetic, young company with significant national reach. ",
                      "button_label": "",
                      "background_image_position": "center",
                      "description": "",
                      "image": false
                    },
                    {
                      "acf_fc_layout": "two_column_module",
                      "column_1_content": "<p>What a jewel we have in the National Wine Centre. It’s not only a function centre, but a unique hub showcasing all of Australia’s wine regions. Since 2014, JP Media has been the NWC catalyst, relaying its many messages via traditional public relations, but also social media, graphic design, copywriting, and even creative event support. JP-style strategic planning and savvy communications has hailed the diverse NWC events across the state, brightly spotlighted its national tourism offerings, and promoted its once-unsung Wined Bar, a casual food and drinks space.</p>\n<p>&nbsp;</p>\n",
                      "column_2_content": "<p>The JP-driven word has spread via up-to-the-minute channels, effectively boosting the centre’s local and national profile. It shows in the results: more people tasting and tapping into the centre, and, a swag of national tourism and industry awards. JP Media also manages the NWC digital community, led by a regular audience of more than 20,000 users of multiple online platforms, and growing. The reach is unprecedented.</p>\n",
                      "class_name": [
                        "default"
                      ],
                      "background_colour": false,
                      "background_colour_v2": false,
                      "background_colour_v3": false
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8wNi9jaGVmLXRlYW0tc2NhbGVk.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "meta_description": "The JP-driven word has spread via up-to-the-minute channels, effectively boosting the centre’s local and national profile.",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 5,
                      "name": "Communication",
                      "slug": "communication",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1645,
                "title": "Matthews Architects",
                "page_url": "/matthews-architects",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_header_module",
                      "title": "Matthews Architects",
                      "sub_title": "",
                      "background_image": "/content/images/MjAyMS8wMy8xNzA2Ml9KYWNrLVBvb25fR28tRWFzdF8xX0xvbmdzaG90LUltYWdlcy1zY2FsZWQ=.webp",
                      "background_video": false,
                      "background": "",
                      "background_properties": "",
                      "class_name": [
                        "default"
                      ],
                      "background_type": false,
                      "background_gradient": false,
                      "excerpt": "Excerpt content",
                      "short_excerpt": "Matthews Architects celebrated 45 years of business growth in 2020. To mark this impressive milestone, our team designed and produced a magazine commemorating the firm’s success.",
                      "button_label": "",
                      "background_image_position": "center",
                      "description": "",
                      "image": false
                    },
                    {
                      "acf_fc_layout": "two_column_module",
                      "column_1_content": "<p>At the forefront of South Australia’s architectural industry, Matthews Architects specialises in architecture and interior design projects across the commercial, education, care and residential sectors.</p>\n<p>Matthews Architects entrusts JP Media with its public relations, communications and content activities.</p>\n<p>COVID-19 brought with it the need to look at daily life differently, including how architects design purposefully structured spaces to both enjoy and assist in maintaining good health during a future health crisis. We assisted Matthews Architects in creating and securing time relevant articles and expert commentary opportunities for Managing Director and Senior Architect Gerald Matthews that not only highlighted how the pandemic had impacted the world of architecture, but also helped to build the brand’s reputation while generating local and national media attention.</p>\n",
                      "column_2_content": "<p>Matthews Architects celebrated 45 years of business growth in 2020. To mark this impressive milestone, our team designed and produced a magazine commemorating the firm’s success and design philosophy on topics such as repurposing older buildings, homes of art, and the bravery of clients in the design process.</p>\n<p>JP Media’s PR strategies have generated impressive results for Matthews Architecture in a challenging time nationally for business.</p>\n",
                      "class_name": [
                        "default"
                      ],
                      "background_colour": false,
                      "background_colour_v2": false,
                      "background_colour_v3": false
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8wMy8wNTA5MV9DTUlfTGV4dXMtb2YtQWRlbGFpZGVfMTE=.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "meta_description": "Matthews Architects celebrated 45 years of business growth in 2020. To mark this impressive milestone, our team designed and produced a magazine commemorating the firm’s success.",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 3,
                      "name": "Technology",
                      "slug": "technology",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1666,
                "title": "Police Credit Union",
                "page_url": "/police-credit-union",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_header_module",
                      "title": "Police Credit Union",
                      "sub_title": "",
                      "background_image": "/content/images/MjAyMS8wNy9Qb2xpY2UtY3JlZA==.webp",
                      "background_video": false,
                      "background": "",
                      "background_properties": "",
                      "class_name": [
                        "default"
                      ],
                      "background_type": false,
                      "background_gradient": false,
                      "excerpt": "",
                      "short_excerpt": "JP Media works with Adelaide Fringe year-round to prepare for the festival, which covers the entire city and beyond. It translates to enormous profile growth for an ever-evolving showcase of emerging arts, and is one of the many benefits of an energetic, young company with significant national reach. ",
                      "button_label": "",
                      "background_image_position": "center",
                      "description": "",
                      "image": false
                    },
                    {
                      "acf_fc_layout": "two_column_module",
                      "column_1_content": "<p>Customers arrive at the Police Credit Union every day for their extensive financial health checks which can be a prolonged process for both staff and customers. JP Media has engaged with the PCU projects team to create a digital and efficient new platform for bank staff to complete financial health checks without having to do so manually and through multiple channels.</p>\n<p>Integrated with the banks internal emailing and calendar platforms, JP Media created a system that assists in organising and booking financial health check appointments in accordance to when staff members are available, while sending notifications and reminders to both staff and customers.</p>\n<p>Customers&#8217; details are prepopulated through connections to pre-existing PCU platforms for consistency and productivity. The system captures detailed data from the session utilizing pre-generated categories, sub-categories and options to create further choices to collate assets and financial expenses, providing efficiency and accuracy.</p>\n",
                      "column_2_content": "<p>Through the session with PCU staff, the customers’ financial goals are entered, and results generated, providing both the staff and customer a report. The point of system JP Media created for the Police Credit Union assists in ensuring financial health checks are time efficient and run smoothly, while providing reminders to staff to ensure their session is detailed.</p>\n<p>JP Media’s digital strategy and extensive experience are providing the Police Credit Union with a modern and engaging system that assists both staff and customers in making processes more efficient and enjoyable through creative design and collaboration.</p>\n",
                      "class_name": [
                        "default"
                      ],
                      "background_colour": false,
                      "background_colour_v2": false,
                      "background_colour_v3": false
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8wNy80NjUwMjEyMV8yMTc3MTczMTA4OTczMzgxXzI3NDAwODAxMzI4NzI5OTQ4MTZfbg==.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "meta_description": "JP Media has engaged with the PCU projects team to create a digital and efficient new platform for bank staff to complete financial health checks without having to do so manually and through multiple channels.",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 8,
                      "name": "Strategy",
                      "slug": "strategy",
                      "subcategories": []
                    },
                    {
                      "id": 5,
                      "name": "Communication",
                      "slug": "communication",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1664,
                "title": "Mighty Kingdom",
                "page_url": "/mighty-kingdom",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_header_module",
                      "title": "Mighty Kingdom",
                      "sub_title": "",
                      "background_image": "/content/images/MjAyMS8wNi9NaWdodHktS2luZ2RvbS0xLVBob3RvLUNyZWRpdC1KYW1lcy1FbHNieS1zY2FsZWQ=.webp",
                      "background_video": false,
                      "background": "",
                      "background_properties": "",
                      "class_name": [
                        "default"
                      ],
                      "background_type": false,
                      "background_gradient": false,
                      "excerpt": "",
                      "short_excerpt": "JP Media works with Adelaide Fringe year-round to prepare for the festival, which covers the entire city and beyond. It translates to enormous profile growth for an ever-evolving showcase of emerging arts, and is one of the many benefits of an energetic, young company with significant national reach. ",
                      "button_label": "",
                      "background_image_position": "center",
                      "description": "",
                      "image": false
                    },
                    {
                      "acf_fc_layout": "two_column_module",
                      "column_1_content": "<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">JP Media commenced working with Mighty Kingdom in 2020 as it prepared to launch a </span><span class=\"JsGRdQ\">pre-initial Public Offering.</span></p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Mighty Kingdom, Australia’s largest independent gaming company, has released more than 20 games to more than 50 million players worldwide across multiple platforms, boasting partnerships with global juggernauts such as Disney and Lego.</span></p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">The studio is going through a rapid expansion and JP was engaged to ensure that </span><span class=\"JsGRdQ\">potential investors were made aware of the IPO and Mighty Kingdom’s plan to list on the ASX in 2021.</span></p>\n",
                      "column_2_content": "<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">JP Media segmented the announcement audience into two key segments</span></p>\n<ul>\n<li><span class=\"JsGRdQ\">Financial and potential investment groups</span></li>\n<li><span class=\"JsGRdQ\">Gaming community</span></li>\n</ul>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Significant coverage throughout all mainstream media was achieved including features in The Australian Financial Review, The Australian, Kotaku, Mumbrella and The Sydney </span><span class=\"JsGRdQ\">Morning Herald.</span></p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">JP Media has since commenced working with Mighty Kingdom on an ongoing basis </span><span class=\"JsGRdQ\">managing its communication strategy, PR outputs and issues management.</span></p>\n",
                      "class_name": [
                        "default"
                      ],
                      "background_colour": false,
                      "background_colour_v2": false,
                      "background_colour_v3": false
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8wNi8wRTNBNzQ1My1zY2FsZWQ=.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "meta_description": "The studio is going through a rapid expansion and JP was engaged to ensure that potential investors were made aware of the IPO and Mighty Kingdom’s plan to list on the ASX in 2021.",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 4,
                      "name": "Creation",
                      "slug": "creation",
                      "subcategories": []
                    },
                    {
                      "id": 5,
                      "name": "Communication",
                      "slug": "communication",
                      "subcategories": []
                    },
                    {
                      "id": 31,
                      "name": "Digital Marketing",
                      "slug": "digital-marketing",
                      "subcategories": []
                    },
                    {
                      "id": 32,
                      "name": "Content Production",
                      "slug": "content-production",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1670,
                "title": "Frigid.Cloud",
                "page_url": "/frigid-cloud",
                "meta": {
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_header_module",
                      "title": "Cultivating Brand Growth Through Sustainable Partnerships",
                      "sub_title": "",
                      "background_image": "/content/images/MjAyNC8xMC9GcmlnaWRfMQ==.webp",
                      "background_video": false,
                      "background": "",
                      "background_properties": "",
                      "class_name": [
                        "default"
                      ],
                      "background_type": "image",
                      "background_gradient": false,
                      "excerpt": "",
                      "short_excerpt": "",
                      "button_label": "",
                      "background_image_position": "auto",
                      "description": "",
                      "image": false
                    },
                    {
                      "acf_fc_layout": "two_column_module",
                      "column_1_content": "<p><span style=\"font-weight: 400;\">At JP Media, it is in our nature to build and support relationships that nurture positive change. This was proven perfectly by our most recent partnership with Frigid.Cloud – a leading provider of cloud-based solutions for craft breweries and wineries. </span></p>\n<p><span style=\"font-weight: 400;\">Passionate about giving back to the local community and partnering with like-minded businesses that share the same values, we identified an opportunity for the Frigid.Cloud team to make a difference while at the same time promoting its technology made for, and with, craft brewers that also helps them to improve their energy efficiency. </span></p>\n<p><span style=\"font-weight: 400;\">The team set out to:</span></p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Support the community</b><span style=\"font-weight: 400;\"> by partnering with a local (and eco-conscious!) brewery in the Adelaide area that is committed to using innovative solutions that improve production and sustainability, and offer them the chance to experience Frigid.Cloud’s platform firsthand. </span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promote sustainability</b><span style=\"font-weight: 400;\"> by highlighting how Frigid.Cloud&#8217;s technology blends with brewery operations and how that minimises environmental impact by fostering a more energy efficient brewing process.</span></li>\n</ul>\n<p><span style=\"font-weight: 400;\">JP Media identified the perfect partner for Frigid.Cloud: Bowden Brewing – a well-respected local brewery with a strong drive towards sustainability. By connecting these two brands with a common interest, we knew this partnership would help raise awareness of sustainable brewing practices and innovative ways in which breweries can be more efficient, by using Frigid.Cloud.</span></p>\n<p><br style=\"font-weight: 400;\" /><br style=\"font-weight: 400;\" /></p>\n",
                      "column_2_content": "<p><span style=\"font-weight: 400;\">The timing of National Tree Day was ideal for this partnership to kick off! We envisioned a collaborative effort that would promote Frigid.Cloud&#8217;s pulse cooling technology within the brewing industry, while also supporting Bowden Brewing&#8217;s environmental values, and benefitting the local community.</span></p>\n<p><span style=\"font-weight: 400;\">Moving forward, we managed the entire project from initial brainstorming to on-the-ground execution, including:</span><span style=\"font-weight: 400;\"> </span></p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nurturing a seamless working relationship</b><span style=\"font-weight: 400;\"> between Frigid.Cloud, Bowden Brewing, The City of Charles Sturt, and Unity Housing.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Crafting engaging campaign visuals</b><span style=\"font-weight: 400;\"> that resonated with the target audience.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Executing strategic social media campaigns</b><span style=\"font-weight: 400;\"> to spread awareness about the partnership, National Tree Day, and the environmental benefits of the initiative.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Producing high-quality video and photo content</b><span style=\"font-weight: 400;\"> that captured the essence of the partnership and all involved. This content was then circulated across various channels, maximising audience reach.</span></li>\n</ul>\n<p><span style=\"font-weight: 400;\">The results? The National Tree Day partnership was a huge success, and more than 200 trees were planted at social housing residences in collaboration with The City of Charles Sturt and Unity Housing.</span></p>\n<p><span style=\"font-weight: 400;\">Being part of this project has shown our commitment in supporting a local business, environmental initiatives, and community service. We look forward to continuing to work closely with the Frigid.Cloud team, not only in Australia, but also as they grow in the US market.</span></p>\n<p><br style=\"font-weight: 400;\" /><br style=\"font-weight: 400;\" /></p>\n",
                      "class_name": [
                        "default"
                      ],
                      "background_colour": false,
                      "background_colour_v2": false,
                      "background_colour_v3": false
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyNC8xMC9GcmlnaWRfMg==.webp",
                      "class_name": []
                    }
                  ],
                  "meta_description": "At JP Media, it is in our nature to build and support relationships that nurture positive change. ",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 8,
                      "name": "Strategy",
                      "slug": "strategy",
                      "subcategories": []
                    },
                    {
                      "id": 5,
                      "name": "Communication",
                      "slug": "communication",
                      "subcategories": []
                    }
                  ]
                },
                "id": 191,
                "title": "Adelaide Fringe",
                "page_url": "/adelaide-fringe",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_navigator_module",
                      "title": "Adelaide Fringe",
                      "short_excerpt": "JP Media works with Adelaide Fringe year-round to prepare for the festival, which covers the entire city and beyond. It translates to enormous profile growth for an ever-evolving showcase of emerging arts, and is one of the many benefits of an energetic, young company with significant national reach. ",
                      "button_label": "",
                      "left_url": "",
                      "right_url": "",
                      "background": "grey",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_header_banner_module",
                      "header_banner_lhs": {
                        "title": "PR & Communications",
                        "tagline": "Raising the national profile of the largest arts festival in the Southern Hemisphere",
                        "description": "<p>Adelaide Fringe JP Media works with Adelaide Fringe year-round to prepare for the festival, which covers the entire city and beyond. It translates to enormous profile growth for an ever-evolving showcase of emerging arts, and is one of the many benefits of an energetic, young company with significant national reach.</p>\n",
                        "buttons": []
                      },
                      "header_banner_rhs": {
                        "client_name": "Adelaide Fringe ",
                        "client_logo": false,
                        "services": [
                          {
                            "title": "Strategy",
                            "description": false
                          },
                          {
                            "title": "Communication",
                            "description": [
                              {
                                "line": "Public Relations"
                              }
                            ]
                          }
                        ]
                      },
                      "body_text": "",
                      "background_colour": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "fullwidth_image_banner_module",
                      "heading": "Elevating an iconic South Australian event",
                      "subheading": "",
                      "text_colour": "white",
                      "link": "",
                      "background_image": "/content/images/MjAyMS8wMS9GcmluZ2UtMQ==.webp",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "objectives_and_key_points_module",
                      "class_name": [
                        "default"
                      ],
                      "content": {
                        "lhs_objectives": {
                          "heading": "Objectives",
                          "description": "<p>To significantly raise the national profile of the Adelaide Fringe and expand its reach beyond arts circles to a broader, nationwide audience</p>\n"
                        },
                        "rhs_key_points": {
                          "heading": "Key Goals",
                          "key_points": [
                            {
                              "point": "Increase national and international media coverage"
                            },
                            {
                              "point": "Drive record-breaking attendance and economic impact"
                            },
                            {
                              "point": "Showcase the festival's creativity, innovation, and electric nature"
                            }
                          ]
                        }
                      },
                      "swap_lhs_&_rhs": false
                    },
                    {
                      "acf_fc_layout": "image_gallery_module",
                      "class_name": [
                        "default"
                      ],
                      "images": [
                        {
                          "image": "/content/images/MjAyMS8wMS85MzU5ZmVkMDdhZTUxODRhMTgyZWQ3MjVhOGVjZTc0MA==.webp"
                        },
                        {
                          "image": "/content/images/MjAyMS8wMS9mODBjMmFhMWMyN2UyZjFjOTYzNzA3MmJjMzc0NGFiMQ==.webp"
                        },
                        {
                          "image": "/content/images/MjAyMS8wMS83YTJlYTM5MjU3MDUzNTRiNTNmZDQ0YjM2YjEzYjNmNw==.webp"
                        },
                        {
                          "image": "/content/images/MjAyMS8wMS9mMGNlMjdmNS0yMGUxLTQ3NDktYjlkOS03YzkxMTgyNTlkYTUtdXBsb2FkX2ZlYXR1cmVfaW1hZ2VfZm9yX2FydGljbGUtRmFudGFpbC1IT0gtMTJfMTIwMHg2NzVfQWRlbGFpZGUtQWVyaWFs.webp"
                        }
                      ]
                    },
                    {
                      "acf_fc_layout": "case_study_solution_module",
                      "header": {
                        "title": "The Solution",
                        "tagline": "We became an extension of the Adelaide Fringe team, providing year-round strategic communications. Our team travels strategically to connect with national and international contacts, championing all facets of the festival. This long-term, integrated approach has translated to enormous profile growth and consistently strong results, including:",
                        "description": ""
                      },
                      "solution_points": {
                        "points": [
                          {
                            "title": "Record-Breaking Economic Impact:",
                            "description": "<p>The 2020 festival, with all media coverage driven by JP Media, generated a record $96.7 million in total expenditure for South Australia.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Significant Profile Growth:",
                            "description": "<p>Our work has consistently raised the festival&#8217;s national and international recognition, positioning it as a leading showcase for emerging arts.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          },
                          {
                            "title": "Strategic Media Outreach:",
                            "description": "<p>We consistently secure high-value placements and interviews, ensuring the festival&#8217;s unique story reaches key audiences far beyond South Australia.</p>\n",
                            "class_name": [
                              "border-top"
                            ]
                          }
                        ]
                      },
                      "class_name": [
                        "margin-bottom",
                        "margin-top-small"
                      ]
                    },
                    {
                      "acf_fc_layout": "image_and_content_module",
                      "image": {
                        "ID": 2943,
                        "id": 2943,
                        "title": "Adelaide Fringe Festival",
                        "filename": "253000.jpg",
                        "filesize": 1097526,
                        "url": "/content/images/MjAyMS8wMS8yNTMwMDA=.webp",
                        "link": "https://jpwebsiteapi.kinsta.cloud/jp_case_studies/adelaide-fringe/adelaide-fringe-festival/",
                        "alt": "Colourful paper lanterns hanging above a thatched-roof bar structure at a festival, with patrons gathered underneath in late afternoon light.",
                        "author": "1",
                        "description": "",
                        "caption": "",
                        "name": "adelaide-fringe-festival",
                        "status": "inherit",
                        "uploaded_to": 191,
                        "date": "2025-12-12 04:59:08",
                        "modified": "2026-09-30 06:04:00",
                        "menu_order": 0,
                        "mime_type": "image/jpeg",
                        "type": "image",
                        "subtype": "jpeg",
                        "icon": "/content/images/aHR0cHM6Ly9qcHdlYnNpdGVhcGkua2luc3RhLmNsb3VkL3dwLWluY2x1ZGVzL2ltYWdlcy9tZWRpYS9kZWZhdWx0.webp",
                        "width": 1600,
                        "height": 1068,
                        "sizes": {
                          "thumbnail": "/content/images/MjAyMS8wMS8yNTMwMDAtMTUweDE1MA==.webp",
                          "thumbnail-width": 150,
                          "thumbnail-height": 150,
                          "medium": "/content/images/MjAyMS8wMS8yNTMwMDAtMzAweDIwMA==.webp",
                          "medium-width": 300,
                          "medium-height": 200,
                          "medium_large": "/content/images/MjAyMS8wMS8yNTMwMDAtNzY4eDUxMw==.webp",
                          "medium_large-width": 750,
                          "medium_large-height": 501,
                          "large": "/content/images/MjAyMS8wMS8yNTMwMDAtMTAyNHg2ODQ=.webp",
                          "large-width": 750,
                          "large-height": 501,
                          "1536x1536": "/content/images/MjAyMS8wMS8yNTMwMDAtMTUzNngxMDI1.webp",
                          "1536x1536-width": 1536,
                          "1536x1536-height": 1025,
                          "2048x2048": "/content/images/MjAyMS8wMS8yNTMwMDA=.webp",
                          "2048x2048-width": 1600,
                          "2048x2048-height": 1068,
                          "post-thumbnail": "/content/images/MjAyMS8wMS8yNTMwMDAtMTU2OHgxMDQ3.webp",
                          "post-thumbnail-width": 1568,
                          "post-thumbnail-height": 1047
                        }
                      },
                      "image_link": "",
                      "image_alignment": [
                        "right"
                      ],
                      "column_content": "<h3 class=\"text-xl\">Project Feature</h3>\n<p class=\"text-md\">Our partnership with Adelaide Fringe is a testament to the results of a fully integrated, long-term PR and communications strategy, which includes:&lt;/p</p>\n<ul class=\"list\">\n<li class=\"text-sm\">A comprehensive, year-round PR strategy</li>\n<li class=\"text-sm\">Strategic media outreach to national and international contacts</li>\n<li class=\"text-sm\">A focus on both emerging and established artists</li>\n<li class=\"text-sm\">Promotion of the festival&#8217;s creativity, innovation, and electric nature</li>\n</ul>\n",
                      "button_label": "",
                      "button_link": "",
                      "class_name": [
                        "default"
                      ]
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8wMS9mODBjMmFhMWMyN2UyZjFjOTYzNzA3MmJjMzc0NGFiMQ==.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "case_study": "",
                  "meta_title": "",
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "case_study_thumbnail_image": "/content/images/MjAyMS8wMS9mODBjMmFhMWMyN2UyZjFjOTYzNzA3MmJjMzc0NGFiMQ==.webp",
                  "meta_description": "",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "og_image": "/content/images/MjAyMS8wMS85MzU5ZmVkMDdhZTUxODRhMTgyZWQ3MjVhOGVjZTc0MA==.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 8,
                      "name": "Strategy",
                      "slug": "strategy",
                      "subcategories": []
                    },
                    {
                      "id": 5,
                      "name": "Communication",
                      "slug": "communication",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1654,
                "title": "AusHealth",
                "page_url": "/aushealth",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_header_module",
                      "title": "AusHealth",
                      "sub_title": "",
                      "background_image": "/content/images/MjAyMS8wNi9BUjE4XzE0OC0xLXNjYWxlZA==.webp",
                      "background_video": false,
                      "background": false,
                      "background_properties": "",
                      "class_name": [
                        "default"
                      ],
                      "background_type": false,
                      "background_gradient": false,
                      "excerpt": "",
                      "short_excerpt": "JP Media works with Adelaide Fringe year-round to prepare for the festival, which covers the entire city and beyond. It translates to enormous profile growth for an ever-evolving showcase of emerging arts, and is one of the many benefits of an energetic, young company with significant national reach. ",
                      "button_label": "",
                      "background_image_position": "center",
                      "description": "",
                      "image": false
                    },
                    {
                      "acf_fc_layout": "two_column_module",
                      "column_1_content": "<p class=\"_04xlpA direction-ltr align-start para-style-body\">JP Media recently launched the ClinMAPS PRO app – a product created by the Royal Adelaide Hospital Burns Unit and medical research company AusHealth.</p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\">\nThe product provides users with an assessment of how active a scar is and provides clear photographic references that clinicians use when assessing scar progress.</p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\">\nJP Media launched the product to market through a proactive PR strategy and was able to achieve coverage across print, television, radio and significant national and international online media.</p>\n",
                      "column_2_content": "<p>Due to the success of the launch, AusHealth is working on version two of the app to be introduced to the Asian market.</p>\n",
                      "class_name": [
                        "default"
                      ],
                      "background_colour": false,
                      "background_colour_v2": false,
                      "background_colour_v3": false
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8wNi9BUjE4XzEzNy1zY2FsZWQ=.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "meta_description": "JP Media worked with AusHealth to re-launch* its ClinMAPS PRO app developed by AusHealth in conjunction with the Royal Adelaide Hospital (RAH) Burns Unit in a world first.",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 8,
                      "name": "Strategy",
                      "slug": "strategy",
                      "subcategories": []
                    },
                    {
                      "id": 5,
                      "name": "Communication",
                      "slug": "communication",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1644,
                "title": "Charter Hall",
                "page_url": "/charter-hall",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_header_module",
                      "title": "Charter Hall",
                      "sub_title": "",
                      "background_image": "/content/images/MjAyMS8wMy9LaW5nX1dpbGxpYW1fRGF5XzIwMTAyOS1zY2FsZWQ=.webp",
                      "background_video": false,
                      "background": "",
                      "background_properties": "",
                      "class_name": [
                        "default"
                      ],
                      "background_type": false,
                      "background_gradient": false,
                      "excerpt": "Excerpt content",
                      "short_excerpt": "JP Media provides ongoing marketing and communication services for Charter Hall in South Australia and looks after all PR, content and media-related activities for the investment giant’s flagship developments in Adelaide. ",
                      "button_label": "",
                      "background_image_position": "center",
                      "description": "",
                      "image": false
                    },
                    {
                      "acf_fc_layout": "two_column_module",
                      "column_1_content": "<p>Charter Hall is one of Australia’s leading property investment and fund management companies.</p>\n<p>JP Media provides ongoing marketing and communication services for Charter Hall in South Australia and looks after all PR, content and media-related activities for the investment giant’s flagship developments in Adelaide.</p>\n<p>This included securing national and international media coverage for Charter Hall’s $250 million GPO Exchange building, which opened in 2019. We are currently providing PR and communication support for the Group’s most recent Adelaide development, $450 million 60 King William Street, located in the CBD.</p>\n",
                      "column_2_content": "<p>Reporting to Group Communications in Melbourne and Sydney, JP Media ensures all project milestones are communicated effectively and efficiently, while providing Charter Hall’s South Australian operations with a range of communication services and resources.</p>\n<p>Charter Hall has identified South Australia as a key growth market and JP Media plays a large role to ensure that this important investment in the state is nurtured and communicated to key audiences and stakeholders.</p>\n",
                      "class_name": [
                        "default"
                      ],
                      "background_colour": false,
                      "background_colour_v2": false,
                      "background_colour_v3": false
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8wMy82MEtXLTc2LXNjYWxlZA==.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "meta_description": "JP Media provides ongoing marketing and communication services for Charter Hall in South Australia and looks after all PR, content and media-related activities for the investment giant’s flagship developments in Adelaide. ",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 32,
                      "name": "Content Production",
                      "slug": "content-production",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1662,
                "title": "Australian Pathology",
                "page_url": "/australian-pathology",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_header_module",
                      "title": "Australian Pathology",
                      "sub_title": "",
                      "background_image": "/content/images/MjAyMS8wNy9EU0MwMjUxOS1zY2FsZWQ=.webp",
                      "background_video": false,
                      "background": "",
                      "background_properties": "",
                      "class_name": [
                        "default"
                      ],
                      "background_type": false,
                      "background_gradient": false,
                      "excerpt": "Excerpt content",
                      "short_excerpt": "JP Media provides ongoing marketing and communication services for Charter Hall in South Australia and looks after all PR, content and media-related activities for the investment giant’s flagship developments in Adelaide. ",
                      "button_label": "",
                      "background_image_position": "center",
                      "description": "",
                      "image": false
                    },
                    {
                      "acf_fc_layout": "two_column_module",
                      "column_1_content": "<p>Australian Pathology is the national peak body for private pathology in Australia representing more than 95 per cent of the industry’s pathology services in Australia.</p>\n<p>Earlier in 2021, Australian Pathology engaged JP Media to produce a visual media campaign to raise awareness of the role of pathology, particularly during the COVID-19 pandemic. This video and photographic campaign was used as part of a national social media awareness campaign.</p>\n<p>On behalf of Australian Pathology, JP Media managed this project end to end, from developing storyboards, voice-over scripts, testimonial interview questions and visual overlays to filming at various Australian locations over two days and post-production of all deliverables. JP Media delivered a range of video and photographic assets that followed the day in the life of the three common pathology tests, showcasing the various roles within the industry.</p>\n",
                      "column_2_content": "<p>The team also produced three short-style videos and a suite of seven individual testimonials by a range of pathology professionals. To support this, the team also developed a webpage linked to the Australian Pathology website to host the videos and promote the broader campaign.</p>\n<p>JP Media is continuing to work with Australian Pathology, broadening its services to assist with additional marketing and content activities on a national level.</p>\n",
                      "class_name": [
                        "default"
                      ],
                      "background_colour": false,
                      "background_colour_v2": false,
                      "background_colour_v3": false
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8wNy9EU0MwMjI0Mi1zY2FsZWQ=.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "meta_description": "Australian Pathology engaged JP Media to produce a visual media campaign to raise awareness of the role of pathology, particularly during the COVID-19 pandemic.",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 4,
                      "name": "Creation",
                      "slug": "creation",
                      "subcategories": []
                    },
                    {
                      "id": 3,
                      "name": "Technology",
                      "slug": "technology",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1652,
                "title": "Adelaide Oval",
                "page_url": "/adelaide-oval",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_header_module",
                      "title": "Adelaide Oval ",
                      "sub_title": "",
                      "background_image": "/content/images/MjAyMS8wNC9BLU92YWwt.webp",
                      "background_video": false,
                      "background": false,
                      "background_properties": "",
                      "class_name": [
                        "default"
                      ],
                      "background_type": false,
                      "background_gradient": false,
                      "excerpt": "Excerpt content",
                      "short_excerpt": "JP Media provides ongoing marketing and communication services for Charter Hall in South Australia and looks after all PR, content and media-related activities for the investment giant’s flagship developments in Adelaide. ",
                      "button_label": "",
                      "background_image_position": "center",
                      "description": "",
                      "image": false
                    },
                    {
                      "acf_fc_layout": "two_column_module",
                      "column_1_content": "<p>Adelaide Oval attracts tens of thousands of viewers on a regular basis, yet they are always open to feedback and ways they can further improve their already remarkable stadium. JP Media’s digital expertise and innovation are assisting Adelaide Oval in creating a modern feedback management platform, so all communications are collated and attended to efficiently. </p>\n<p>The Adelaide Oval has questions and feedback emerging from many different platforms including email, Facebook and phone. The platform by JP Media captures feedback generated through Facebook messages, email or entered by staff. It collects customer details, feedback, and categorises them so the message is sent to the correct department to action or respond to the customer directly. </p>\n",
                      "column_2_content": "<p>Including administration functions, the platform assists staff in assuring the feedback process is resourceful and efficient. It also assists the Adelaide Oval customers in ensuring their questions and feedback is heard and responded to effectively from the correct department. </p>\n<p>JP Media’s feedback management platform directs and delivers the correct information to the correct individuals in an engaged and timely manner. Our extensive experience and collaborative communication is assisting the Adelaide Oval to provide an efficient, effective feedback service.</p>\n",
                      "class_name": [
                        "default"
                      ],
                      "background_colour": false,
                      "background_colour_v2": false,
                      "background_colour_v3": false
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8wNC9BZGVsYWlkZS1PdmFs.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "meta_description": "JP Media’s digital expertise and innovation are assisting Adelaide Oval in creating a modern feedback management platform, so all communications are collated and attended to efficiently. ",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 5,
                      "name": "Communication",
                      "slug": "communication",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1661,
                "title": "SAFECOM",
                "page_url": "/safecom",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_header_module",
                      "title": "SAFECOM",
                      "sub_title": "",
                      "background_image": "/content/images/MjAyMS8wNi8xLU5FUGhvdG9ncmFwaHktbXRjb21wYXNzLTAzMDIxOS0y.webp",
                      "background_video": false,
                      "background": "",
                      "background_properties": "",
                      "class_name": [
                        "default"
                      ],
                      "background_type": false,
                      "background_gradient": false,
                      "excerpt": "",
                      "short_excerpt": "JP Media works with Adelaide Fringe year-round to prepare for the festival, which covers the entire city and beyond. It translates to enormous profile growth for an ever-evolving showcase of emerging arts, and is one of the many benefits of an energetic, young company with significant national reach. ",
                      "button_label": "",
                      "background_image_position": "center",
                      "description": "",
                      "image": false
                    },
                    {
                      "acf_fc_layout": "two_column_module",
                      "column_1_content": "<p>In March 2019, JP Media won a competitive tender to provide communications services to South Australian Fire &amp; Emergency Services Commission (SAFECOM).</p>\n<p>We worked closely with a range of stakeholders including CFS, SES, MFS and the Emergency Services Minister to manage all communications and issues management around a range of services and technologies managed by SAFECOM.</p>\n",
                      "column_2_content": "<p>JP Media was tasked with creating a range of communication strategies, issues management plans and community outreach programs to ensure that the South Australian community is informed, educated and included in all future activities and plans.</p>\n",
                      "class_name": [
                        "default"
                      ],
                      "background_colour": false,
                      "background_colour_v2": false,
                      "background_colour_v3": false
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8wNi9hdXN0cmFsaWFuLWJ1c2hmaXJlLWFmdGVybWF0aC1idXJudC10cmVlcy1kYW1hZ2VkLVFaWDhSM1Atc2NhbGVk.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "meta_description": "Clear, considered messaging during crisis moments. JP Media handles issues management and community outreach for SAFECOM.",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 5,
                      "name": "Communication",
                      "slug": "communication",
                      "subcategories": []
                    },
                    {
                      "id": 31,
                      "name": "Digital Marketing",
                      "slug": "digital-marketing",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1646,
                "title": "Rundle Mall Plaza",
                "page_url": "/rundle-mall-plaza",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_header_module",
                      "title": "Rundle Mall Plaza",
                      "sub_title": "",
                      "background_image": "/content/images/MjAyMS8wMy9STVAtODQtc2NhbGVkLWUxNjE2NTY4MzM3ODQy.webp",
                      "background_video": false,
                      "background": false,
                      "background_properties": "",
                      "class_name": [
                        "default"
                      ],
                      "background_type": false,
                      "background_gradient": false,
                      "excerpt": "",
                      "short_excerpt": "JP Media provides ongoing marketing and communication services for Rundle Mall Plaza and looks after all PR and media-related activities. ",
                      "button_label": "",
                      "background_image_position": "center",
                      "description": "",
                      "image": false
                    },
                    {
                      "acf_fc_layout": "two_column_module",
                      "column_1_content": "<p>Rundle Mall Plaza is one of Adelaide’s premier shopping destinations. From fashion and designer jewellery to rare gaming collectables, Rundle Mall plaza is guaranteed to have something for everyone. </p>\n<p>JP Media provides ongoing marketing and communication services for Rundle Mall Plaza and looks after all PR and media-related activities. </p>\n<p>This included securing coverage for Rundle Mall Plaza’s redevelopment in 2018. We implemented a communications and PR strategy which resulted in a wide range of coverage when the multimillion dollar, four-level redevelopment officially opened, and the pending arrival of international retailer H&#038;M was announced.</p>\n",
                      "column_2_content": "<p>Our team currently supports Rundle Mall Plaza across all facets of PR, communications and digital marketing, as well as manages their social media, content creation and event promotions.</p>\n<p>The JP Media team utilizes communications and social media strategies to ensure all content is fun, creative and displays the best of Rundle Mall Plaza’s diverse range of tenants. </p>\n",
                      "class_name": [
                        "default"
                      ],
                      "background_colour": false,
                      "background_colour_v2": false,
                      "background_colour_v3": false
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8wMy9STVAtOC1zY2FsZWQ=.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "meta_description": "JP Media provides ongoing marketing and communication services for Rundle Mall Plaza and looks after all PR and media-related activities. ",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 5,
                      "name": "Communication",
                      "slug": "communication",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1650,
                "title": "Enabling Confidence at Home (ECH)",
                "page_url": "/enabling-confidence-at-home-ech",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_header_module",
                      "title": "Enabling Confidence at Home (ECH) ",
                      "sub_title": "",
                      "background_image": "/content/images/MjAyMS8wNC9PdXRkb29yX2RpbmluZ18wMl9jbXlrLTEtc2NhbGVk.webp",
                      "background_video": false,
                      "background": false,
                      "background_properties": "",
                      "class_name": [
                        "default"
                      ],
                      "background_type": false,
                      "background_gradient": false,
                      "excerpt": "",
                      "short_excerpt": "JP Media provides ongoing marketing and communication services for Rundle Mall Plaza and looks after all PR and media-related activities. ",
                      "button_label": "",
                      "background_image_position": "center",
                      "description": "",
                      "image": false
                    },
                    {
                      "acf_fc_layout": "two_column_module",
                      "column_1_content": "<p>South Australia’s largest provider of retirement living accommodation and at-home services, Enabling Confidence at Home (ECH), has been a client of JP Media for a range of communications services since 2015.</p>\n<p>In creating media releases and media briefings, we ensure that ECH is informed, prepared, and the topic of conversation. Regularly pitching story ideas to ECH and prominent news platforms, JP Media is there every step of the way.</p>\n",
                      "column_2_content": "<p>ECH publishes the well-read Keep Connected magazine, with all content created by ECH and the JP Media team. The JP Media team also manages all design elements of this publication.</p>\n<p>Our trusted authentic relationship with ECH has greatly assisted in their brand awareness, media coverage and publication content production.</p>\n",
                      "class_name": [
                        "default"
                      ],
                      "background_colour": false,
                      "background_colour_v2": false,
                      "background_colour_v3": false
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8wNC9Gcm9tLXRoZS1iYWNrLVJvZ2VyLUJveWNlLUlhbi1QeW1hbi1Db25uaWUtQ2xvc2UtUGF1bC1MYWJyYW0tTGVvLUNvdXNpbnMtRnJvbS1mcm9udC1Db2xsZWVuLUJpbGxvd3MtQW5uZS1MYWJyYW0tU3VlLUx1Y2FzLUFubmEtRGF2aXMtTWFyZ2FyZXQtQXhvbi1zY2FsZWQ=.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "meta_description": "In creating media releases and media briefings, we ensure that ECH is informed, prepared, and the topic of conversation.",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 4,
                      "name": "Creation",
                      "slug": "creation",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1653,
                "title": "Patrick Canion",
                "page_url": "/patrick-canion",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_header_module",
                      "title": "Patrick Canion",
                      "sub_title": "",
                      "background_image": "/content/images/MjAyMS8wNi9QQ19KUE1fMDMwNDE3X2hlcm9fODkyNDZfd2ViMg==.webp",
                      "background_video": false,
                      "background": "",
                      "background_properties": "",
                      "class_name": [
                        "default"
                      ],
                      "background_type": false,
                      "background_gradient": false,
                      "excerpt": "Excerpt content",
                      "short_excerpt": "JP Media provides ongoing marketing and communication services for Charter Hall in South Australia and looks after all PR, content and media-related activities for the investment giant’s flagship developments in Adelaide. ",
                      "button_label": "",
                      "background_image_position": "center",
                      "description": "",
                      "image": false
                    },
                    {
                      "acf_fc_layout": "two_column_module",
                      "column_1_content": "<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">JP Media has a long and proud history working with prominent West Australian </span><span class=\"JsGRdQ\">financial commentator Patrick Canion. As CEO of AMP Advice in West Australia it got to the stage where Patrick was so sought after around the country for his unique financial advice, that a new personal brand (and associated assets) needed to be created.</span></p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">JP Media has rolled out a range of strategic national profile building campaigns for Patrick Canion and has positioned him in everything from the Australian Financial Review and The Australian to a regular slot on the Today Show.</span></p>\n",
                      "column_2_content": "<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Subsequently, JP Media was engaged to create a brand identity for Patrick Canion and a website to manage his many followers around the country.</span></p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">Through the work we have done with this client, JP Media has developed a black book of highly relevant journalists across the country that will be fully utlised if engaged.</span></p>\n",
                      "class_name": [
                        "default"
                      ],
                      "background_colour": false,
                      "background_colour_v2": false,
                      "background_colour_v3": false
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8wNi9wYXRyaWNrLWNhbmlvbi1idXNpbmVzcy1jYXJkLXNjYWxlZA==.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "meta_description": "JP Media has rolled out a range of strategic national profile building campaigns for Patrick Canion.",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 4,
                      "name": "Creation",
                      "slug": "creation",
                      "subcategories": []
                    },
                    {
                      "id": 3,
                      "name": "Technology",
                      "slug": "technology",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1651,
                "title": "Insight",
                "page_url": "/insight",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_header_module",
                      "title": "Insight ",
                      "sub_title": "",
                      "background_image": "/content/images/MjAyMS8wNC9zb25nc2Nob29sXzIzMC1zY2FsZWQtMQ==.webp",
                      "background_video": false,
                      "background": "",
                      "background_properties": "",
                      "class_name": [
                        "default"
                      ],
                      "background_type": false,
                      "background_gradient": false,
                      "excerpt": "Excerpt content",
                      "short_excerpt": "JP Media provides ongoing marketing and communication services for Charter Hall in South Australia and looks after all PR, content and media-related activities for the investment giant’s flagship developments in Adelaide. ",
                      "button_label": "",
                      "background_image_position": "center",
                      "description": "",
                      "image": false
                    },
                    {
                      "acf_fc_layout": "two_column_module",
                      "column_1_content": "<p>Insight provides modern specialist lighting solutions and is responsible for some of Adelaide’s most beautiful and creative lighting displays, including the illuminating pop of colour on the exterior of the Adelaide Airport.</p>\n<p>Insight was in the middle of a revolutionary re-branding. JP Media recognised the talent and creativity of Insight and wanted to correctly display that to its customers and Australia. The JP Media team created a new logo and identity for the brand, incorporating fun and sleek designs with modern colour combinations of yellow, charcoal and white.</p>\n",
                      "column_2_content": "<p>Insight provides lighting solutions for residential, hospitality, commercial, retail, façade illumination and public space lighting. Due to their range, the brand required an interactive eye-catching website to ensure all customers can not only shop their products with ease, but also enjoy the process. The team designed and created the new and contemporary Insight website, while also populating all content including each product and their intricate details and imagery.</p>\n<p>JP Media collaborates with brands throughout the entire journey of the website process and re-branding. We ensure that our client’s vision is captured and portrayed across all presented work accurately and with personality and flair.</p>\n",
                      "class_name": [
                        "default"
                      ],
                      "background_colour": false,
                      "background_colour_v2": false,
                      "background_colour_v3": false
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8wNC9TY3JlZW4tU2hvdC0yMDIxLTA0LTI4LWF0LTUuMzAuMjctcG0=.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "meta_description": "JP Media recognised the talent and creativity of Insight and wanted to correctly display that to their customers and Australia.",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 5,
                      "name": "Communication",
                      "slug": "communication",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1659,
                "title": "Urban Habitats",
                "page_url": "/urban-habitats",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_header_module",
                      "title": "Urban Habitats",
                      "sub_title": "",
                      "background_image": "/content/images/MjAyMS8wNi9VbmxleS1zY2FsZWQ=.webp",
                      "background_video": false,
                      "background": "",
                      "background_properties": "",
                      "class_name": [
                        "default"
                      ],
                      "background_type": false,
                      "background_gradient": false,
                      "excerpt": "Excerpt content",
                      "short_excerpt": "JP Media provides ongoing marketing and communication services for Charter Hall in South Australia and looks after all PR, content and media-related activities for the investment giant’s flagship developments in Adelaide. ",
                      "button_label": "",
                      "background_image_position": "center",
                      "description": "",
                      "image": false
                    },
                    {
                      "acf_fc_layout": "two_column_module",
                      "column_1_content": "<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">High-end design and construction homebuilder Urban Habitats craved a revamp of its social media presence to better reflect the quality of its work.</span></p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\">JP Media created an overarching strategy, identified new channels and put together a balanced mix of content that resulted in a significant spike in reach, engagement and followers.</span></p>\n",
                      "column_2_content": "<p><span class=\"JsGRdQ\">JP Media was also engaged to look after all PR and communications for Urban Habitats’ 20th anniversary year centered around a range of celebrations in mid-2019.</span></p>\n",
                      "class_name": [
                        "default"
                      ],
                      "background_colour": false,
                      "background_colour_v2": false,
                      "background_colour_v3": false
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8wNi9KR1BfVUhfMTRBbGRnYXRlXzAwNS1zY2FsZWQ=.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "meta_description": "JP Media created an overarching strategy, identified new channels and put together a balanced mix of content that resulted in a significant spike in reach, engagement and followers.",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 4,
                      "name": "Creation",
                      "slug": "creation",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1657,
                "title": "GBA Projects",
                "page_url": "/gba-projects",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_header_module",
                      "title": "GBA Projects",
                      "sub_title": "",
                      "background_image": "/content/images/MjAyMS8wNi9TY3JlZW4tU2hvdC0yMDIxLTA2LTE2LWF0LTEyLjA1LjQ5LXBt.webp",
                      "background_video": false,
                      "background": "",
                      "background_properties": "",
                      "class_name": [
                        "default"
                      ],
                      "background_type": false,
                      "background_gradient": false,
                      "excerpt": "",
                      "short_excerpt": "JP Media works with Adelaide Fringe year-round to prepare for the festival, which covers the entire city and beyond. It translates to enormous profile growth for an ever-evolving showcase of emerging arts, and is one of the many benefits of an energetic, young company with significant national reach. ",
                      "button_label": "",
                      "background_image_position": "center",
                      "description": "",
                      "image": false
                    },
                    {
                      "acf_fc_layout": "two_column_module",
                      "column_1_content": "<p>Leading national project management firm GBA Projects came to JP Media in late 2018 wanting a refreshed and engaging new-look brand to reflect its growing national presence.</p>\n<p>JP Media worked closely with both its Adelaide and Sydney based teams to create a new brand and corporate identity that reflects the family-owned origins of the business coupled with its impressive growth across Australia.</p>\n<p>With clients such as BHP Billiton, Santos and Sydney Water, GBA Projects has an incredible track record, yet its brand didn’t properly reflect the success of the business.</p>\n",
                      "column_2_content": "<p>JP Media has subsequently created a range of marketing materials for GBA Projects, including marketing collateral, car decals and a range of presentation templates.</p>\n<p>JP Media continued to work with GBA Projects to grow its brand presence throughout Australia.</p>\n",
                      "class_name": [
                        "default"
                      ],
                      "background_colour": false,
                      "background_colour_v2": false,
                      "background_colour_v3": false
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8wNi9pbWFnZTAwMg==.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "meta_description": "GBA Projects came to JP Media wanting a refreshed and engaging new-look brand to reflect its growing national presence.",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 4,
                      "name": "Creation",
                      "slug": "creation",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1655,
                "title": "Palace Nova Cinemas",
                "page_url": "/palace-nova-cinemas",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_header_module",
                      "title": "Palace Nova Cinemas",
                      "sub_title": "",
                      "background_image": "/content/images/MjAyMS8wNi9wcmFfbWFya2V0aW5nX3N0aWxsc19wdWxsLjg2NDA5X2NwLXNjYWxlZA==.webp",
                      "background_video": false,
                      "background": false,
                      "background_properties": "",
                      "class_name": [
                        "default"
                      ],
                      "background_type": false,
                      "background_gradient": false,
                      "excerpt": "",
                      "short_excerpt": "JP Media works with Adelaide Fringe year-round to prepare for the festival, which covers the entire city and beyond. It translates to enormous profile growth for an ever-evolving showcase of emerging arts, and is one of the many benefits of an energetic, young company with significant national reach. ",
                      "button_label": "",
                      "background_image_position": "center",
                      "description": "",
                      "image": false
                    },
                    {
                      "acf_fc_layout": "two_column_module",
                      "column_1_content": "<p>You might have seen them on the back of a bus, in print or popping with colour on social media. They are eye-catchers designed by JP Media to move Palace Nova Cinemas into a larger spotlight. For the 2017 theatre-promotion project, inspiration came from the eclectic mix of film genres offered across the boutique cinema complex.</p>\n",
                      "column_2_content": "<p>JP Media was also cast to design the new Palace Nova Cinemas website, which is attracting thousands of visitors every week.</p>\n",
                      "class_name": [
                        "default"
                      ],
                      "background_colour": false,
                      "background_colour_v2": false,
                      "background_colour_v3": false
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8wNi9hY3Rpb24tQw==.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "meta_description": "The studio was going through a rapid expansion and JP was engaged to ensure that potential investors were made aware of the IPO and Mighty Kingdom’s plan to list on the ASX in 2021.",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 8,
                      "name": "Strategy",
                      "slug": "strategy",
                      "subcategories": []
                    },
                    {
                      "id": 5,
                      "name": "Communication",
                      "slug": "communication",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1648,
                "title": "Loreto College",
                "page_url": "/loreto-college",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_header_module",
                      "title": "Loreto College",
                      "sub_title": "",
                      "background_image": "/content/images/MjAyMS8wNC9Mb3JldG8tQ29sbGVnZS1MYWItU3R1ZGVudHMtMS1zY2FsZWQ=.webp",
                      "background_video": false,
                      "background": "",
                      "background_properties": "",
                      "class_name": [
                        "default"
                      ],
                      "background_type": false,
                      "background_gradient": false,
                      "excerpt": "Excerpt content",
                      "short_excerpt": "JP Media provides ongoing marketing and communication services for Charter Hall in South Australia and looks after all PR, content and media-related activities for the investment giant’s flagship developments in Adelaide. ",
                      "button_label": "",
                      "background_image_position": "center",
                      "description": "",
                      "image": false
                    },
                    {
                      "acf_fc_layout": "two_column_module",
                      "column_1_content": "<p>Established in 1905, Loreto College prides itself on the development of strong, passionate and confident girls and young women. With a strong set of values and beliefs, it is important the public perception of Loreto College reflects its impeccable reputation and rich history.</p>\n<p>JP Media created a personalised PR strategy for Loreto College Principal Nicole Archard to elevate her personal brand through a range of thought leadership opportunities. Objectives included developing Nicole’s brand beyond ‘Principal’, showcasing her awareness of broader societal issues, and highlighting Loreto College’s commitment to a holistic environment for learning.</p>\n",
                      "column_2_content": "<p>JP Media also developed a project-specific PR strategy for the opening of its new Science Centre. The strategy included clear objectives, key messaging, talent, and lists of mainstream and industry target media. JP Media coordinated a range of mainstream opportunities across television, radio, print and online channels and publications.</p>\n<p>Genuine and extensive collaboration with Loreto College in developing Loreto’s key points of difference across a range of themes was crucial to ensuring its external profile and perceptions were aligned with Loreto’s reputation and values.</p>\n",
                      "class_name": [
                        "default"
                      ],
                      "background_colour": false,
                      "background_colour_v2": false,
                      "background_colour_v3": false
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8wNC9Mb3JldG8tUGh5c2ljcy1zY2FsZWQ=.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "meta_description": "JP Media created a personalised PR strategy for Loreto College Principal Nicole Archard to elevate her personal brand through a range of thought leadership opportunities",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 3,
                      "name": "Technology",
                      "slug": "technology",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1667,
                "title": "Playing IT Safe",
                "page_url": "/playing-it-safe",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_header_module",
                      "title": "Playing IT Safe",
                      "sub_title": "",
                      "background_image": "/content/images/MjAyMS8wNy9TY3JlZW4tU2hvdC0yMDIxLTA3LTI2LWF0LTQuNDAuNDEtcG0tZTE2MjcyODM2ODQxNjY=.webp",
                      "background_video": false,
                      "background": "",
                      "background_properties": "",
                      "class_name": [
                        "default"
                      ],
                      "background_type": false,
                      "background_gradient": false,
                      "excerpt": "Excerpt content",
                      "short_excerpt": "Matthews Architects celebrated 45 years of business growth in 2020. To mark this impressive milestone, our team designed and produced a magazine commemorating the firm’s success.",
                      "button_label": "",
                      "background_image_position": "center",
                      "description": "",
                      "image": false
                    },
                    {
                      "acf_fc_layout": "two_column_module",
                      "column_1_content": "<p>Internet safety has never been more important. Children are now growing up in a tech advanced world that along with the incredible opportunities it provides, unfortunately, comes many risks. JP Media entered a partnership with advertising agency Nation to create the ‘Playing IT Safe’ early learning initiative website.</p>\n<p>Playing IT Safe, developed in collaboration with the Australian Federal Police, the Alannah &amp; Madeline Foundation, and the eSafety Commissioner, assists parents, carers, and educators in teaching children how to stay safe online. Launched by Peter Dutton, Playing IT Safe includes education handbooks, resources, worksheets and activities for internet safety.</p>\n<p>In developing and creating Playing IT Safe one of JP Media’s priorities was ensuring it is both interactive and easy to use. The ‘Educator Guidance’ resources include handbooks, framework’s, advice, and information about the eSafety Early Years Program. JP Media ensured that every page was an explosion of colour and animation that would grasp the attention of any little internet user.</p>\n",
                      "column_2_content": "<p>Utilizing the React JS framework JP Media’s creative animation and extensive digital experience created three interactive activities introducing basic online safety concepts. They include ‘Family technology plan’, ‘Share that photo’, and ‘Who can help?’.</p>\n<p>In a time where children are growing up holding smart devices JP Media’s creative animation, collaborative communication, and extensive experience are assisting in providing Australian parents, educators and children reliable information on how to stay safe online.</p>\n",
                      "class_name": [
                        "default"
                      ],
                      "background_colour": false,
                      "background_colour_v2": false,
                      "background_colour_v3": false
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8wNy9TY3JlZW4tU2hvdC0yMDIxLTA3LTI2LWF0LTQuNDEuMDEtcG0tZTE2MjcyODM2OTk2NjU=.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "meta_description": "JP Media entered a partnership with advertising agency Nation to create the ‘Playing IT Safe’ early learning initiative website.",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              },
              {
                "0": {
                  "content": "",
                  "categories": [
                    {
                      "id": 8,
                      "name": "Strategy",
                      "slug": "strategy",
                      "subcategories": []
                    },
                    {
                      "id": 4,
                      "name": "Creation",
                      "slug": "creation",
                      "subcategories": []
                    },
                    {
                      "id": 3,
                      "name": "Technology",
                      "slug": "technology",
                      "subcategories": []
                    }
                  ]
                },
                "id": 1668,
                "title": "Supermarket Swap",
                "page_url": "/supermarket-swap",
                "meta": {
                  "header_image": "/content/images/MjAyMS8wMS9TQU5GTC1iYW5uZXItMQ==.webp",
                  "page_builder": [
                    {
                      "acf_fc_layout": "page_header_module",
                      "title": "Supermarket Swap",
                      "sub_title": "",
                      "background_image": "/content/images/MjAyMS8xMi9OYWJ1bGEtQnJkYXItMS1lMTY0MDA1NzMxMjUzMA==.webp",
                      "background_video": false,
                      "background": "",
                      "background_properties": "",
                      "class_name": [
                        "default"
                      ],
                      "background_type": false,
                      "background_gradient": false,
                      "excerpt": "Excerpt content",
                      "short_excerpt": "JP Media provides ongoing marketing and communication services for Charter Hall in South Australia and looks after all PR, content and media-related activities for the investment giant’s flagship developments in Adelaide. ",
                      "button_label": "",
                      "background_image_position": "center",
                      "description": "",
                      "image": false
                    },
                    {
                      "acf_fc_layout": "two_column_module",
                      "column_1_content": "<p>Adelaide mum and creator of the popular Supermarket Swap Instagram page Nabula Brdar came to JP Media with an idea to build an app off the back of her highly successful website.</p>\n<p>The concept of Supermarket Swap is to simplify the shopping process and give shoppers the opportunity to easily search, shop, share and save on additive and preservative free food from Australia’s largest supermarkets. Launched less than a year ago via Instagram, Supermarket Swap has since grown to 60,000 engaged followers and due to this continued growth in demand for healthier choices, the idea for an app was created.</p>\n<p>Working collaboratively with Nabula, the JP Media team managed the process from ideation, through to design, development, testing and deployment.</p>\n",
                      "column_2_content": "<p>The app was developed using the open source Javascript framework ‘React Native’ which allows apps to be built for both Android and iOS devices. We also developed a user-friendly app content management system that allows Supermarket Swap to manage and control all aspects of the content contained in the app.</p>\n<p>Designed with specific sections aimed to simplify the process, the app features a section called <strong>search</strong> that was researched by a qualified team of health professionals. It allows consumers to type in any additive or preservative code number and find out exactly what it is and whether it’s safe to consume.</p>\n<p>Within the first day of its release, it landed in the top five health and fitness apps on App Store.</p>\n",
                      "class_name": [
                        "default"
                      ],
                      "background_colour": false,
                      "background_colour_v2": false,
                      "background_colour_v3": false
                    },
                    {
                      "acf_fc_layout": "image_module",
                      "image": "/content/images/MjAyMS8xMi9TY3JlZW4tU2hvdC0yMDIxLTEyLTIxLWF0LTEuNTQuNDYtcG0=.webp",
                      "class_name": [
                        "default"
                      ]
                    }
                  ],
                  "content_1": "<p>Game on. JP Media initially collaborated with the SANFL to create an interactive footy app that has evolved into a benchmark product for the Australian sporting world. It started as the league’s official mobile app, a trusted place loaded with live scores and game data. To meet an immediate mass following it has evolved tenfold so users can flick to live radio and TV streaming, live player polls, live ladders, player stats and news across game.</p>\n",
                  "meta_description": "Adelaide mum and creator of the popular Supermarket Swap Instagram page Nabula Brdar came to JP Media with an idea to build an app off the back of her highly successful website. ",
                  "centre_image": "/content/images/MjAyMS8wMS9hZmwtc2xpZGVyLTM=.webp",
                  "content_2": "<p>In 2017, the app was expanded again to include the inaugural women’s league. While the app involves an intricate weave of parties to deliver the information, the beauty is that SANFL still has control of its content. Today the JP Media-created platform has been adopted and become the national tool for every football league around the country. It has been adopted across Australia by VFL, WAFL, NEAFL and TSL, and the all-encompassing app is a go-to for more than 200,000 users on any match day.</p>\n",
                  "button_label": ""
                }
              }
            ]
          }
        ],
        "transition": "up",
        "background": "dark",
        "button_label": ""
      }
    },
    {
      "0": {
        "content": "",
        "categories": []
      },
      "id": 258,
      "title": "Creation",
      "page_url": "/creation",
      "meta": {
        "url": "/services/creation",
        "page_builder": [
          {
            "acf_fc_layout": "page_header_module",
            "title": "Creation",
            "sub_title": "We bring brands to life",
            "background_image": false,
            "background_video": false,
            "background": "",
            "background_properties": "",
            "class_name": [
              "default"
            ],
            "background_type": "color",
            "background_gradient": "navy_color",
            "excerpt": "",
            "short_excerpt": "Consectetur adipisicing elit",
            "button_label": "Work with us",
            "background_image_position": "",
            "description": "<p>Creation is the design work that turns a strategy into something people can see and recognise, from a single logo to a complete brand identity. We handle everything from a new logo to a complete rebrand, building brand identity design and graphic design that connects with your audience at every touchpoint.</p>\n",
            "image": false
          },
          {
            "acf_fc_layout": "three_column_module",
            "title": "Creation Services",
            "column_1_title": "Brand Identity",
            "column_1_content": "<p><span style=\"font-weight: 400;\">Logo design, typography, colour palettes and the brand identity design that makes a brand recognisable and consistent. We deliver brand guidelines, brand style guides, brand collateral and brand architecture, so your whole business knows how to use it.</span></p>\n",
            "column_2_title": "Campaign Creative Concepts",
            "column_2_content": "<p><span style=\"font-weight: 400;\">The thinking behind how a campaign looks and feels. We develop creative concepts, art direction, campaign design and multi-channel creative that give every campaign consistent visuals and messaging.</span></p>\n",
            "column_3_title": "Digital UX/UI Design",
            "column_3_content": "<p><span style=\"font-weight: 400;\">Websites, apps and platforms that are clear, functional and on-brand, designed around how people actually use them. UX research, UI design, wireframing, prototyping, user testing and interface design.</span></p>\n",
            "class_name": [
              "default"
            ],
            "background_colour": "light",
            "openDefaultContent": true
          },
          {
            "acf_fc_layout": "three_column_module",
            "title": "",
            "column_1_title": "Event and Environmental Design",
            "column_1_content": "<p><span style=\"font-weight: 400;\">From stage design and event signage design to full exhibition design, wayfinding, environmental graphics and event branding, we create visuals that work in the room and beyond it.</span></p>\n",
            "column_2_title": "Design and Motion Graphics",
            "column_2_content": "<p><span style=\"font-weight: 400;\">Graphic design, marketing collateral, infographics, social media graphics, logo animation and motion graphics across print, digital and social. From static assets to animated digital content, designed to hold attention.</span></p>\n",
            "column_3_title": "",
            "column_3_content": "",
            "class_name": [
              "margin-bottom",
              "margin-top-small"
            ],
            "background_colour": "light",
            "openDefaultContent": false
          },
          {
            "acf_fc_layout": "our_clients_module",
            "title": "Our Clients",
            "clients": [
              {
                "logo": "/content/images/MjAyNS8wNy9BRkw=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9Ob3Zh.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNi8wNy9hdS1sb2dvLTE1MHgxNTAtMQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TYW50b3M=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUFC.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUhNUkk=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9CdXJuc2lkZQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9NaW5kYQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQS1XYXRlcg==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9GbGluZGVycy1TcGlyaXRz.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9BQ01B.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUdMRQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9DaGVmV29ya3M=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9EVEk=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9BRlA=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9HaWRnZXQ=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9NZWxsb3ItT2xzc29u.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9IZWxwaW5nLUhhbmQ=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9HdWlkZS1Eb2dz.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9QYWxhZGluLVNwYWNl.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9SdW5ETkE=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9UdXJuZXI=.webp",
                "link": ""
              }
            ]
          },
          {
            "acf_fc_layout": "case_study_projects_module",
            "background_colour": "light_grey"
          },
          {
            "acf_fc_layout": "faq_module",
            "title": "Frequently Asked Questions",
            "category_filter": 34,
            "limit": "",
            "class_name": [
              "default"
            ],
            "faqs": [
              {
                "id": 2182,
                "question": "How long does the branding process take?",
                "answer": "Most branding projects take four to eight weeks, depending on scope and rounds of feedback. We start with discovery, then move through \n  concepts, refinement and final artwork, agreeing a clear timeline with you before we begin. A full brand identity design with guidelines naturally takes longer than a standalone logo.",
                "sort_order": "1"
              },
              {
                "id": 2183,
                "question": "Do we own the designs JP Media creates?",
                "answer": "Yes. You own the final approved designs and brand identity once your project is complete and invoiced. We hand over the master files and your \n  brand guidelines, so your team can use them with confidence. Ownership and usage rights are set out clearly in your agreement.",
                "sort_order": "2"
              },
              {
                "id": 2184,
                "question": "Can you design across brand, digital and physical environments?",
                "answer": "Yes. We cover brand identity design, campaign creative concepts, UX/UI design, graphic design and motion graphics, and\n   event and environmental design in one creative team. Because we also handle strategy, communications and production, your branding stays consistent from screen to physical space.",
                "sort_order": "3"
              }
            ]
          }
        ],
        "meta_title": "Brand Identity & Creative Design Adelaide | JP Media",
        "transition": "up",
        "meta_description": "Distinctive brand identity and design work that gives Adelaide businesses a look and feel worth remembering.",
        "background": "light",
        "og_image": false,
        "button_label": "Let us help"
      }
    },
    {
      "0": {
        "content": "",
        "categories": []
      },
      "id": 250,
      "title": "Strategy",
      "page_url": "/strategy",
      "meta": {
        "url": "/services/strategy",
        "page_builder": [
          {
            "acf_fc_layout": "page_header_module",
            "title": "Strategy",
            "sub_title": "Every campaign starts with a strategy",
            "background_image": false,
            "background_video": false,
            "background": "",
            "background_properties": "",
            "class_name": [
              "default"
            ],
            "background_type": "color",
            "background_gradient": "navy_color",
            "excerpt": "",
            "short_excerpt": " Lorem ipsum dolor sit amet",
            "button_label": "Work with us",
            "background_image_position": "",
            "description": "<p>Strategy is the thinking that guides every decision your brand makes, before a single tactic is chosen. We work with you to understand your business, your audience and your goals, then build a clear, actionable strategy to get you where you want to be.</p>\n<p>From brand strategy and communication strategy through to stakeholder engagement and campaign planning, JP Media builds strategic marketing plans that articulate your messaging clearly, break down the barriers between where you are now and where you want to be, and keep your core objectives and audiences front and centre.</p>\n",
            "image": false
          },
          {
            "acf_fc_layout": "three_column_module",
            "title": "Strategy Services",
            "column_1_title": "Brand Strategy",
            "column_1_content": "<p><span style=\"font-weight: 400;\">What your brand stands for, who it’s for, and how to say it clearly. We work with you on brand positioning, brand architecture and value proposition development, backed by competitor analysis and market research.</span></p>\n",
            "column_2_title": "Stakeholder Engagement",
            "column_2_content": "<p><span style=\"font-weight: 400;\">Knowing who matters, what they need to hear, and how to reach them. We help you stay ahead with stakeholder mapping, stakeholder consultation, engagement planning and audience communications.</span></p>\n",
            "column_3_title": "PR & Communications",
            "column_3_content": "<p><span style=\"font-weight: 400;\">Strategic advice on what to say, when to say it, and how to say it. We work across media relations, community engagement planning and internal communications, from planned programs to reactive situations.</span></p>\n",
            "class_name": [
              "default"
            ],
            "background_colour": "light",
            "openDefaultContent": true
          },
          {
            "acf_fc_layout": "three_column_module",
            "title": "",
            "column_1_title": "Marketing",
            "column_1_content": "<p><span style=\"font-weight: 400;\">Connecting what you’re trying to achieve with the people you need to reach. We build marketing strategies and brand marketing plans covering audience segmentation, budget planning and performance benchmarking, giving your campaigns and channels clear, consistent direction.</span></p>\n",
            "column_2_title": "Campaign Planning",
            "column_2_content": "<p><span style=\"font-weight: 400;\">Research first, then a plan that holds up. We run market and competitor analysis, define target audiences, set measurable objectives and map campaigns from brief to delivery, including channel selection, content planning, campaign promotion and campaign reporting.</span></p>\n",
            "column_3_title": "Digital & Technology",
            "column_3_content": "<p><span style=\"font-weight: 400;\">Software roadmap development, AI integration planning, digital transformation strategy, technology audits and AI policy development for organisations working out where technology fits in their operations.</span></p>\n",
            "class_name": [
              "default"
            ],
            "background_colour": "light",
            "openDefaultContent": false
          },
          {
            "acf_fc_layout": "three_column_module",
            "title": "",
            "column_1_title": "Event Management",
            "column_1_content": "<p><span style=\"font-weight: 400;\">Objectives, audience, programming and logistics, mapped out before anything is booked. We cover event briefs, audience planning, budget planning and strategic direction for conferences, activations, gala dinners and community events.</span></p>\n",
            "column_2_title": "",
            "column_2_content": "",
            "column_3_title": "",
            "column_3_content": "",
            "class_name": [
              "margin-bottom",
              "margin-top"
            ],
            "background_colour": "light",
            "openDefaultContent": false
          },
          {
            "acf_fc_layout": "our_clients_module",
            "title": "Our Clients",
            "clients": [
              {
                "logo": "/content/images/MjAyNS8wNy9BRkw=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9Ob3Zh.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNi8wNy9hdS1sb2dvLTE1MHgxNTAtMQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TYW50b3M=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUFC.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUhNUkk=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9CdXJuc2lkZQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9NaW5kYQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQS1XYXRlcg==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9GbGluZGVycy1TcGlyaXRz.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9BQ01B.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUdMRQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9DaGVmV29ya3M=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9EVEk=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9BRlA=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9HaWRnZXQ=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9NZWxsb3ItT2xzc29u.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9IZWxwaW5nLUhhbmQ=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9HdWlkZS1Eb2dz.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9QYWxhZGluLVNwYWNl.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9SdW5ETkE=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9UdXJuZXI=.webp",
                "link": ""
              }
            ]
          },
          {
            "acf_fc_layout": "case_study_projects_module",
            "background_colour": "light_grey"
          },
          {
            "acf_fc_layout": "faq_module",
            "title": "Frequently Asked Questions",
            "category_filter": 35,
            "limit": "",
            "class_name": [
              "default"
            ],
            "faqs": [
              {
                "id": 2185,
                "question": "How is a marketing strategy different from a marketing plan?",
                "answer": "A marketing strategy sets the direction and the plan sets the actions. JP Media builds the strategy first: your          \n  positioning, audiences, message and measures of success. The marketing plan then turns that into channels, timing and budget. We deliver both, so the thinking and the execution stay connected.",
                "sort_order": "1"
              },
              {
                "id": 2186,
                "question": "Can JP Media handle both the strategy and the delivery?",
                "answer": "Yes. JP Media develops your strategy and delivers it end to end, across brand strategy, stakeholder engagement, communication \n  strategy, campaign planning and technology. We are a full-service marketing and communications agency, so you are not handed a document and left to execute it alone.",
                "sort_order": "2"
              },
              {
                "id": 2187,
                "question": "Can you create a strategy for a single campaign or project?",
                "answer": "Yes. JP Media develops focused strategies for a single campaign, launch or event, as well as whole-of-brand marketing     \n  strategies. We scope the work to your goal, whether that is a one-off campaign plan or an ongoing strategy. We work with brands, corporates and government in Adelaide, across Australia and \n  overseas.",
                "sort_order": "3"
              }
            ]
          }
        ],
        "meta_title": "Marketing & Brand Strategy Adelaide | JP Media",
        "transition": "up",
        "meta_description": "Marketing and brand strategy for Adelaide businesses, grounded in real audience insight rather than assumptions.",
        "background": "light",
        "og_image": false,
        "button_label": "Let us help"
      }
    },
    {
      "0": {
        "content": "",
        "categories": []
      },
      "id": 144,
      "title": "Technology",
      "page_url": "/digital",
      "meta": {
        "page_builder": [
          {
            "acf_fc_layout": "page_header_module",
            "title": "Technology",
            "sub_title": "We build the tech behind a better experience",
            "background_image": false,
            "background_video": false,
            "background": "",
            "background_properties": "",
            "class_name": [
              "default"
            ],
            "background_type": "color",
            "background_gradient": "navy_color",
            "excerpt": "",
            "short_excerpt": "Find out how we can help with your next digital project",
            "button_label": "Work with us",
            "background_image_position": "",
            "description": "<p>Technology, in a marketing context, means the websites, software and systems that support your business day to day and make your data work for you. We manage data and improve systems, making sure your technology works to achieve your business goals.</p>\n",
            "image": false
          },
          {
            "acf_fc_layout": "three_column_module",
            "title": "Technology Services",
            "column_1_title": "Website Design and Development",
            "column_1_content": "<p><span style=\"font-weight: 400;\">Custom-built websites designed to perform. We design, develop and launch sites that are fast, accessible and built to a brief, not a template. Web design, custom website development, CMS development, WordPress, ecommerce website development, Shopify and website redesign.</span></p>\n",
            "column_2_title": "Custom Software Development",
            "column_2_content": "<p><span style=\"font-weight: 400;\">Bespoke software development built around how your organisation actually operates. From scoping and architecture through to build, testing and deployment, including internal tools, database development, API development, SaaS development and enterprise software solutions.</span></p>\n",
            "column_3_title": "Mobile App Development",
            "column_3_content": "<p><span style=\"font-weight: 400;\">Native and cross-platform mobile applications, from concept and UX through to build, testing and launch. iOS app development, Android app development, React Native, cross-platform app development and mobile UX design.</span></p>\n",
            "class_name": [
              "default"
            ],
            "background_colour": "light",
            "openDefaultContent": true
          },
          {
            "acf_fc_layout": "three_column_module",
            "title": "",
            "column_1_title": "User Experience (UX) Design",
            "column_1_content": "<p><span style=\"font-weight: 400;\">UX research, testing and design that puts users first. We deliver user journey mapping, wireframing, prototyping, usability testing and information architecture to build experiences that are easy to navigate and better to use.</span></p>\n",
            "column_2_title": "Platform Integration and Automation",
            "column_2_content": "<p><span style=\"font-weight: 400;\">Connecting your tools so they work together. API integrations, CRM integration, workflow automation, system integration, process optimisation and system configuration that cuts out the manual work and improves efficiency.</span></p>\n",
            "column_3_title": "Website Hosting and Maintenance",
            "column_3_content": "<p><span style=\"font-weight: 400;\">Ongoing web hosting, SSL management, security patches and updates, performance monitoring and optimisation, site backups and technical support to keep your site live, fast and looked after.</span></p>\n",
            "class_name": [
              "margin-bottom",
              "margin-top-small"
            ],
            "background_colour": "light",
            "openDefaultContent": false
          },
          {
            "acf_fc_layout": "our_clients_module",
            "title": "Our Clients",
            "clients": [
              {
                "logo": "/content/images/MjAyNS8wNy9BRkw=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9Ob3Zh.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNi8wNy9hdS1sb2dvLTE1MHgxNTAtMQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TYW50b3M=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUFC.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUhNUkk=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9CdXJuc2lkZQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9NaW5kYQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQS1XYXRlcg==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9GbGluZGVycy1TcGlyaXRz.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9BQ01B.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9TQUdMRQ==.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9DaGVmV29ya3M=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9EVEk=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9BRlA=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9HaWRnZXQ=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9NZWxsb3ItT2xzc29u.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9IZWxwaW5nLUhhbmQ=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wNy9HdWlkZS1Eb2dz.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9QYWxhZGluLVNwYWNl.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9SdW5ETkE=.webp",
                "link": ""
              },
              {
                "logo": "/content/images/MjAyNS8wOC9UdXJuZXI=.webp",
                "link": ""
              }
            ]
          },
          {
            "acf_fc_layout": "case_study_projects_module",
            "background_colour": "light_grey"
          },
          {
            "acf_fc_layout": "faq_module",
            "title": "Frequently Asked Questions",
            "category_filter": 37,
            "limit": "",
            "class_name": [
              "default"
            ],
            "faqs": [
              {
                "id": 2191,
                "question": "Can JP Media work on our existing website?",
                "answer": "Yes. We can improve, extend or maintain an existing website, or rebuild it when that better serves your goals. We start with a review of \n  your current platform, then recommend the most practical path, whether that is website redesign or ongoing maintenance. Our services cover custom website development, hosting and support.",
                "sort_order": "1"
              },
              {
                "id": 2192,
                "question": "What platforms do you use to build websites and software?",
                "answer": "We choose the platform to suit your project rather than forcing one system on every client. We build websites on established\n   content management systems and use bespoke software development when off-the-shelf tools fall short. This keeps your website, apps and integrations practical to run and easy to scale.",
                "sort_order": "2"
              },
              {
                "id": 2193,
                "question": "Do you build mobile apps as well as websites?",
                "answer": "Yes. We deliver mobile app development, including iOS and Android app development, alongside website design, platform integration and   \n  automation. Because our creative, content and technology teams work together, your app and website share one design system and one user experience.",
                "sort_order": "3"
              }
            ]
          }
        ],
        "url": "/services/technology",
        "meta_title": "Web, App & Software Development Adelaide | JP Media",
        "transition": "up",
        "meta_description": "Adelaide's home for web, app and custom software development, built for real users and built to perform.",
        "background": "light",
        "og_image": false,
        "button_label": "Let us help"
      }
    }
  ]
}
